November 25, 2009
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Five Ways to Fix the Paradox of Interactive Marketing
Published: December 02, 2008
Now that platforms on Facebook and MySpace have become cluttered, marketers must figure out how to play in, but not ruin, Twitter and Apple's App Store.
They're Cheap, Easy and the Perfect Expression of the Post-Advertising Age. So Why Are Marketers so Slow to Use Them? MORE FROM THIS ISSUE
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Marketing Side Was 'Out of Control' He Says
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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