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Stories: Special Report: Digital A-List 2009
AKQA Embodies New Digital-Agency Model
Published: March 30, 2009
...for a client. But if there is a new model for a digital agency, this is it
Stories: Special Report: Digital A-List 2009
R/GA Smashes Boundaries of Digital-Shop Model
Published: March 30, 2009
NEW YORK (AdAge.com) -- When it comes to digital marketing that forges deep, lasting connections with consumers, R/GA is still...
Stories: Special Report: Digital A-List 2009
How Walmart Owns the Concept of Value Online
Published: March 30, 2009
...There aren't too many places where Walmart isn't dominant. The digital realm is one of the relative few, but not for long, as...
Stories: Special Report: Digital A-List 2009
Consumer Control Brings Brand Loyalty to Bank of America
Published: March 30, 2009
SAN FRANCISCO (AdAge.com) -- Bank of America's foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer's moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you'll win their loyalty.
Stories: Special Report: Digital A-List 2009
Social Media Paves Obama's Way to White House
Published: March 30, 2009
NEW YORK (AdAge.com) -- In a world of me-too web campaigns and get-me-one-of-those gimmicks, marketers could do well to follow the advice of Joe Rospars, who helped Barack Obama tap Facebook, Twitter and Meetup in his bid to win the presidency
Stories: Special Report: Digital A-List 2009
Top-Notch Content Makes Hulu a Success
Published: March 30, 2009
NEW YORK (AdAge.com) -- Old media railed for years that content was king, only to have its online-video traffic numbers usurped by lip-synching college kids and dramatic prairie dogs. Simply put, the traditional networks, with all their desirable, high-quality video programming, hadn't figured out how to turn into bona fide online juggernauts -- until Hulu
Stories: Special Report: Digital A-List 2009
Xbox Is Not Just for the Hard-Core Gamer Anymore
Published: March 30, 2009
YORK, Pa. (AdAge.com) -- Millions of other Americans are using Xbox Live as a bridge to bring web-based content to the big screen in the living room.
Stories: Special Report: Digital A-List 2009
CNN/Facebook Inauguration Pairing a Watershed Moment
Published: March 30, 2009
NEW YORK (AdAge.com) -- There's no question Barack Obama's inauguration was a historic occasion for the White House, but it was also a turning point for many in understanding how social and mainstream media might be married to their mutual benefit.
Stories: Special Report: Digital A-List 2009
Apple Ads Breathe New Life Into Online Creative
Published: March 30, 2009
NEW YORK (AdAge.com) -- At an industry conference almost a year ago, Lee Clow, chairman and chief creative officer of TBWA/Media Arts Lab, deplored the state of online ad creative as "semi-nowhere." It's fitting, then, that arguably the most creative banner-ad execution of the past 12 months came from Mr. Clow's shop.
Stories: Special Report: Digital A-List 2009
Who Says Everything Has to Be Monetized?
Published: March 30, 2009
NEW YORK (AdAge.com) -- Monetization plan or not, the biggest Twitter story for marketers is the popularity it has already amassed among a handful of pioneering brands that are using it for everything from promotional vehicle to customer-service platform to media-relations tool.
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