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Recession-Proof Businesses

By: Ad Age Staff on December 15, 2008

...focus on its economically downtrodden clientele via its "Save money. Live better" ads, and the downtrodden getting a lift from lower gas prices, "this is...

Agency A-List: Anomaly

By: Ad Age Staff on January 21, 2008

For don't-call-us-an-ad-agency Anomaly, the priority on innovative deals over slavishness to meager fees translates into not just a different...

10 People who made news

By: Ad Age Staff on December 23, 1996

...Mr. Ball is credited with shaking things up. He restructured McDonald's ad buys, shifting $150 million from national to local; awarded the biggest new...

Donaton Named 'Ad Age' Publisher

By: Ad Age Staff on February 01, 2007

NEW YORK (AdAge.com) -- Advertising Age promoted Scott Donaton from associate publisher to the role of publisher, an announcement that coincided with the retirement of...

10 Products that made news

By: Ad Age Staff on December 23, 1996

...million advertising and promotional extravaganza. The line today includes four sandwiches and ad campaigns from no fewer than five agencies. The initial product campaign, launched...