By: Alex Kantrowitz on October 29, 2014
Kraft doesn't like what it's seeing in the real time, automated ad marketplaces.
By: Alex Kantrowitz on September 15, 2014
As tech titans race to dominate the marketing cloud, Oracle and others are courting the new decision makers -- you.
By: Alex Kantrowitz on June 12, 2014
Xaxis, which will manage $750 million dollars in spend this year, builds new technology to help make its buying more efficient.
By: Alex Kantrowitz on May 27, 2014
Marketing automation technology is being used primarily by companies selling technology. It's mostly ignored elsewhere.
By: Alex Kantrowitz on July 22, 2014
Move aimed at giving the professional social network a cut of ad dollars spent across the web.
By: Alex Kantrowitz on June 06, 2014
...way to show them it's effective," said Weather Sr. VP monetization Alex Linde. Digital ad effectiveness is often measured by looking at whether a...
By: Alex Kantrowitz on February 07, 2014
Google is trying to get brand advertisers into programmatic by reverse engineering the private exchange.