By: Alex Kantrowitz on August 29, 2014
IBM Interactive Experience is working to surface back-end data in consumer applications at this year's U.S. Open.
By: Alex Kantrowitz on August 15, 2013
AOL is struggling with Patch, but 'hyperlocal' isn't dead. It's thriving on a much smaller scale.
By: Alex Kantrowitz on June 05, 2014
A hot week for (non-public) advertising technology companies continues as NYC-based Yieldbot nets $18 million.
By: Alex Kantrowitz on February 24, 2014
Oracle adds data management company to help users of its marketing tech offer more personalized messaging.
By: Alex Kantrowitz on September 19, 2014
After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready for change.
By: Alex Kantrowitz on March 31, 2014
The new standard: 50% of an online ad must be seen to be counted as a 'viewable impression'
By: Alex Kantrowitz on July 25, 2014
Despite being uncovered, a major online ad fraud operation persists, continuing to bilk major brands out of ad dollars.