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TESCO PLANS FIRST U.S. STORE FOR 2007

By: Alexandra Jardine on February 09, 2006

LONDON (AdAge.com) -- Tesco, the U.K.'s largest grocery chain and one of its most successful brands, will open its first stores in the U.S. next year, and one of the region's most powerful marketers, Tesco's U.K. Marketing Director Tim Mason, will head the U.S. operation.