By: Angela Doland on December 10, 2014
On social media, airlines have it tougher than most brands.
By: Angela Doland on February 28, 2014
Marketers are figuring how how to leverage WeChat, the social app that changed how Chinese use smartphones.
By: Angela Doland on March 05, 2014
Often, a company's most important marketing decision in China is localizing its name. It's also a notoriously tricky one.
By: Angela Doland on September 04, 2014
Chinese celebs who don't test the products they endorse may soon be held liable for quality problems that crop up.
By: Angela Doland on February 03, 2014
Colenso BBDO says its focus is "progressive work that creates conversation around our clients' brands."
By: Angela Doland on February 27, 2015
During a hectic travel time, transportation is the common theme.
By: Angela Doland on November 10, 2014
From Costco to Blue Nile, more Western brands are getting in on Alibaba's massive shopfest (and so Is David Beckham).