By: Anita Chang Beattie on July 30, 2013
WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.
By: Anita Chang Beattie on July 10, 2013
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.
By: Anita Chang Beattie on July 22, 2012
Through her new role as VP-digital marketing and e-commerce at Unilever China, Dorcas Lau is working to "drive the synergy of digital marketing and e-commerce."
By: Anita Chang Beattie on March 11, 2012
A week of visits to marketers and ad agencies (and just walking around Tokyo) was a mind-bending adventure of learning about innovations that somehow haven't traveled outside Japan's borders.