By: Anita Chang Beattie on August 18, 2013
Ms. Xue tweaks Tag Heuer's sporty character to make it more relevant to Chinese expectations of a luxury brand.
By: Anita Chang Beattie on August 09, 2012
An outdoor media company in Shanghai is making its digital billboards more eye-catching by broadcasting social-media updates from popular Chinese Olympians.
By: Anita Chang Beattie on July 26, 2013
A Pinterest-like site is next as Bomoda educates Chinese consumers on what to buy abroad.
By: Anita Chang Beattie on May 16, 2013
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
By: Anita Chang Beattie on April 10, 2013
Questions Raised About Whether Client-Approved Radio Spots For Tata Are Fakes
By: Anita Chang Beattie on November 07, 2012
Risque Post on Sina Weibo Blog Uses Innuendo And Photos Of Candidates' Wives
By: Anita Chang Beattie on July 10, 2013
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.
By: Anita Chang Beattie on March 11, 2012
A week of visits to marketers and ad agencies (and just walking around Tokyo) was a mind-bending adventure of learning about innovations that somehow haven't traveled outside Japan's borders.