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What Marketers Need to Know About China's Super-Rich

By: Anita Chang Beattie on October 04, 2012

The richest of the rich in China are growing in confidence and clout, with a global outlook that underscores the opportunities in marketing to this elite group. There were 251 dollar billionaires ranked on the Hurun Rich List 2012, a tally of the 1,000 wealthiest individuals in China.