By: Anita Chang Beattie on June 17, 2013
...s long isolation plus our full reports on the newly open market and Coca-Cola's return after 60 years away. Video by Sam Beattie
By: Anita Chang Beattie on August 18, 2013
Liu Wei helps one of China's most influential marketing platforms command 30% of total online ad spending.
By: Anita Chang Beattie on June 10, 2012
Executives on the ground in China say the areas in the country with the most marketing potential aren't Tier One cities but lesser developed, booming lower-tier markets with burgeoning middle classes.
By: Anita Chang Beattie on March 15, 2013
Indonesia Digital Shop Creates In-House App to Gauge Moods, Improve Internal Communication
By: Anita Chang Beattie on November 04, 2012
Starbucks expects China to become its second-largest market by 2014. The company has more than 600 stores in the country and aims to reach 1,500 by 2015. It's a growth strategy that involves opening roughly one store every day for three years.
By: Anita Chang Beattie on June 24, 2012
Called "Young Power," the 10-episode online series is being promoted on popular Chinese websites and seat-back taxi screens in four major cities.