By: Anita Chang Beattie on April 10, 2013
Questions Raised About Whether Client-Approved Radio Spots For Tata Are Fakes
By: Anita Chang Beattie on August 23, 2012
Chinese telecom giant Huawei is looking for an agency partner to help shape it into a truly international brand -- and is conducting a pitch process at the ad holding company level.
By: Anita Chang Beattie on February 24, 2013
Weibo, China's microblogging platform was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat.
By: Anita Chang Beattie on June 10, 2012
Executives on the ground in China say the areas in the country with the most marketing potential aren't Tier One cities but lesser developed, booming lower-tier markets with burgeoning middle classes.
By: Anita Chang Beattie on April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour .
By: Anita Chang Beattie on August 18, 2013
Catherine Kang, who previously introduced Sephora to China, is tempting young Chinese women to start accessorizing their outfits.
By: Anita Chang Beattie on August 14, 2013
Adidas captures women's attention in China with a focus on fashion and is starting to beat Nike at its own game.
By: Anita Chang Beattie on October 16, 2012
Unilever's Axe, or Lynx as it's called in markets such as China and the U.K., is known for quirky humor. Here comes its latest effort from Hong Kong: suggesting that a few blasts of the body spray can turn lesbians straight.