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Dwindling Brand Creativity Narrows Cannes Film Predictions

By: Ann-Christine Diaz on June 14, 2010

NEW YORK (AdAge.com) -- How many favorite spots can you name from the past year? Exactly. Brand creativity has felt a bit like a zero sum game lately. As marketers and agencies have devoted more creative energy to digital and digitally spirited work, the creativity pool focused on commercials has seemed commensurately drained.