By: Ashley Rodriguez on August 26, 2015
Brand perception dropped 60% after New York Times article; intent to shop did not.
By: Ashley Rodriguez on December 31, 2014
First TV spot debuts during the Orange Bowl on New Year's Eve -- making it the latest financial company to jump on the Apple bandwagon.
By: Ashley Rodriguez on August 19, 2014
The Seattle-born bakery chain has grown its brand by focusing on social media, public relations and word-of-mouth marketing.
By: Ashley Rodriguez on September 08, 2015
New members-only shopping site Jet is breaking its first TV spot on Tuesday as part of a national effort to introduce itself to the public.
By: Ashley Rodriguez on June 16, 2014
Ad revenue will grow faster than in any year since, well, the last World Cup, according to Magna Global.
By: Ashley Rodriguez on February 27, 2015
Macy's, Kohl's, J.C. Penney and Gap are refreshing their marketing strategies with a focus on merging stores with the digital world.
By: Ashley Rodriguez on March 03, 2015
Target's new ad campaign celebrates Spanish terms that are unique to Hispanic consumers.