By: Ashley Rodriguez on June 16, 2014
Soda brand is hoping a tie-up with 'Age of Extinction' will convince millennials to give the fruity cream soda a taste.
By: Ashley Rodriguez on May 06, 2015
Matt Jauchius' departure to pursue other opportunites comes months after the insurer faced backlash for its Super Bowl ad.
By: Ashley Rodriguez on April 27, 2015
The new campaign has a dual-focus on strengthening Citizens Bank's Midwest presence and showing customers what it means to be a "citizen."
By: Ashley Rodriguez on May 07, 2015
NBC, Walgreens and M&M's are using the full weight of their brands to rally the nation around Red Nose Day on May 21.
By: Ashley Rodriguez on August 04, 2015
Major nonnendemic brands including phone providers, food companies and CPG brands are looking to tap the now-mainstream audience.
By: Ashley Rodriguez on August 19, 2015
Presidential candidates are pushing branded gear to college students as they prepare to return to campus.
By: Ashley Rodriguez on June 13, 2014
Creatives are still the most sought after in the industry, but their salaries are rising the slowest, according to the survey.
By: Ashley Rodriguez on January 30, 2015
The spot was filmed by Jake Scott, who also directed Budweiser's Super Bowl spot called "Lost Dog."
By: Ashley Rodriguez on February 19, 2015
J.C. Penney's "Oscars Play to Give" game is meant to engage viewers with the brand throughout the broadcast.