By: Bradford Wernle on October 08, 2012
Have you ever thrown an "an officewide funeral for [your] assistant's old cat?" Well, you may well be the target Lincoln is seeking for its new MKZ.
By: Bradford Wernle on December 01, 2014
...for each carmaker. "We want to expand to other car companies," Ms. Halash said. "We open source." -- Bradford Wernle is a reporter for Automotive News
By: Bradford Wernle on February 14, 2011
DETROIT (AdAge.com) -- Chrysler will launch a line of merchandise in the next few weeks to help dealers capitalize on the buzz of the Super Bowl commercial and the new brand tag line, "Imported From Detroit," Automotive News reports.
By: Bradford Wernle on September 04, 2014
Automaker is launching campaign starring Matthew McConaughey during major college games and NFL games and will run it through April.