By: Bradford Wernle on September 04, 2014
Automaker is launching campaign starring Matthew McConaughey during major college games and NFL games and will run it through April.
By: Bradford Wernle on May 25, 1998
...spots from Hill, Holliday, Connors, Cosmopulos, Boston, are themed "We make it easy" (AA, April 27). Mr. Wernle is a staff reporter for Automotive News
By: Rupal Parekh on April 08, 2013
Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand's ad agency, Hudson Rouge amid a slide in sales for the luxury auto brand.
By: Bradford Wernle on April 22, 2014
China is giving the 97-year-old Lincoln luxury brand a new lease on life.