By: Bryce Whitwam on August 25, 2010
...The focus has been more on making a presence and relying on organic growth rather than driving profitability, says Wunderman's Bryce Whitwam in Shanghai.
By: Bryce Whitwam on June 03, 2009
...China, where consumers are already actively involved in the process for some major brands through online communication channels, says Wunderman's Bryce Whitwam in Shanghai.
By: Bryce Whitwam on December 10, 2008
Are Chinese auto shows worthwhile? Yes, says Wunderman's Bryce Whitwam, if car marketers focus more on longterm branding and less on aggressive sales and...
By: Bryce Whitwam on January 06, 2010
Interested in working for an agency in China? Here are 10 important tips to make it a reality, says Bryce Whitwam at Wunderman, Shanghai.