By: Christopher Hosford on April 22, 2009
New Yorkâ"A new lead-generation study shows that more than 19% of leads generated by publishers are routinely rejected midstream because of faulty demographic information.
By: Christopher Hosford on October 03, 2011
Boston—The Direct Marketing Association kicked off its annual convention and expo Oct.
By: Christopher Hosford on October 12, 2009
Adobe Systems' acquisition last month of Omniture raises questions about how the combinationâ"Adobe's graphic design, video editing and Web development tool set melded with Omniture's leadership role in Web analyticsâ"will affect the world of digital marketing.
By: Christopher Hosford on January 28, 2011
For technology decision makers and influencers, content is an all important decision catalyst, according to Tom Pisello ("The ROI Guy").
By: Christopher Hosford on June 01, 2011
Not a day goes by, it seems, without the announcement of a new tool or approach that advances (complicates?
By: Christopher Hosford on February 03, 2010
New York—The Financial Times has acquired Medley Global Advisors, which provides analysis to the financial and investment industries about major policy events driving interest rates, currency and energy markets.
By: Christopher Hosford on August 31, 2009
Washington, D.C.—The Mailers Technical Advisory Committee and the U.S.