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Rance Crain, Howard Draft inducted into DMA Hall of Fame

By: Christopher Hosford on October 13, 2010

San Francisco—Rance Crain, president of business publishing company Crain Communications Inc., and Howard Draft, executive chairman of ad agency Draftfcb, were inducted into the Direct Marketing Association's Hall of Fame Tuesday at the association's annual conference and exhibition here.

Lead management far from easy task

By: Christopher Hosford on August 13, 2007

There are multiple steps in managing sales leads, such as qualifying prospects, sending them what they request (fulfillment), getting sales on board with a willingness to report results, analyzing success and failure, and reallocating resources. Sound easy?