By: Christopher Hosford on June 08, 2009
In short, Hayden said, it's a process of continually updating a rather stable database of prospects based on their actions and current responsibilities, segmenting them accordingly and having sales work them hard.
By: Christopher Hosford on October 12, 2009
Adobe Systems' acquisition last month of Omniture raises questions about how the combinationâ"Adobe's graphic design, video editing and Web development tool set melded with Omniture's leadership role in Web analyticsâ"will affect the world of digital marketing.
By: Christopher Hosford on April 26, 2010
Avinash Kaushik, analytics evangelist for Google and a cofounder of Market Motive, always provides food for thought in his blogs.
By: Christopher Hosford on October 08, 2009
Mountain View, Calif.—Google has released a new feature for its AdSense for Mobile ad-serving application, allowing publishers to run bigger ads on smart phones that have full Internet browsers, such as the iPhone, Palm Pre and devices running Google’s Android mobile operating system, such as the T-Mobile myTouch 3G and Sprint Hero.