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DMA opens West Coast tech marketing center

By: Christopher Hosford on September 09, 2011

New York—The Direct Marketing Association has opened a Silicon Valley office it is calling the Center for Accountable Marketing to work with West Coast marketers and serve as a source of information about emerging marketing technologies.

Study: Referring links critical in search query rankings

By: Christopher Hosford on May 08, 2009

San Diego, Calif.â€"In a new study on factors that affect search engine rankings of Web pages, marketing analytics company Covario reported that the number of inbound links from other Web sites is the single most important factor in a page showing up prominently in search results.

Marketers face age-old challenges with new tools

By: Christopher Hosford on June 11, 2012

Another presentation by Saga Shoffner, VP-global marketing at Owens-Illinois, and Evelyn Neill, executive creative director at Doremus, outlined O-I's “Glass Is Life” campaign, which celebrates glass packaging as recyclable and capable of preserving natural flavors.

Ad spending improves in fourth quarter

By: Christopher Hosford on April 12, 2010

While overall ad spending plummeted last year as a result of the recession, the decline slowed a bit in the fourth quarter, and that trend has carried over into this year, according to a recent report from Kantar Media.