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Adobe-Omniture deal merges creative, analytics

By: Christopher Hosford on October 12, 2009

Adobe Systems' acquisition last month of Omniture raises questions about how the combinationâ€"Adobe's graphic design, video editing and Web development tool set melded with Omniture's leadership role in Web analyticsâ€"will affect the world of digital marketing.

Google enables large-form AdSense ads for smart phones

By: Christopher Hosford on October 08, 2009

Mountain View, Calif.—Google has released a new feature for its AdSense for Mobile ad-serving application, allowing publishers to run bigger ads on smart phones that have full Internet browsers, such as the iPhone, Palm Pre and devices running Google’s Android mobile operating system, such as the T-Mobile myTouch 3G and Sprint Hero.