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The true meaning of ‘do not track'

By: Christopher Hosford on August 15, 2011

The widespread adoption of audience targeting by advertisers has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution called “do not track.” While the government's intention is noble, do not track has become somewhat of a misnomer by adding more confusion than clarity, according to Mike Bigby and Omar Tawakol, on the BlueKai blog.