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NCDM 2010: Peppers urges 'trustability'

By: Christopher Hosford on December 13, 2010

Miami—A new marketing paradigm is emerging, driven by social media and an accompanying customer demand for "trustability," according to customer-strategy consultant Don Peppers, in his opening keynote speech at the annual expo and conference of the National Center for Database Marketing, here Monday.

Videos anchor ‘BtoB’ virtual show

By: Christopher Hosford on December 04, 2009

Chicago—Video keynotes by marketing strategist and author David Meerman Scott and Marcy Shinder, VP-brand management at American Express OPEN, were highlights of BtoB’s Digital Edge, a daylong virtual trade show held yesterday.

List changes

By: Christopher Hosford on April 29, 2011

Subscriber list management today faces continuing pressure, not only from online aggregators but also from increasingly sophisticated analytics technology that helps make online customer data-gathering ever more precise and rich.