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Google blends its Ad Planner into DoubleClick’s DART tool

By: Christopher Hosford on November 13, 2009

Mountain View, Calif.—Google continues to take advantage of its 2008 acquisition of display ad-serving company DoubleClick, announcing it is integrating its own Google Ad Planner media planning tool within DoubleClick’s DART for Advertisers (DFA) ad-buying tool, to provide campaign performance reports.

Attensity releases update of text analytics application

By: Christopher Hosford on November 09, 2009

Palo Alto, Calif.—Text analytics company Attensity has released Attensity Analyze for VOC, version 5.2, a data-mining solution that monitors and analyzes voice-of-the-customer feedback across a variety of conversation channels, including e-mail, customer relationship management notes, survey responses and social media.