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BMA New York names Lincoln Financial Communicator of the Year

By: Christopher Hosford on September 28, 2012

New York—Financial services, insurance and annuities company Lincoln Financial Group was recognized Thursday by the Business Marketing Association of New York as its Communicator of the Year in recognition of its ongoing “You're in Charge” brand positioning and its “Chief Life Officer” campaign.

CMO Close-Up with Mike Schwartz

By: Christopher Hosford on October 26, 2011

Mike Schwartz is director-marketing at Manncorp Inc., a manufacturer of high-tech electronic equipment, including robotic machines used to place surface-mounted components precisely on circuit boards.

Beyond the BRC

By: Christopher Hosford on October 13, 2008

To take the pulse of the industry, BtoB Senior Reporter Christopher Hosford contacted several direct marketing agency executives to solicit their views on agency and...

Demandbase adds infoGroup SMB data

By: Christopher Hosford on February 01, 2010

San Francisco—Customer-acquisition company Demandbase has enhanced its lead-generation platform with the addition of about 2 million new names from infoGroup’s small-to-midsize business data list.

Direct in reverse

By: Christopher Hosford on February 14, 2011

While customer intelligence seems to be today's mantra, Hession said a countertrend is at work: Sheer database size often is more attractive to marketers, especially within the b-to-b space, he said.