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Content Marketing World: Content must support rigorous, measurable actions, not just consumption

By: Christopher Hosford on September 06, 2012

Columbus, Ohio—In the push to develop marketing content to feed their social and pull-marketing efforts, marketers should remain focused on what that content must do: enhance business results and success, according to Jay Baer, CEO of content and social marketing company Convince & Convert, who was a presenter at the Content Marketing Institute's Content Marketing World expo and conference here.