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Study: CMOs say budgets cut by at least 20%

By: Christopher Hosford on July 10, 2009

Cambridge, Mass.â€"More than seven in 10 chief marketing officers say their 2009 budgets have been reduced from 2008 levels, with a majorityâ€"51%â€"indicating that their budgets had been slashed by at least 20%, according to a new study by Forrester Research.

'BtoB' Digital Edge Live: Control the social mess before it controls you

By: Christopher Hosford on March 20, 2012

San Francisco—Although many companies are increasing their use of social media as a marketing channel, too many are allowing untrained employees with few guidelines to represent their brands, according to Jeremiah Owyang, industry analyst partner at technology analyst company Altimeter Group, delivering the keynote address here at today's BtoB Digital Edge Live conference.