By: Christopher Hosford on June 14, 2010
Yardley, Pa.—Direct marketing company Harte-Hanks Inc.
By: Christopher Hosford on March 12, 2007
Aimee Roberts is a research analyst at Frost & Sullivan specializing in enterprise marketing management.
By: Christopher Hosford on October 07, 2009
Dallas—E-mail open rates increased for the fourth quarter in a row, with 14 of 16 industries seeing an increase in the second quarter compared with the same period last year, according to marketing services company Epsilon.
By: Christopher Hosford on May 28, 2010
San Mateo, Calif.—Lead management vendor Marketo is offering a new marketing analytics solution designed to measure, predict and optimize revenue cycles.
By: Christopher Hosford on October 21, 2009
San Diego—A big disconnect exists between what marketers profess is their commitment to customer interaction and value, and what they actually do in their campaigns.