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Automated marketing helps Jefferson National hone direct content

By: Christopher Hosford on October 08, 2012

HOW JEFFERSON NATIONAL USES AUTOMATION TO SUPPORT DIRECT MARKETING Objective: Gain a more comprehensive view of prospects and better manage content-marketing initiatives Strategy: Deploy a marketing automation platform without disrupting existing systems Results: Improved targeting and development of long-term nurturing more appropriate to the market The essence of direct marketing at Jefferson National Life Insurance Co.