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Measuring the social

By: Christopher Hosford on December 08, 2008

There is a risk in introducing a social media campaign, since a company's brand and product can be bandied about freely among a great many intensely interested (and potentially biased) viewers.

Adobe-Omniture deal merges creative, analytics

By: Christopher Hosford on October 12, 2009

Adobe Systems' acquisition last month of Omniture raises questions about how the combinationâ€"Adobe's graphic design, video editing and Web development tool set melded with Omniture's leadership role in Web analyticsâ€"will affect the world of digital marketing.