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blog: DigitalNext

Have Search, Will Tweet: Twitter Gets a Facelift

By: David Berkowitz

Published: March 06, 2009

...in will find those below their user name on their homepage. ~ ~ ~ David Berkowitz is director of emerging media for 360i . He blogs regularly at...

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blog: DigitalNext

Facebook's Big Changes: Action Items for Marketers

By: David Berkowitz

Published: November 02, 2009

...David Berkowitz Facebook's latest round of updates announced this week will affect...

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blog: DigitalNext

Burger King's Whopper of a Virginal Search Slip-up

By: David Berkowitz

Published: December 16, 2008

...video. (In case you can't find it, here it is.) ~ ~ ~ David Berkowitz is director of emerging media for 360i . He has written dozens...

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blog: DigitalNext

Google's Fight to Kill Search by 2020

By: David Berkowitz

Published: November 16, 2012

...David Berkowitz There's a quiet war brewing among technology companies â " one...

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blog: DigitalNext

Facebook Gives 'Like' More Love, 'Fans' the Boot

By: David Berkowitz

Published: March 30, 2010

...David Berkowitz Facebook has announced to its partners that in the next two...

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blog: DigitalNext

Why You Don't Need a Tablet Marketing Agency

By: David Berkowitz

Published: January 07, 2011

...David Berkowitz If every consumer winds up buying a tablet, as countless exhibitors...

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blog: DigitalNext

Microsoft's Bing Is a Search Portal, not a Decision Engine

By: David Berkowitz

Published: June 01, 2009

I've spent the last few days trying out Microsoft's new search engine, Bing, and it's much better categorized as a "search portal." The idea of a search engine is to get you where you want to go fast, based on the queries you enter. The idea of a portal is to give you all the content you need so you don't have to go anywhere else. Bing is a hybrid, a search portal that lets you keep searching and refining your query without ever leaving the site until you absolutely have to.

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blog: DigitalNext

Time to Kill the Agency 'Lunch and Learn'

By: David Berkowitz

Published: July 31, 2012

...David Berkowitz Are there any two activities agency executives like more than lunching...

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blog: DigitalNext

Agencies Will Be Tempted by IPad's Sizzle, Not Strategy

By: David Berkowitz

Published: April 09, 2010

...David Berkowitz As I write this on my iPad digesting the week's...

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blog: DigitalNext

Why This Digital Exec Thinks Google Should Buy Twitter

By: David Berkowitz

Published: April 03, 2009

If Google does acquire Twitter, what would it mean for all parties involved? We see it as the best possible scenario.

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