Results 1-10 of 548 for E.J. Schultz (0.04 seconds)
By: E.J. Schultz
Published: November 08, 2010
CHICAGO (AdAge.com) -- How's this for a return on investment: Republicans swept into power in the House on Tuesday despite spending about 16% less on TV ads than Democrats, who lost control of at least 60 seats. That efficiency, however, didn't carry over into the Senate races. But the deciding factor was not necessarily better advertising. It was the simple fact that Republicans are not Democrats, said one analyst.
By: E.J. Schultz
Published: October 13, 2012
Discover knew it had a problem when research showed consumers liked it even less than tobacco and oil companies. So what did it do? It created "Peggy."
By: E.J. Schultz
Published: October 07, 2010
Nearly three months after funneling $150,000 to a candidate who opposes gay marriage, Target Corp. is still dealing with the backlash from liberal groups who oppose the move. But while discussing the economy and other factors attributing to a fairly good year, the company told Ad Age last week that the negative attention hasn't actually hurt the bottom line.
By: E.J. Schultz
Published: May 14, 2013
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
By: E.J. Schultz
Published: April 26, 2012
Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down and will be replaced by Miguel Patricio, zone president for Asia Pacific.
By: E.J. Schultz
Published: August 27, 2012
Move gives the shop its first crack at the brand after handling Budweiser in the U.S. and globally for nearly two years.
By: E.J. Schultz
Published: June 08, 2011
Kraft has awarded Mio -- a product it touts as the future of how people will drink water -- to Taxi, only months after launch ads were created by McGarryBowen.
By: Alexandra Bruell
Published: April 08, 2012
Faced with fewer options, companies turn to Latin, imaginary words and contests for monikers that might catch on with global consumer base.
By: E.J. Schultz
Published: December 15, 2010
CHICAGO (AdAge.com) -- In a newly released list by marketing agency Zeta Interactive, which mined more than 200 million online posts, blogs, message boards, video sites and social media mentions, PepsiCo's Doritos ranked No. 1 among beer, beverage and packaged food brands for internet buzz this year. Kellogg Co.'s Pop Tarts took second place
By: E.J. Schultz
Published: May 22, 2011
As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in a Hispanic neighborhood on Chicago's northwest side.
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