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Meet Melissa, Your Recessionary Consumer

By: Emily Bryson York on September 07, 2009

CHICAGO (AdAge.com) -- For marketers such as Campbell Soup, the current recession is necessitating a deeper understanding consumers as they wrestle with a decline in food spending of nearly 4% in the fourth quarter of 2008 -- the steepest, fastest drop in more than 60 years.

Is CiCi's 'Penny Picker Upper' Campaign Insulting? Or Just Stupid?

By: Emily Bryson York on March 31, 2009

For its "Penny Picker Upper" campaign, CiCi's Pizza is dropping 1 million pennies on the ground near each of its 650 U.S. restaurants. Each "winning penny" has a tail-side coupon for a free kid's drink, kid's meal or all-you-can-eat buffet, which usually sets one back $5. All you have to do is get a little road dirt, mud and fast-food bacteria on your hands.

What G Isn't Is a Sales Success

By: Emily Bryson York on August 10, 2009

CHICAGO (AdAge.com) -- Gatorade maintains that "What is G?" is right on track, despite plummeting sales, consumer confusion and reports that creative is back on the drawing board.

Retailer New York & Co. Names CMO

By: Emily Bryson York on August 28, 2007

CHICAGO (AdAge.com) -- Struggling clothing retailer New York & Co. has named Celia Rao Visconti its new chief marketing officer. She will be responsible for creating...

Second Recall Doesn't Bode Well for Struggling Nut Category

By: Emily Bryson York on March 31, 2009

CHICAGO (AdAge.com) -- Marketers and grocery stores are going nuts again, this time over pistachios. Kraft and Kroger have issued recalls after discovering pistachio products tainted with salmonella. Although no one has been infected yet, this marks the second nut-related recall in about two months, and is likely to spell more doom and gloom for the entire category.

Macy's Loses Second Top-Level Marketing Exec

By: Emily Bryson York on September 05, 2007

...Macy's Mr. Jakeman led a team, in partnership with JWT New York, to develop an ad campaign starring Martha Stewart, Jessica Simpson and Donald...