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Wrigley Halts Campaign Featuring Chris Brown

By: Emily Bryson York on February 09, 2009

...to perform at the Grammy Awards on Sunday night but were no-shows. Mr. Brown was arrested Sunday evening, according to The New York Times

'Whopper Virgins' Rivals Online Success of 'Freakout'

By: Emily Bryson York on January 12, 2009

CHICAGO (AdAge.com) -- Burger King's recent "Whopper Virgins" campaign is on track to replicate the online success of the fast feeder's earlier viral success "Whopper Freakout," but its impact on sales remains to be seen.

Burger King's Franco Starts Making Presence Felt

By: Emily Bryson York on June 25, 2010

CHICAGO (AdAge.com) -- With a new global CMO installed at Burger King, the changes are beginning to come. The chain recently dismissed long-time kids' agency Campbell Mithun, and another high-ranking marketing executive has left the company.

The Real Reason Why Wieden Quit Starbucks

By: Emily Bryson York on September 29, 2008

CHICAGO (AdAge.com) -- Last week, reacting to what it saw as Starbucks' micromanagement, waffling and shift to a jump-ball approach for future ad assignments, Wieden & Kennedy took the unusual step of quitting the business. Executives with knowledge of the situation said Starbucks was simply a very frustrating client for the agency.

McLouvre? We're Lovin' It

By: Emily Bryson York on October 05, 2009

Behind the obligatory Euro-grousing about American brands taking over the world, there are some pretty persuasive numbers pointing to the fact that Europeans actually like eating in McDonald's.

KFC Results Leave Ad Age With a Helping of Crow

By: Emily Bryson York on July 15, 2009

CHICAGO (AdAge.com) -- KFC's launch of grilled chicken was widely pilloried by the advertising community for staid creative that asks consumers to "unthink" the brand, by marketers who claimed consumers might never make the switch and by PR pros for its ham-handed execution of an Oprah-promoted giveaway. Advertising Age even projected that the launch may "go down as a case study of what not to do." But KFC may have the last laugh.

'Meatnormous' Master Bogusky Pens Diet Book

By: Emily Bryson York on August 25, 2008

CHICAGO (AdAge.com) -- From the guys who coined "Meatnormous," introduced the Quad Stacker and unveiled the Double Croissanwich filled with "meat and cheese and cheese and meat," now comes ... a diet book recommending smaller portions.