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The Global CMO Interview: Annie Young-Scrivner, Starbucks

By: Emily Bryson York on June 14, 2010

CHICAGO (AdAge.com) -- Left for dead by some experts two years ago, Starbucks is in the midst of a substantial turnaround. Helming global efforts is Starbucks' global CMO, Annie Young-Scrivner, who is leaning on her international work experience and longtime love of the brand as she steers the company's stable into an era of more traditional marketing.

Coming Soon From Kraft: More Bacteria

By: Emily Bryson York on December 20, 2007

CHICAGO (AdAge.com) -- Knowing that many Americans are bound for diets in a few weeks, Kraft is expanding its LiveActive line of probiotic hard and soft cheeses with prebiotic fiber-enhanced cereal and Crystal Light beverage sticks.

Review: Jamba Juice Gives Chai a Try

By: Emily Bryson York on March 02, 2010

Jamba Juice, anxious to divert breakfast-time business from Starbucks, is launching hot chai beverages today. It asked Ad Age's Chicago bureau to give it a taste, along with a tart cherry scone.

McDonald's Same-Store Sales Up 4.7% in First Quarter

By: Emily Bryson York on April 22, 2009

CHICAGO (AdAge.com) -- McDonald's continued to broil its competition in the first quarter, with same-store sales up 4.7% over last year in the U.S, an impressive feat for a mature, expansive and already highly profitable system. The fast feeder credited its success to its everyday-value proposition and advertising behind full-price "core menu" items such as Big Mac and Chicken McNuggets.

Starbucks: Don't Be Seduced by Lower Prices

By: Emily Bryson York on April 30, 2009

...attention pretty quickly." David Lubars, chairman and chief creative officer, BBDO , New York, acknowledged that not everyone is going to read the ads all the...

General Mills Sees Sales Rise After 33% Media Spending Boost

By: Emily Bryson York on April 12, 2010

CHICAGO (AdAge.com) -- When one thinks of the largest marketing spender in the U.S. food industry, Kraft easily comes to mind. But when it comes to naming No. 2, the answer might come as a surprise: General Mills.

Food Marketers Take Safer Course in Recession

By: Emily Bryson York on February 18, 2009

...new products and more line extensions marked this year's Consumer Analysts Group of New York conference, where major food companies try to dazzle investors

'Heroes' Star Steps Behind Camera for American Eagle

By: Emily Bryson York on December 06, 2007

CHICAGO -- When you're a young, good-looking prime-time TV star, most people don't care about your aspirations behind the camera. But "Heroes" star Milo Ventimiglia has come up with an unlikely way to circumvent the problem: branded entertainment for a teen retail chain.