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Mars-Wrigley Combo: Better or Just Bigger?

By: Emily Bryson York on May 05, 2008

CHICAGO (AdAge.com) -- What could the candy titan resulting from the $23 billion merger of Wm. Wrigley Jr. Co. and Mars bring the world? Chocolate gum. That was one reporter's joking suggestion at a press conference announcing the combination that will create the planet's largest confectionary company. Wrigley CEO Bill Perez chuckled but did not rule it out.

Three Top Marketing Execs Leave Sara Lee

By: Emily Bryson York on April 22, 2008

CHICAGO (AdAge.com) -- Three top executives are leaving the marketing department at Sara Lee as CEO Brenda Barnes cleans house.

Michael Phelps Signs Up As Subway Pitchman

By: Emily Bryson York on November 20, 2008

CHICAGO (AdAge.com) -- Michael Phelps is racking up endorsements like they're gold medals. The Olympian has inked a deal with Subway to represent the brand "across all marketing channels" in a campaign touting the chain's variety of offerings. Mr. Phelps also helps promote Kellogg, Visa, Speedo and Rosetta Stone.

The Hottest Thing in Kids Marketing? Imitating Webkinz

By: Emily Bryson York on October 08, 2007

CHICAGO (AdAge.com) -- While advertiser interest in the adult-focused Second Life may have all but evaporated, marketers targeting a generation younger would be remiss to dismiss virtual worlds as a fad. In fact, the interest in such communities is so high that they are increasingly seen as a vital marketing component for any kid-focused brand.

Game of Chicken Against Leader Pays Off for Chick-fil-A, Popeyes

By: Emily Bryson York on May 03, 2010

CHICAGO (AdAge.com) -- The federal government is mandating calorie counts, cities and states are instituting trans-fat bans, and boomers are starting low-sodium diets. But fried chicken is still a good business for the chains willing to go whole hog. Last year, at a time when most Americans needed some good comfort food, Chick-fil-A, Popeyes, Bojangles', Church's and Zaxby's built sales and share in the chicken segment.