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Actor Sparks BK-Card Freakout

By: Emily Bryson York on June 23, 2008

CHICAGO (AdAge.com) -- Burger King got a deluge of publicity after the blogosphere picked up on a London Times interview with "House" star Hugh Laurie, who told the paper his celebrity perks include getting good tables and his "Burger King gold card."

A Caffeinated McDonald's Thinks Big

By: Emily Bryson York on November 13, 2007

CHICAGO (AdAge.com) -- Take note, Starbucks: McDonald's is coming after you. Emboldened by rave reviews for the relaunch of its coffee business 18 months ago, the company is planning to roll out premium coffee drinks -- including smoothies, frappes and bottled beverages -- priced just below that of Starbucks. The goal: to gain a bigger share of the $60 billion U.S. coffee business, of which the burger chain now says it holds about $6 billion.

Kraft Makes a Bet on At-Home Eating

By: Emily Bryson York on December 29, 2009

CHICAGO (AdAge.com) -- The casual-dining industry may be looking for sunny indicators as to what 2010 may bring, but Kraft is betting big that consumers will continue to eat at home next year. The world's second-largest food company is unveiling 20 products, many of them designed to help consumers re-create restaurant experiences at home.

Fast Food Titans Launch Battle of the Big Burgers

By: Emily Bryson York on October 19, 2009

CHICAGO (AdAge.com) -- If marketing teaches us anything, it's that bigger is usually better. That's been especially true lately for hamburgers. Here is Ad Age's guide to the battle of the burgers

Dunkin' Donuts Taps Ex-Papa John's President as CEO

By: Emily Bryson York on December 10, 2008

CHICAGO (AdAge.com) -- Dunkin' Donuts will be under new leadership in 2009, as longtime CEO Jon Luther steps aside. Nigel Travis, who departed Papa John's as president last week, becomes CEO of Dunkin' Donuts and Baskin-Robbins effective Jan. 9.

Pizza Hut Adopts an Alias to Market Diversified Menu

By: Emily Bryson York on June 24, 2009

CHICAGO (AdAge.com) -- Another surprising victim of the recession: delivery pizza. Improved frozen fare, more grocery-made pies and a profusion of high-quality mom-and-pop shops have led the billion-dollar pizza chains to expand their menus to include wings, pasta and sandwiches. But the larger selection seems to have created a bit of an identity crisis for industry leader Pizza Hut, which will begin calling itself "The Hut" in some of its marketing efforts.

Domino's Goes on Taste-Test Attack Against Subway

By: Emily Bryson York on December 30, 2008

...Campbell's was close behind with a campaign from agency BBDO , New York, trumpeting Select Harvest's taste-test success against Progresso. But it was...