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Starbucks Poised to Launch 'Soluble' Coffee

By: Emily Bryson York on February 12, 2009

CHICAGO (AdAge.com) -- Premium java giant Starbucks is venturing into what some would consider lowbrow territory with a soluble-coffee product called Via, according to three executives familiar with the matter.

Make Your Man a Flamer

By: Emily Bryson York on December 15, 2008

Love a man who smells like grilled meat? We all do.

Campbell Marketing Exec Donald Goerke Dead at 83

By: Emily Bryson York on January 14, 2010

CHICAGO (AdAge.com) -- Donald Goerke, one of Campbell Soup Co.'s most prominent and prolific marketing executives, passed away this week from heart failure. He was 83.

Starbucks' Message Lost on Consumers

By: Emily Bryson York on March 11, 2008

CHICAGO (AdAge.com) -- Starbucks did a great job of letting consumers know it was closing for three hours last month, but it failed to communicate the most important part -- why. At least that's the conclusion of one new study.

Women to Watch: Melissa Richards-Person

By: Emily Bryson York on June 07, 2010

NEW YORK (AdAge.com) -- Melissa Richards-Person, who joined Papa John's in September as senior director-advertising and promotions, was tasked with maintaining sales...

McDonald's Credits Menu Items for Strong Earnings

By: Emily Bryson York on January 26, 2009

CHICAGO (AdAge.com) -- Despite commodity cost pressures, price-sensitive consumers and soaring unemployment, McDonald's reported impressive fourth-quarter and full-year earnings this morning.