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National Cable Gets Fueled by Fast Food

By: Emily Bryson York on June 28, 2010

NEW YORK (AdAge.com) -- A number of regional brands are finding a surprising way to drive efficiency: a national cable buy. Just in fast food...

McDonald's Names First Social-Media Chief

By: Emily Bryson York on April 12, 2010

CHICAGO (AdAge.com) -– McDonald's is ramping up its social-media efforts in the U.S., naming its first director-social media, Rick Wion.

Wendy's Putting Digital Ads in Bars

By: Emily Bryson York on March 25, 2008

...just the ticket. The fast-feeder and its media agency, MediaVest New York, are launching a digital ad campaign across 5,100 bars and restaurants...

Does a Non-compete Agreement Really Offer Marketers Any Protection?

By: Emily Bryson York on October 12, 2009

CHICAGO (AdAge.com) -- The case of a former Starbucks marketing executive who allegedly violated his non-compete agreement to accept a job with Dunkin' Donuts may be the best example of one truism: employees go to work for competitors all the time. But if a company takes precautions, including a non-compete agreement, appropriate conditional severance and putting competitors on notice, that can't happen, right?

FDA Demands Changes to Food and Beverage Product Labels

By: Emily Bryson York on March 03, 2010

In the latest of searing indictments on the package-food industry, the FDA has issued letters to 17 companies, including Nestle, Diamond Foods and POM, demanding changes to product labels.

Pizza Hut Names Martin as Its Lead Creative Shop

By: Emily Bryson York on December 04, 2009

...Publicis Groupe's Saatchi & Saatchi ; and Interpublic's Martin and Gotham, New York. Incumbent BBDO, New York, exited the review at the outset, and three...

Triarc Names Post-Merger Leaders for Wendy's

By: Emily Bryson York on July 25, 2008

CHICAGO (AdAge.com) -- Triarc lifted the curtain on its post-merger vision of Wendy's today, and it looks a lot like the past. Ken C. Calwell, the former chief marketing officer for Domino's Pizza, steps into the same role at Wendy's, and J. David Karam, one of the burger chain's largest franchisees, will take over as president.

Black Friday, Opaque as Ever

By: Emily Bryson York on November 19, 2007

CHICAGO (AdAge.com) -- Retail sales will be up 4% this holiday season. Or not. Though the holiday-shopping season doesn't officially start until the day after Thanksgiving, so-called Black Friday, the annual ritual of predicting holiday-sales growth has been in full swing for a month or longer.

Chipotle Names Its First CMO

By: Emily Bryson York on January 05, 2009

CHICAGO (AdAge.com) -- Chipotle unveiled a new executive team today, including its first chief marketing officer. Monty Moran, the chain's president-chief operating officer, was elevated to co-CEO, where he will serve alongside founder Steve Ells. Mark Crumpacker will be the chain's CMO.