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The (Burger) World Is Not Enough for McDonald's

By: Emily Bryson York on June 28, 2010

NEW YORK (AdAge.com) -- As if drubbing the hamburger competition wasn't enough, McDonald's selected a number of non-carbonated beverage opportunities built up...

Why the Coffee Kings Are Losing Their Power

By: Emily Bryson York on August 20, 2007

CHICAGO (AdAge.com) -- How is it that Maxwell House and Folgers, a decade ago the unrivaled kings of coffee, ended up on the back burner? The short answer is Starbucks -- or, more accurately, a cultural shift in how Americans drink coffee that has largely been driven by its ilk. Although Folgers and Maxwell House still control the bulk of supermarket ground-coffee sales, the total $29 billion coffee industry has become more about grabbing a paper cup on the way to work rather than brewing coffee at home.

Burger King Names Natalia Franco Exec VP-Global CMO

By: Emily Bryson York on May 04, 2010

CHICAGO (AdAge.com) -- Burger King has tapped Natalia Franco as exec VP-global CMO. Ms. Franco was previously global VP-marketing and innovation at Coca-Cola Co., where she was charged with supervision of the brand's division that serviced BK rival McDonald's. She will report directly to CEO John Chidsey and start her new role May 17.

Where Heinz Found the Money to Invest More in Marketing in '09

By: Emily Bryson York on September 07, 2009

CHICAGO (AdAge.com) -- In an interview with Advertising Age, Heinz CMO Brian Hansberry talked about understanding moms, the relevance of comfort foods and how Heinz is waking up the ketchup business in the midst of a recession.

Mary Beth West

By: Emily Bryson York on May 30, 2008

After two-plus decades of helping build some of the best-known brands on any supermarket shelf, Mary Beth West now has responsibility for the entire product line at Kraft Foods.

Recession Batters Plans for New-Product Launches

By: Emily Bryson York on April 28, 2009

CHICAGO (AdAge.com) -- Another sign of a tough economy: a lot fewer new-product introductions. According to Mintel, new food and beverage product launches fell 51% to 2,660 during the first quarter of 2009 compared with the same period a year ago, taking a bite out of potential ad spending.

Kellogg's Andy Jung, Head of Media Advertising Services, Out

By: Emily Bryson York on April 11, 2008

CHICAGO (AdAge.com) -- Andy Jung, Kellogg's senior director of media-advertising services, is out after 11 years with the company. Kellogg spokeswoman Kris Charles said Mr. Jung's position was eliminated and his duties divided among the marketing VPs in the company's business units.