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Subway Caught Up in Fan Effort to Save NBC Series 'Chuck'

By: Emily Bryson York on April 27, 2009

CHICAGO (AdAge.com) -- Publicity like this would have been hard to buy: Fans of the NBC series "Chuck" on Facebook, Twitter and TV blogs such as Television Without Pity are rallying support for "Finale & Footlong," a campaign to persuade the network to renew the show by buying Subway sandwiches. And while Subway's marketing chief admits to stoking the flames a little, the sub shop didn't start the fire.

Pork Industry Groups: Don't Call It Swine Flu

By: Emily Bryson York on April 29, 2009

CHICAGO (AdAge.com) -- Ever heard of the H1N1 virus? It's the virus popularly referred to as swine flu -- until the U.S. pork industry got involved. The industry, fearing that uninformed consumers will avoid buying pork because they mistakenly assume the infection can be traced back to meat, has been lobbying to change the virus' name, and its effort seems to be paying off with increased use of a new, if somewhat clumsy, moniker.

How Feeding America Became the Go-to Cause for Marketers

By: Emily Bryson York on May 03, 2010

CHICAGO (AdAge.com) -- Is it possible to plan a cause-marketing campaign without Feeding America? It sure doesn't seem like it -- which is why the nation's largest food bank is closing in on the "it" status for marketer tie-ins.

Starbucks Reports Same-Store Sales Down 8%

By: Emily Bryson York on April 29, 2009

CHICAGO (AdAge.com) -- Starbucks promised new marketing, expanded value offerings and more cost savings to dig itself out of a financial morass. The company reported second-quarter earnings down 77%, primarily due to restructuring charges, and same-store sales down 8%. While the year-over-year decline in traffic is significant, it's a slight improvement from last quarter's 9% same-store-sales decrease, which was a 10% decrease in the U.S.

Wrigley, Mars Announce $23 Billion Merger

By: Emily Bryson York on April 28, 2008

CHICAGO (AdAge.com) -- The Wm. Wrigley Jr. Co. this morning announced it will merge with Mars, the maker of M&M's. The $23 billion deal, if approved, will create one of the world's largest confectionary companies.

Cereal Business Gives Boost to General Mills

By: Emily Bryson York on September 17, 2008

CHICAGO (AdAge.com) -- General Mills reported better-than-expected first-quarter earnings this morning. The company cited particularly strong growth in its cereal business, and said increased marketing investment helped keep its brands top-of-mind.

Does This Economy Make My Butt Look Big?

By: Emily Bryson York on June 30, 2008

...since then. Despite a flashy new campaign from agency McCann Erickson , New York, this year, Mr. Binetti said that Weight Watchers is still grasping for...