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Economy May Be Rotten, but It's Ripe for Package Food

By: Emily Bryson York on September 22, 2008

CHICAGO (AdAge.com) -- To hear the package-foods industry tell it, it's been a banner year. Of course, there's a bit of a catch: Package-foods companies' sales increases can also be credited to their hiking prices to offset swinging ingredient costs. And that's taking a toll on profits.

AMC Hires Stephen Colanero as Its First CMO

By: Emily Bryson York on December 08, 2009

CHICAGO (AdAge.com) -- AMC Entertainment has hired Stephen Colanero as its first chief marketing officer. Mr. Colanero, who previously VP-marketing at RadioShack, will take over marketing at AMC, which operates 304 theaters and more than 4,500 screens in five countries.

Quaker Kicks Off Brand Campaign in Times Square

By: Emily Bryson York on March 09, 2009

CHICAGO (AdAge.com) -- Quaker Foods launched a yearlong campaign in New York's Times Square this morning with a massive breakfast giveaway, part of its...

Earnings Drop Won't Keep Kraft From Spending

By: Emily Bryson York on February 04, 2009

CHICAGO (AdAge.com) -- Kraft Foods is sticking to its guns when it comes to increased marketing spending, despite missing analyst expectations in its earnings report Wednesday.

Steve Davis to Head Up Marketing at Arby's

By: Emily Bryson York on December 11, 2008

CHICAGO (AdAge.com) -- Arby's has tapped Heineken and PepsiCo alum Steve Davis to spearhead its marketing efforts. Mr. Davis takes over for Cheryl Barre, who resigned earlier this year.

Is CiCi's 'Penny Picker Upper' Campaign Insulting? Or Just Stupid?

By: Emily Bryson York on March 31, 2009

For its "Penny Picker Upper" campaign, CiCi's Pizza is dropping 1 million pennies on the ground near each of its 650 U.S. restaurants. Each "winning penny" has a tail-side coupon for a free kid's drink, kid's meal or all-you-can-eat buffet, which usually sets one back $5. All you have to do is get a little road dirt, mud and fast-food bacteria on your hands.

Why Pizza Giants Want Customers to Click, Not Call, for Delivery

By: Emily Bryson York on April 20, 2009

CHICAGO (AdAge.com) -- The major pizza chains now do 20% to 30% of their business online, but they want that figure to climb a lot higher, to 50%. Getting there will take some doing, but the journey offers lessons for other marketers also seeking to build their business online: Know your customers, make it easy and offer incentives.

Three Top Marketing Execs Leave Sara Lee

By: Emily Bryson York on April 22, 2008

CHICAGO (AdAge.com) -- Three top executives are leaving the marketing department at Sara Lee as CEO Brenda Barnes cleans house.

Fox, Burger King Team Up for Jessica Simpson Fat Joke

By: Emily Bryson York on October 12, 2009

We've seen tasteless attempts at humor from Fox and Burger King before, but we have to wonder what Burger King thought it was doing attaching its name to a series of fat jokes about Jessica Simpson. Maybe the target demographic is 18-to-34-year-old men, but surely a restaurant chain that slings heart-attack sandwiches is aware that the majority of American women are larger than the star?