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Tough Times: Ivanka Cooks Up Lunch Venture With ConAgra

By: Emily Bryson York on October 14, 2008

CHICAGO (AdAge.com) -- Just how bad is the economy? Ivanka Trump's latest business venture involves a brown-bag lunch. What exactly the product is remains to be seen, but ConAgra today revealed itself to be her partner in the venture.

General Mills Sees Sales Rise After 33% Media Spending Boost

By: Emily Bryson York on April 12, 2010

CHICAGO (AdAge.com) -- When one thinks of the largest marketing spender in the U.S. food industry, Kraft easily comes to mind. But when it comes to naming No. 2, the answer might come as a surprise: General Mills.

T-Mobile USA Hires New CMO

By: Emily Bryson York on June 18, 2008

CHICAGO (AdAge.com) -- Denny Marie Post has joined T-Mobile USA as chief marketing officer. She was previously senior VP-global food and beverage at Starbucks.

Starbucks Rings in the Holidays With Big Social-Media Push

By: Emily Bryson York on November 18, 2009

CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways. So Starbucks is pulling back from its Thanksgiving TV buys of the past two years to focus on where its customers already spend time online and drive them into stores.

For Redken Product Launch, Interactive Is in Style

By: Emily Bryson York on August 30, 2007

...also partnered with Flavorpill, an online arts and culture magazine with New York, Chicago, Los Angeles, Miami, San Francisco and London editions. Redken chose Flavorpill...

As Expected, Coke Names Muhtar Kent CEO

By: Emily Bryson York on December 06, 2007

CHICAGO (AdAge.com) -- Coca-Cola's new boss will be Muhtar Kent. Mr. Kent, currently the company's president and chief operating officer, had been considered the front-runner to succeed Chairman-CEO E. Neville Isdell, 64, who remains as chairman until April 2009. Mr. Kent will take over as CEO on July 1, 2008.

Getting a Big Sales Boost With a Small Ad Budget

By: Emily Bryson York on May 21, 2009

CHICAGO (AdAge.com) -- You don't have to have a nine-figure ad budget to boost sales and get your brand noticed -- but it could require some ingenuity. The Taco Maker, a Puerto Rico-based fast-food chain, saw 21% same-store sales increases in central Florida following a combination radio and mobile-marketing promotion in which it offered free burritos.

Incumbent BBDO Pulls Out of Pizza Hut Review

By: Emily Bryson York on October 02, 2009

CHICAGO (AdAge.com) -- Omnicom Group's BBDO, Pizza Hut's agency of 22 years, is bowing out of the marketer's $200 million review, leaving the field to what the chain identified as five finalists: Omnicom's Merkley & Partners; MDC Parners' Kirshenbaum Bond Senecal & Partners; Publicis Groupe's Saatchi & Saatchi; Interpublic Group of Cos.' Martin Agency and a team comprised of talent agency William Morris Endeavor and Momentum, a unit of Interpublic's McCann WorldGroup.