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Bra Just Won't Fit? Playtex Offers Some Support

By: Emily Bryson York on September 17, 2007

...bulging cups, poking underwires and slipping straps. The effort, from Krafworks, New York, rolled out earlier this month and invites consumers to the Playtex website...

Starbucks Taps Pizza Hut Vet for U.S. Marketing Role

By: Emily Bryson York on February 26, 2010

CHICAGO (AdAge.com) -- In the latest in a series of moves to strengthen Starbucks' marketing department, the company confirmed that Bernard Acoca will join as VP-U.S. marketing. In his new role, Mr. Acoca will lead the U.S. marketing and promotions team, with his primary responsibility planning and implementing U.S. marketing strategies and programs.

Hershey Reports Third-Quarter Earnings Up 98%

By: Emily Bryson York on October 16, 2008

CHICAGO (AdAge.com) -- Hershey Co.'s third-quarter earnings nearly doubled to $125 million from $63 million a year ago, a turnaround helped by the confectioner boosting ad support sharply this year to stem share loss to rival Mars.

College Students Demand 'Organic' Fare

By: Emily Bryson York on February 18, 2008

CHICAGO (AdAge.com) -- If a meal of heritage turkey breast, roasted root vegetables and organic milk sounds like dorm food, you must be a member of Generation Y. University grub has come a long way from sloppy Joes and french fries.

Women to Watch: Melissa Richards-Person

By: Emily Bryson York on June 07, 2010

NEW YORK (AdAge.com) -- Melissa Richards-Person, who joined Papa John's in September as senior director-advertising and promotions, was tasked with maintaining sales...

Starbucks: Not as Expensive as You Think

By: Emily Bryson York on March 18, 2009

...moving its business from Wieden & Kennedy to Omnicom Group's BBDO, New York, in October. Mr. Schultz said that these ad buys have generated strong...