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By: Emma Hall on April 12, 2004

LONDON (AdAge.com) -- Ikea's quirky, irreverent approach to marketing and strong emphasis on the nontraditional is inspiring unusual local creative efforts around the world with a little low-key guidance from the company's Swedish headquarters.

Diesel Underwear Viral Sends Web Surfers Into Tizzy

By: Emma Hall on May 14, 2007

LONDON (AdAge.com) -- Two gorgeous, crazy girls steal an underwear collection, kidnap a sales manager and lock themselves in a hotel room with their victim for five days. This was Diesel's unconventional approach to marketing its Intimate Collection, but it may well have put the company in the frame for a Cyber Grand Prix at this year's Cannes International Advertising Festival.

BBH Hires Simon Gunning to Head Global Digital Media

By: Emma Hall on November 10, 2011

Bartle Bogle Hegarty is creating a new role -- London-based group head of digital media and technology -- for former marketer Simon Gunning in a bid to push forward the micronetwork's digital development around the world.