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Omega Resists Clooney's Charm

By: Emma Hall on March 12, 2008

LONDON (AdAge.com) -- Omega will not reconsider its involvement with the Beijing Olympic Games or speak out against China's foreign policy, despite pressure from one of its most prominent ambassadors, actor George Clooney. Mr. Clooney, who advertises the Swiss watchmaker around the world, has repeatedly spoken out about the crisis in Darfur and has visited the region to draw attention to the humanitarian crisis there.

How to Reach Out and Touch a Brit (With Media)

By: Emma Hall on July 28, 2008

LONDON (AdAge.com) -- TouchPoints, a consumer-centric survey created by the U.K.'s Institute of Practitioners in Advertising, looks intimately at daily behavior and media consumption across all platforms in the region.

How Technological Illiteracy Will Cost Creatives Their Jobs

By: Emma Hall on November 19, 2009

Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.

Why Do U.K. Videos Always Seem to Go Viral?

By: Emma Hall on August 17, 2009

LONDON (AdAge.com) -- Cadbury's "Eyebrow Dance," made by Fallon, London, is one of several odd, soft-selling commercial creations from this side of the Atlantic Ocean now dominating Advertising Age's Viral Video Chart. Its wild popularity, along with that of T-Mobile's "Dance," Evian's "Roller Babies" and Samsung's LED Sheep, begs the question: What makes U.K. ads so infectious?


By: Emma Hall on June 20, 2003

5{e.com) -- London hotshop Mother is set to open its New York office and is on the verge of signing Andrew Deitchman, global director of marketing communications strategy and business development at WPP Group's Red Cell, to head up the new team.