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PUBLICIS LAUNCHES NEW SHOPPER MARKETING NETWORK

By: Emma Hall on June 01, 2004

LONDON (AdAge.com) -- Publicis Groupe today announced it is launching a new international retail marketing network, called Saatchi & Saatchi X, built around its acquisition of the Fayetteville, Ark.-based shopper marketing agency ThompsonMurray.

U.K. Commission Rules Journalists Can Report on Tweets

By: Emma Hall on February 09, 2011

LONDON (AdAge.com) -- Brands and celebrities are getting used to negotiating the potential hazards of a Twitter account, but anonymous middle-level managers don't expect their personal tweets to land them in the media spotlight. Maybe they should, now that the U.K.'s Press Complaints Commission this week upheld the right of the press to report on Twitter updates.

IKEA'S GLOBAL REACH BOWS TO LOCAL CULTURE

By: Emma Hall on April 12, 2004

LONDON (AdAge.com) -- Ikea's quirky, irreverent approach to marketing and strong emphasis on the nontraditional is inspiring unusual local creative efforts around the world with a little low-key guidance from the company's Swedish headquarters.