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Whose Icon Is This Anyway?

By: Emma Hall on March 24, 2008

LONDON (AdAge.com) -- Imagine the Jolly Green Giant selling detergent or Tony the Tiger shilling for toothpaste. British consumers made the equivalent mental leap when Monkey and Al -- made famous in ads for satellite-TV service ITV Digital -- signed up as ambassadors for Unilever's PG Tips tea brand a year ago. Now Monkey is making another move -- to the big screen -- for the brand.

Mother's World Cup Commitment

By: Emma Hall on June 22, 2010

It started with Mother's soccer team going to South Africa to play three matches and give away some free kit, trophies and medical equipment to keep up an agency tradition of commemorating every World Cup. By the end of the five-day trip, Mother had committed to building a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools.

Publicis Posts 10.7% Revenue Jump in First Quarter

By: Emma Hall on April 21, 2011

Publicis Groupe is reaping the benefits of strong emerging markets and investments in digital operations and is placing its bets for future growth on both areas, particularly China, where it aims to double revenue within three years.