By: Emma Hall on January 22, 2013
Winning Couples Will Fly From London to L.A. in 'Cuddle Class'
By: Emma Hall on June 10, 2014
Is big data or human analysis the best way to predict winners? Decoded and Leo Burnett go head-to-head.
By: Emma Hall on December 14, 2011
Boy's clever strategy makes a point, at Burger King's expense
By: Emma Hall on October 11, 2013
Marketers lobby for a lighter touch regime, but the days of "data greed" may be finished as we enter a new phase of permission and trust.
By: Emma Hall on May 29, 2011
Nicola Mendelsohn took on her IPA role in April -- the first woman president in the ad group's 94-year history -- because, she said, "I'm the most optimistic person you'll ever meet."
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