By: Emma Hall on December 21, 2010
LONDON (AdAge.com) -- BMW Germany is literally getting into consumer's heads, by burning its logo onto the insides of their eyes. Using pioneering new "flash projection" technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.
By: Emma Hall on September 27, 2011
Lovehoney will become the first sex toy retailer to advertise on TV in the U.K. on Oct. 3, when a 30-second spot debuts at 10.15 a.m. during an episode of imported U.S. reality show "The Real Housewives of New York."
By: Emma Hall on December 19, 2007
LONDON (AdAge.com) -- Procter & Gamble Co.'s Pringles brand will air a consumer-created ad made for just $600 during a prime-time slot on Christmas Day that could potentially reach about 10 million holiday viewers.
By: Emma Hall on August 01, 2013
Marketer groups are polling their members about their concerns over the Publicis-Omnicom merger, in case regulators ask.
By: Emma Hall on December 22, 2010
LONDON (AdAge.com) -- Marketers don't see procurement officers as cost-cutting villains. According to research by the World Federation of Advertisers, their number one goal is to build relationships, and the idea that procurement focuses only on cost is out of date and inaccurate. The WFA asked 85 marketers responsible for budgets totaling $50 billion a year to rank their procurement priorities.
By: Emma Hall on April 11, 2012
U.K. auto-insurance price-comparison site Confused.com is highlighting the dangers of driving in high heels with a Pinterest contest.