By: Emma Hall on July 16, 2007
Ad campaigns that appeal to emotions are more effective than rational ones at every level, according to a controversial report from the Institute of Practitioners in Advertising.
By: Emma Hall on August 08, 2005
LONDON (AdAge.com) -- In a clever public relations coup, the president of Halewood International distilleries has deftly turned a rebuke by U.K. advertising regulators into a hilarious stunt that has focused more attention than ever on his products.
By: Emma Hall on September 03, 2007
LONDON (AdAge.com) -- U.K. regulators have clamped down on marketing junk food to children, but critics are howling that marketers are already finding ways around new government rules introduced July 1.
By: Emma Hall on June 24, 2009
LONDON (AdAge.com) -- U.K. furniture retailer Habitat has sparked consumer backlash and negative publicity for using the unrest in Iran to drive Twitterers to its website.
By: Lisa Sanders on November 21, 2005
By: Emma Hall on October 22, 2003
LONDON (AdAge.com) -- Robert Campbell is joining Interpublic Group of Cos.' McCann-Erickson Worldwide as U.K. executive creative director and vice president of creative for Europe/Middle East/Africa.
By: Emma Hall on March 11, 2010
LONDON (AdAge.com) -- In a big week for agency departures in Europe, Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, quit the agency, a cornerstone of Aegis Group's Isobar digital network. Separately, the core Unilever team at Lola (Lowe Latina) in Madrid defected to JWT to form a new global task force.
By: Emma Hall on May 24, 2006
LONDON (AdAge.com) -- Andy Berlin will take sole charge of WPP Group's Voluntarily United Group of Creative Agencies with the departure, announced today, of President Amanda Walsh from the pared-down group of agencies.