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Three principles for marketing in the age of cognitive computing

By: Ethan McCarty on September 27, 2013

From time to time, industries or sectors take cues from other industries in order to push their own boundaries of creativity and accelerate innovation. It's the reason savvy research institutes will put different disciplines in the same space—make the biology and chemistry departments share a printer room and, lo and behold, a year later you start seeing biochemistry innovations springing up.