By: Gail Moody-Byrd on April 10, 2013
Let’s begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging.
By: Gail Moody-Byrd on July 08, 2013
Everyone's marketing mantra today is social—social media, social networking, social business….what does it really mean?
By: Gail Moody-Byrd on March 12, 2015
How do you govern the ungovernable? Gail Moody-Byrd from SAP shares three strategies.
By: Gail Moody-Byrd on December 03, 2013
Ahem….OK, that’s not a modest statement, but this is no ordinary advocacy program either.
By: Gail Moody-Byrd on June 03, 2013
Big budgets are synonymous with paid media programs, while earned (read: social) teams are famously underfunded.
By: Gail Moody-Byrd on September 23, 2013
Recently I have become a huge Scandal fan (TV drama on ABC based on a real-life former White House press aide who runs a crisis management firm in Washington D.C.).
By: Gail Moody-Byrd on October 30, 2014
SAP's Gail Moody-Byrd and Jerry Nichols offer five steps to building an effective social-media listening program.
By: Gail Moody-Byrd on August 26, 2013
Sure, everybody's on the social media marketing bandwagon now.