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What Happens Here? Fear, Loathing and Marketing in Vegas

By: Greg Lindsay on May 22, 2006

LAS VEGAS (AdAge.com) -- I'm a Las Vegas virgin, and based on what I've heard of the place in the "what happens here, stays here" era, I might be the only virgin of any kind cruising the Strip this week. I've been sent here by my editors to act as a pair of fresh eyes and, hopefully, make a little sense of this spectacle in the brief pause before the city's next critical transformation.

AIRWORLD PART 14: JETROSEXUALS AND ASIAN OPULENCE

By: Greg Lindsay on September 29, 2005

SINGAPORE (AdAge.com) -- Ascending through translucent tubes in Terminal 1 of Paris' airport, I head into what passes for heaven in Airworld: a dozen hours of nonstop pampering in Raffles Class aboard Singapore Airlines.

AIRWORLD PART 3: PANIC ATTACK

By: Greg Lindsay on September 14, 2005

AIRBORNE (AdAge.com) -- Enfolded in a blessedly cushioned airline seat and leveling off after a climb out of Orlando, I am inclined to seriously rethink my original idea that sleeping in airports will be some great adventure. Airworld, it turns out, can be as much a grim gulag as a glitzy shopping mall.

AIRWORLD PART 12: BRAND BENEFITS OF A NON-PLACE

By: Greg Lindsay on September 27, 2005

PARIS (AdAge.com) -- As far as passengers are concerned, airports have neither a real past nor a future, just a continual present that reliably offers a consistent set of choices -- flight schedules, duty free, fast food -- day after day after day. Airworld is, in a sense, a single, giant franchised operation.

A MARKETING REPORTER'S JOURNEY INTO AIRWORLD

By: Greg Lindsay on September 12, 2005

NEW YORK (AdAge.com) -- Advertising Age editor-at-large Greg Lindsay kicks off three weeks of reporting from inside "Airworld" with this dispatch. His reports...