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Vegas Part 3: The Ad Agency Behind the Catchphrase

By: Greg Lindsay on May 24, 2006

LAS VEGAS (AdAge.com) -- Billy Vassiliadis is the CEO of R&R Partners, Nevada's largest advertising agency, and has been the id of the Las Vegas Convention & Visitors Authority for more than 25 years. It was a pair of R&R copywriters who coined "What happens here, stays here," the ubiquitous catchphrase that first granted visitors permission to (and now dares them to) keep spending money until they are transformed, temporarily, into a wilder, crazier and, to hear Vassiliadis tell it, anesthetized version of themselves.

Las Vegas Turns Inward for Next Act

By: Greg Lindsay on June 05, 2006

LAS VEGAS (AdAge.com) -- In one of the latest 30-second spots touting Las Vegas' motto, "What happens here, stays here," a suave young man is seen testing different identities on the women he meets during a night on the town. "I'm a hand model," he offers, or a lifeguard, or a big-game hunter, or a "brain doctor."

What Happens Here? Fear, Loathing and Marketing in Vegas

By: Greg Lindsay on May 22, 2006

LAS VEGAS (AdAge.com) -- I'm a Las Vegas virgin, and based on what I've heard of the place in the "what happens here, stays here" era, I might be the only virgin of any kind cruising the Strip this week. I've been sent here by my editors to act as a pair of fresh eyes and, hopefully, make a little sense of this spectacle in the brief pause before the city's next critical transformation.


By: Greg Lindsay on September 13, 2004

NEW YORK (AdAge.com) -- Since buying Hamptons magazine in 1998, Jason Binn has built a pocket publishing empire, Niche Media LLC, by collapsing the distance between his advertisers, his audience and his editorial. In his ultralux universe, all three elements mix liberally and intimately in the same social circles, and more than one role might be played by a single boldfaced name.