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A NEW MARKETING STRATEGY FOR LIVE MUSIC PERFORMANCES

By: Greg Lindsay on July 12, 2004

NEW YORK (AdAge.com) -- Live music has always been an intangible commodity, usually vanishing into the air or bootlegged occasionally by ardent fans. But refinements in CD-burning technology and the rise of legal music-downloading services offer a new scenario.

AIRWORLD PART 8: LOW FARE WARS

By: Greg Lindsay on September 21, 2005

ATLANTA (AdAge.com) -- Today was just another day in Airworld. I rolled out of bed (next to gate E18), jumped in the shower (at the Delta Crown Room Club), checked e-mail and somehow still managed to set off late for the office (at gate C20), where I was due to meet AirTran's director of marketing.

Vegas Part 4: The Unbearable Authenticity of Fakeness

By: Greg Lindsay on May 25, 2006

LAS VEGAS (AdAge.com) -- After just three days in Las Vegas, I now understand why this town is the favorite straw man and cheap-shot victim of every post-modernist philosopher from Jean Baudrillard on down. While the rest of America seems to be increasingly obsessed with the authenticity and sincerity of their chosen brands, this place truly is the home of "the authentic fake" (to crib a quip by Umberto Eco). Why is Vegas exempt from authenticity discussion, and what does it mean for the brands that do business here? Hell, in this context, what does "authentic" even mean?

Vegas Part 3: The Ad Agency Behind the Catchphrase

By: Greg Lindsay on May 24, 2006

LAS VEGAS (AdAge.com) -- Billy Vassiliadis is the CEO of R&R Partners, Nevada's largest advertising agency, and has been the id of the Las Vegas Convention & Visitors Authority for more than 25 years. It was a pair of R&R copywriters who coined "What happens here, stays here," the ubiquitous catchphrase that first granted visitors permission to (and now dares them to) keep spending money until they are transformed, temporarily, into a wilder, crazier and, to hear Vassiliadis tell it, anesthetized version of themselves.

AIRWORLD PART 2: THE JETBLUE EXPERIENCE

By: Greg Lindsay on September 13, 2005

ORLANDO (AdAge.com) -- For my first day's foray into Airworld, I lift off on JetBlue. What better airline to choose for the start of this exploration of the aviation marketing business than the one that has played such a key role in revolutionizing the industry?

Welcome to Dubailand

By: Greg Lindsay on March 20, 2006

DUBAI, U.A.E. (AdAge.com) -- Dubai is a place where the world's tallest building, the Burj Dubai, is being built next to the world's biggest mall.