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AIRWORLD PART 3: PANIC ATTACK

By: Greg Lindsay on September 14, 2005

AIRBORNE (AdAge.com) -- Enfolded in a blessedly cushioned airline seat and leveling off after a climb out of Orlando, I am inclined to seriously rethink my original idea that sleeping in airports will be some great adventure. Airworld, it turns out, can be as much a grim gulag as a glitzy shopping mall.

AIRWORLD PART 2: THE JETBLUE EXPERIENCE

By: Greg Lindsay on September 13, 2005

ORLANDO (AdAge.com) -- For my first day's foray into Airworld, I lift off on JetBlue. What better airline to choose for the start of this exploration of the aviation marketing business than the one that has played such a key role in revolutionizing the industry?

FEEDING THE CONSUMER BEAST, ONE MEDIA AT A TIME

By: Greg Lindsay on January 03, 2006

NEW YORK (AdAge.com) -- Wayne and Tyna Donelson, 56 and 54, don't have much time for most mass media. A married pair of small-business owners who work from home in rural Massachusetts, they subscribe to the local paper and a few magazines, rent DVDs voraciously and, thanks to Comcast's video-on-demand package, watch yet another movie together every afternoon.

AIRWORLD PART 10: BIRTH OF THE BOUTIQUE AIRLINE ERA

By: Greg Lindsay on September 23, 2005

LONDON (AdAge.com) -- As my Virgin Atlantic flight delivered me into the European pod of Airworld, I couldn't help but reflect on how the marketing of such international travel is being revolutionized.

Las Vegas Turns Inward for Next Act

By: Greg Lindsay on June 05, 2006

LAS VEGAS (AdAge.com) -- In one of the latest 30-second spots touting Las Vegas' motto, "What happens here, stays here," a suave young man is seen testing different identities on the women he meets during a night on the town. "I'm a hand model," he offers, or a lifeguard, or a big-game hunter, or a "brain doctor."