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Why'd You Pick That Airline to Fly on Thanksgiving? We Thought So

By: Greg Lindsay on November 29, 2010

NEW YORK (AdAge.com) -- Last week marked the start of the annual holiday travel rush, with an estimated 24 million Americans taking to the skies over Thanksgiving, a 3.5% increase over last year. It's been a banner year for airline profits. While carriers have called a truce on ruinous fare wars, Southwest Airlines made "Bags Fly Free" the focal point of $159.5 million in TV spending last year, according to Kantar Media -- a figure nearly equal to the combined ad budgets of Delta, United, American and Continental. Have the airlines really become so commoditized that paying $25 for a checked bag means all the difference? It seems so.


By: Greg Lindsay on September 20, 2005

NEW YORK (AdAge.com) -- Utilizing the Internet to bond themselves into a tight-knit, well-informed community, frequent fliers use sites like FlyerTalk.com to enhance their perks as well as their clout with top airline executives.

Airbust? A380 Hits Marketing Turbulence

By: Greg Lindsay on April 02, 2007

The arrival of the double-decker Airbus A380 on U.S. runways last month was a once-in-a-lifetime sighting for "plane spotters" and a tailor-made photo-op for the press. Yet the plane's potential customers -- airline CEOs and, ultimately, paying passengers -- were unimpressed and confused, respectively.

Welcome to Dubailand

By: Greg Lindsay on March 20, 2006

DUBAI, U.A.E. (AdAge.com) -- Dubai is a place where the world's tallest building, the Burj Dubai, is being built next to the world's biggest mall.


By: Greg Lindsay on September 27, 2005

PARIS (AdAge.com) -- As far as passengers are concerned, airports have neither a real past nor a future, just a continual present that reliably offers a consistent set of choices -- flight schedules, duty free, fast food -- day after day after day. Airworld is, in a sense, a single, giant franchised operation.

Turbulence at 10: Has JetBlue Become Just Another Airline?

By: Greg Lindsay on August 16, 2010

NEW YORK (AdAge.com) -- The Slater episode was never supposed to happen on JetBlue. When the airline launched 10 years ago from its hub at New York's John F. Kennedy International Airport, it promised to "bring humanity back to air travel." Founder David Neeleman recruited flight attendants from every industry except other airlines. Even its passengers seemed nicer. The brand is in fact still strong, but what comes next?