1-5 of 5 entries were found for “Hernan Lopez”

Refine Search:
Searching within:

Is Search the Online Equivalent of Trade Promotion?

By: Hernan Lopez on March 16, 2009

Search advertising is the online world's equivalent of trade promotion -- it helps consumers find a product and most advertisers need to do it, even if only for defensive reasons. By comparison, display advertising is online's equivalent of TV advertising. And like search and display, trade promotion and TV have battled for marketing budgets before.