By: Jack Neff on December 11, 2008
NEW YORK (AdAge.com) -- It's only fitting that Walmart, the retailer that brought back Faded Glory jeans as a house brand in the 1990s, has also helped revive the Eagles, Journey and AC/DC more recently by launching their new albums as exclusives. But while the apparel deal didn't transform the industry, at Walmart and beyond, the music deals are doing just that.
By: Jack Neff on March 27, 2006
Commentary by Jack Neff CINCINNATI (AdAge.com) -- Are the dynamics of in-store consumer behavior and expectations really going to support the...
By: Jack Neff on April 06, 2009
BATAVIA, Ohio (AdAge.com) -- Google searches for the term "coupons" last month for the first time surpassed those for "Britney Spears." That simple fact drives home what a lot of package-goods marketers already know: What consumers want now is promotion.
By: Jack Neff on March 26, 2001
By: Jack Neff on September 04, 2013
New research disputes conventional wisdom that loyalty programs should shun the biggest deal seekers because they're unprofitable.
By: Jack Neff on March 30, 2007
BATAVIA, Ohio (AdAge.com) -- The precise source of contamination that led to a massive national pet-food recall earlier this month by Menu Foods is uncertain once again, but the wheat gluten that researchers believe was contaminated was also shipped to another manufacturer of dry pet food, according to the Food and Drug Administration.