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1-10 of 2,981 entries were found for “Jack Neff”

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NEW BOOK ATTACKS RFID 'SPY CHIP' TECHNOLOGY

By: Jack Neff on October 14, 2005

CINCINNATI (AdAge.com) -- Potential marketing applications of radio-frequency identification chips -- which range from in-store marketing to tracking readership of magazine ads -- may be harder than ever to implement now that a new book lambasting the companies behind the technology is showing surprising popularity.

Reaction to H1N1 Boosts Sales for Household, Personal Care Marketers

By: Jack Neff on November 17, 2009

BATAVIA, Ohio (AdAge.com) -- The H1N1 virus is saving household, personal-care and over-the-counter drug marketers that are seeing huge sales increases in products to fight the epidemic –- enough to make almost all the difference between a flat month and respectable 3.5% sales growth for the industry in October.