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Package-Goods Players Just Can't Quit Coupons

By: Jack Neff on May 14, 2007

Newspaper circulations are declining, coupon usage appears to be falling off among younger consumers and the leading coupon clearinghouse is under indictment for an alleged $250 million fraud. All that might make couponing seem like a dinosaur headed for the tar pits. Yet TNS Media Intelligence reported spending on the media side of the industry up 26% last year to $1.8 billion, and marketers and retailers are about to dole out millions to upgrade systems in a sweeping re-engineering of coupon codes for 2010.

In-store Displays Are More Effective Than Price Cuts

By: Jack Neff on November 24, 2008

BATAVIA, Ohio (AdAge.com) -- Research OgilvyAction conducted with more than 6,000 shoppers across multiple channels in the U.S. in February and March indicates far more impulse purchases are driven by tactics like those low-tech cardboard displays found at the end of aisles rather than temporary price reductions.