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1-10 of 2,894 entries were found for “Jack Neff”

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Legal Team Says Pringles Aren't Potatoes

By: Jack Neff on May 25, 2009

BATAVIA, Ohio (AdAge.com) -- The theory that all a company's employees -- not just its marketing department -- help create the brand came into sharp focus last week, when an obscure tax ruling in the U.K. centered around the contention of Procter & Gamble Co. lawyers and finance people that Pringles aren't potato crisps (chips, in U.S. parlance) made the brand the butt of jokes around the globe.

How You Can Get the Most From Digital Ads

By: Jack Neff on March 17, 2008

Now that digital has become so pervasive, managing it is a conundrum. Many marketers still have centralized digital specialists, but the trend has been in moving digital expertise and/or management into teams that handle everything else.