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In Global Deal, Unilever Readies First Dove Work on IAd

By: Jack Neff on June 10, 2010

BATAVIA, Ohio (AdAge.com) -- Unilever may be a global marketer, but it hasn't been able to do many truly global ad deals -- at least not until its multimillion-dollar deal with Apple to be the consumer goods "presenting advertiser" on the new iAd platform was announced June 7.

Is the Party Ending for Private-Label Package Goods?

By: Jack Neff on April 12, 2010

BATAVIA, Ohio (AdAge.com) -- Private-label shares have leveled off after a 1.1 percentage-point gain last year and a gain of more than 2 percentage points since late 2007, according to Nielsen data from Sanford C. Bernstein, the biggest one-year jump in decades.


By: Jack Neff on October 13, 2003

CINCINNATI (AdAge.com) -- Altria Group's Kraft Foods today announced it is further consolidating its $700 million-plus North American media account with Publicis Groupe's Starcom MediaVest Group.