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Online Media's Ad Share Increases to 3.3%

By: Jack Neff on February 11, 2004

BONITA SPRINGS, Fla. (AdAge.com) -- Online media increased its share of advertising dollars in 2003, according to research released at the iMedia Brand Summit on Tuesday.

Cost Cuts Are in Store for P&G and Unilever

By: Jack Neff on February 05, 2012

Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.

Unmasking the Procurement Executive

By: Jack Neff on October 26, 2009

NEW YORK (AdAge.com) -- As marketers squeeze every ounce of fat out of budgets, agency executives are decrying the power of procurement executives, fearing that as the discipline grows, marketing -- already struggling to prove its value in an age obsessed with return on investment -- could see quality nickel and dimed to death.

FDA Approval of Mexoryl Is a Big Win for L'Oreal

By: Jack Neff on July 26, 2006

CINCINNATI (AdAge.com) -- L'Oreal has won a victory that could cast a long shadow over its U.S. rivals, thanks to the Food and Drug Administration's approval of the company's sought-after sunscreen technology launched 15 years ago in Europe.

More Marketing Budgets Shifted to Online Strategies

By: Jack Neff on February 11, 2004

BONITA SPRINGS, Fla. (AdAge.com) -- A growing number of large marketers are finding Internet direct marketing and relationship building strategies more effective than TV advertising, attendees at the iMedia Brand Summit heard.

Energizer Acquires Playtex for $1.9 Billion

By: Jack Neff on July 16, 2007

BATAVIA, Ohio (AdAge.com) -- Energizer Holdings announced plans on Friday to acquire Playtex Products, putting the Energizer Bunny in charge of a host of new categories ranging from tampons to sunscreen and children's sippy cups.

Unilever Suffers Food Poisoning

By: Jack Neff on March 26, 2007

Shortly after Unilever executives made their case to investors earlier this month on the merits of remaining whole -- arguing that it can transfer success from the faster-growing personal-care business to the underperforming food business -- rumors began swirling anew in Europe that private-equity groups may swoop in to break up Unilever's food and non-food businesses.