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GILLETTE TO ATTEMPT NASCAR FLIP-CARD STUNT

By: Jack Neff on February 17, 2006

CINCINNATI (AdAge.com) -- Procter & Gamble Co.'s Gillette will try what it's billing as the largest-ever flip-card stunt, to air live during NBC's coverage of the Daytona 500 on Sunday.

P&G SETTLES LEGAL DISPUTES OVER AD CLAIMS

By: Jack Neff on February 17, 2006

CINCINNATI (AdAge.com) — Procter & Gamble Co.'s Gillette unit has settled "the vast majority of the lawsuits globally" over razor advertising claims and patent infringement involving Energizer Holdings' Schick, a spokesman for P&G said today.

Nielsen Tasks Mandel With Proving Ads Work

By: Jack Neff on December 04, 2006

CINCINNATI (AdAge.com) -- To the advertising industry's everlasting shame, it's been unable to reliably measure the all-important relationship between marketing and sales. But now, the industry's top research provider is betting on a leading agency executive -- one who has been unabashedly critical of its progress-to finally connect those crucial dots. A lot's riding on Jon Mandel, the outspoken head of WPP Group's MediaCom, tapped last week in a startling move by private-equity research powerhouse VNU to head its Nielsen Connect unit.

K-C's Palmer to Take On Additional Responsibilities

By: Jack Neff on March 06, 2008

BATAVIA, Ohio (AdAge.com) -- Kimberly-Clark Corp. Chief Marketing Officer Tony Palmer will assume additional duties overseeing the company's product development or "innovation" organization in a reshuffling that follows the retirement of another key executive.