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KIMBERLY-CLARK HIRES FORMER TOP PEPSI EXEC

By: Jack Neff on August 25, 2004

CINCINNATI (AdAge.com) -- Call it "Planogram and Vine," the intersection of entertainment and in-store marketing, a corner where Kimberly-Clark Corp. hopes to be hanging out at more often with the appointment of a 22-year PepsiCo veteran to its top sales post.

Why Social Networks Are Cool on Sharing (Their Data)

By: Jack Neff on May 03, 2011

Market researchers may "like" social media, but it doesn't look like social networks like them back to the same degree, presenting a problem for market researchers who believe mining social media for insights is the best opportunity the digital age has presented the field.