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Break Media, TotalBeauty.com Prep Men's Grooming Site

By: Jack Neff on March 31, 2010

FLAGSTAFF, Ariz. (AdAge.com) -- Men's personal care has accelerated enough that backers of women's beauty site TotalBeauty.com are joining forces with men's online publisher Break Media to create a site designed to attract the growing ad dollars from the space. But men haven't yet reached the point that they're willing to knowingly visit a site about grooming, the two companies believe. So when the joint venture, ModernMan.com, launches later this year it will deal with the subject matter obliquely, styling itself as a broader lifestyle site aimed at giving men an edge at work and play.

P&G to Refocus on Market Share Following Sales Decline

By: Jack Neff on August 05, 2009

BATAVIA, Ohio (AdAge.com) -- Cuts in marketing spending and a light new-product schedule last quarter hit the top line of Procter & Gamble Co., which missed its own and analysts' organic sales growth forecasts with a 1% decline last quarter, lagging almost all its publicly traded competitors who've reported so far.

P&G Ramps up E-commerce Effort With Expanded E-store

By: Jack Neff on May 19, 2010

NEW YORK (AdAge.com) -- Procter & Gamble Co. is leaning heavily on social media and cross-marketing its many brands as it expands to the general public an e-store built heavily around social media, following a four-month test with around 5,000 consumers, the company announced today.

Start Spreading the News: Walmart Could Take NYC

By: Jack Neff on February 21, 2011

If Walmart can make it there, it may well make it anywhere. And increasingly, it looks like earth's biggest retailer will get the foothold in New York it's sought for decades.