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Raw-Materials Inflation Hammers Kimberly-Clark

By: Jack Neff on July 26, 2006

CINCINNATI (AdAge.com) -- Rising raw-material costs are dampening growth in advertising spending for Kimberly-Clark Corp. as the company nears naming its first-ever global chief marketing officer.

At Least Pringles Doesn't Come in a Bag

By: Jack Neff on June 03, 2008

Sure, they take package design very seriously these days at Procter & Gamble. But some people there always did. Enough so that Frederic J. Baur, the retired organic chemist and food-storage technician responsible for designing the Pringles can, will spend eternity in one.

FTC Goes After Broad Environmental Claims in Long-Awaited Guideline Revision

By: Jack Neff on October 06, 2010

BATAVIA, Ohio (AdAge.com) -- The Federal Trade Commission is issuing a long-awaited update to its green-marketing guidance today that takes aim at broad, non-specific environmental claims and environmental seals of approval and will make it tougher to claim products or packaging are biodegradable or compostable.

IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases

By: Jack Neff on December 02, 2009

BATAVIA, Ohio (AdAge.com) -- Data-driven package-goods marketers have seen a lot of studies regarding the offline impact of online ads over the years -- but not enough to get them to make digital media more than a mid-single-digit percentage of their media mixes. Information Resources Inc. is hoping an ambitious partnership with three other research companies and analytics companies might finally provide the industry the data it needs to wade deeper into the digital stream.

Reckitt Benckiser Revives Home Sex Parties

By: Jack Neff on February 01, 2011

BATAVIA, Ohio (AdAge.com) -- How do you get women to talk more about condoms, lubricants and sex aids on Facebook and Twitter? It turns out having them throw parties for their friends and supplying them all with big boxes of samples along with drink cozies emblazoned with the slogan "Stick It In" can help. Reckitt Benckiser is trying to drum up social media chatter for Durex condoms, whichtried its second go round with House Party, a firm that arranges in-home gathering to build buzz about new products.