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Engagement Could Hinder Hillary

By: Jack Neff on September 03, 2007

BATAVIA, Ohio (AdAge.com) -- Engagement, or lack thereof, did in John Kerry in 2004, and it might do in Hillary Clinton in 2008. That's the conclusion from researchers at Harris Interactive, who have found that how people feel about candidates and their ads predicts how they'll vote far better than polls in which they declare their voting intentions.

Duracell MyGrid a Web Hit, but Will Sales Follow Suit?

By: Jack Neff on December 15, 2010

BATAVIA, Ohio (AdAge.com) -- It's been years since Santa had much besides lumps of coal in his bag for Procter & Gamble Co.'s Duracell, but the brand could have a surprise hit on its hands this holiday season with a charging pad getting surprising buzz in its second year on the market.


By: Jack Neff on April 23, 2003

CINCINNATI (AdAge.com) -- Information Resources Inc. today said it had signed a "multi-year" contract with Procter & Gamble Co. to provide strategic consulting services for the package goods giant, though the company would not disclose the size or length of the deal.