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Walmart First to Market With New Hair-Care Innovation, Ahead of Frieda

By: Jack Neff on October 18, 2010

BATAVIA, Ohio (AdAge.com) -- As retail brands chip away at packaged-goods share, those CPG players can at least claim innovation as their domain. But now retail powerhouse Walmart has done some innovating of its own, with Fat Foam, a no-drip hair color product based on technology the retailer tracked down in Japan and launched in the U.S. more than six months ahead of national brand competitors.