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Schlock Jock

By: Jack Neff on April 10, 2006

In the Bizarro World of direct-response, A.J. Khubani's company went bankrupt during the dot-com bubble and had a heyday following 9/11.

Pritchard Shows How P&G Serves Consumers, Brands in Real Time

By: Jack Neff on October 14, 2010

ORLANDO, Fla. (AdAge.com) -- Procter & Gamble Co. has made many changes in marketing in recent years, but perhaps the most striking for a company long known for its deliberative style is customizing campaigns in real time. So it was fitting that when P&G Global Brand-Building Officer Marc Pritchard finished a speech to the Association of National Advertisers Masters of Marketing conference in Orlando Thursday, he judged how he did by checking comments via Tweetdeck immediately afterward.