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By: Jack Neff on May 23, 2003

CINCINNATI (AdAge.com) -- A U.S. District Court jury in New York today awarded Playtex Products $2.96 million in its false advertising suit against Procter & Gamble Co. Playtex charged that P&G's ads for Tampax Pearl tampons falsely claimed the Tampax product is superior to similar Playtex products.

P&G Ramps up E-commerce Effort With Expanded E-store

By: Jack Neff on May 19, 2010

NEW YORK (AdAge.com) -- Procter & Gamble Co. is leaning heavily on social media and cross-marketing its many brands as it expands to the general public an e-store built heavily around social media, following a four-month test with around 5,000 consumers, the company announced today.

Sitting in judgement...

By: Jack Neff on April 03, 2006

It might have been more aptly called "American Marketer," as three of the four judges for "American Inventor" come from marketing backgrounds.