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By: Jack Neff on March 21, 2006

CINCINNATI (AdAge.com) -- A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners.


By: Jack Neff on March 03, 2003

CINCINNATI (AdAge.com) -- Big advertisers started coming back to TV in a big way. And after a surprisingly strong 2002 upfront, advertisers are expected to spend even more heavily on TV in 2003.

NBC to Guarantee Audience Engagement for Its Programming

By: Jack Neff on February 28, 2007

LAS VEGAS (AdAge.com) -- NBC will offer guarantees of audience engagement with its programs to any advertiser that wants them in the upfront, conferring currency status on a concept whose precise meaning has been subject of considerable debate.

Unilever Unleashes 'Onslaught' on Beauty Industry

By: Jack Neff on October 02, 2007

BATAVIA, Ohio (AdAge.com) -- Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S.

Walmart's Revivals of AC/DC, Others Are Reviving Music Industry

By: Jack Neff on December 11, 2008

NEW YORK (AdAge.com) -- It's only fitting that Walmart, the retailer that brought back Faded Glory jeans as a house brand in the 1990s, has also helped revive the Eagles, Journey and AC/DC more recently by launching their new albums as exclusives. But while the apparel deal didn't transform the industry, at Walmart and beyond, the music deals are doing just that.

K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession

By: Jack Neff on November 02, 2009

BATAVIA, Ohio (AdAge.com) -- A recession seems like a funny time to move your product mix upscale, but Kimberly-Clark Corp. has been doing just that of late, focusing more on premium and super-premium offerings and brands such as Cottonelle, Viva and Huggies Pure and Natural, while watching distribution of its Scott value brand shrink.

Soft Soap

By: Jack Neff on September 24, 2007

BATAVIA, Ohio (AdAge.com) -- As Dove's widely lauded Campaign for Real Beauty enters its fourth year, the results aren't looking so pretty anymore. After two years of double-digit sales growth and share gains, Dove's sales have abruptly slowed. That raises the question of whether the campaign, hailed as one of the most courageous creative breakthroughs in recent years, went a step too far in embracing aging in all its naked, wrinkled and sagging glory.

Bienvenido a Cincinnati! P&G Shifts Hispanic HQ

By: Jack Neff on August 17, 2007

BATAVIA (AdAge.com) -- The good news: Hispanic marketing's become so much a part of the corporate fabric at Procter & Gamble Co. that it's coming home to roost at the company's Cincinnati corporate headquarters. That's also the bad news, at least for some of the Hispanic marketing executives whose unit is moving from San Juan, Puerto Rico.