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Unilever Reports Less-Than-Expected Sales

By: Jack Neff on May 04, 2006

CINCINNATI (AdAge.com) -- Unilever today reported first-quarter organic sales up a less-than-expected 2.9%, below analyst expectations of a 3.3%-3.8% jump and making it the second big package-goods player in as many days to face questions about its top-line momentum.

P&G Shakes up Interactive Ad Agency Roster

By: Jack Neff on February 22, 2006

CINCINNATI (AdAge.com) -- Procter & Gamble Co. has shaken up its interactive agency roster, adding some new shops, dropping some old ones and formally recognizing at least one that had picked up one of P&G's biggest interactive accounts without formal roster status.

Clorox Seeks Successor for Johnston

By: Jack Neff on May 08, 2006

CINCINNATI (AdAge.com) -- No sooner had Clorox Co. revealed last week that Chairman-CEO Gerald E. Johnston will retire two months after taking leave following a heart attack, than speculation began over his successor.

Wal-Mart Grinning Big Through the Tough Times

By: Jack Neff on October 06, 2008

BATAVIA, Ohio (AdAge.com) -- Is Wal-Mart's recent run of improved results more about the marketing or the economy? Most signs point to the economy, though economic distress has dovetailed nicely with the marketing.

His best invention?

By: Jack Neff on April 03, 2006

Doug Hall, ex-Procter & Gamble Co. brand manager and designated mean-guy judge on ABC's emerging hit "American Inventor," claims to have helped develop and test 15,000 products, 18 of which are in an average American home. But his most successful invention may well be Doug Hall, the often-barefoot, always Hawaiian-shirt-clad guru of "capitalist creativity."


By: Jack Neff on October 13, 2005

CINCINNATI (AdAge.com) -- Unilever's ongoing management shakeup took a new turn today as it consolidated oversight of its U.S. business by naming Mike Polk, who came to the company only two years ago from Kraft Foods, to head U.S. operations.