By: Jack Neff on May 25, 2009
BATAVIA, Ohio (AdAge.com) -- The theory that all a company's employees -- not just its marketing department -- help create the brand came into sharp focus last week, when an obscure tax ruling in the U.K. centered around the contention of Procter & Gamble Co. lawyers and finance people that Pringles aren't potato crisps (chips, in U.S. parlance) made the brand the butt of jokes around the globe.
By: Jack Neff on April 23, 2014
Marketing cuts offset currency impact from Russia, Ukraine, Turkey, Japan and Venezuela. CFO says effectiveness won't suffer.
By: Jack Neff on June 30, 2003
...visitors often return with jet lag and hangovers. Procter & Gamble Co.'s AdAge.com's Jack Neff was embedded with P&G...
By: Jack Neff on March 17, 2008
Now that digital has become so pervasive, managing it is a conundrum. Many marketers still have centralized digital specialists, but the trend has been in moving digital expertise and/or management into teams that handle everything else.
By: Jack Neff on June 21, 2011
A retainer plus project fees is now the predominant form of digital agency pay, with a majority of marketers using that approach in 2011, one of a few findings in a survey from the Association of National Advertisers.
By: Jack Neff on May 22, 2006
By: Jack Neff on February 03, 2003