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Kroger: A Marketing 50 Case Study

By: Jack Neff on November 17, 2008

With the economic downturn, most supermarket retailers have struggled to post same-store-sales growth. Then there's Kroger Co., which has consistently been notching comparable-store-growth rates of about 5% in the past year and 4.7% for the recently concluded second quarter, excluding gasoline.

A Shopping-Cart-Ad Plan That Might Actually Work

By: Jack Neff on February 07, 2007

BATAVIA, Ohio (AdAge.com) -- The shopping cart as ad medium -- a so-far elusive dream for everyone from fledgling entrepreneurs to Rupert Murdoch's News Corp. and Saatchi & Saatchi CEO Kevin Roberts -- may finally have found its killer app.

New Laundry Forms Helping Marketers Clean Up

By: Jack Neff on May 24, 2010

NEW YORK (AdAge.com) -- A host of new laundry forms launched last year, roughly a decade after those laundry debacles scarred some marketers, appear to have fared well. This is despite a recession that's created a headwind for new products and sent consumers scurrying for value brands. And it's fueling speculation that more new forms are coming to U.S. laundry in the months and years ahead.


By: Jack Neff on January 10, 2006

CINCINNATI (AdAge.com) -- NBC may need divine intervention to make money on its limited-run dramedy "The Book of Daniel," as even deep discounts aren't proving sufficient to lure many advertisers into a lion's den of religious controversy.