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Brita's Marketing Flows From Grassroots Effort

By: Jack Neff on November 16, 2009

BATAVIA, Ohio (AdAge.com) -- In an interview with Advertising Age, Suzanne Sengelmann, VP-marketing for specialty products for Brita, discussed how offering a greener alternative to bottled water moved from being a PR program to a product to the focus of Brita marketing.

Unilever Puts $6B-Plus Global Media Account in Play

By: Jack Neff on December 13, 2011

Any hope of a quiet Christmas for media agencies has been scuttled as Unilever is launching a global review of its media business just over two years after completing the last one, the company announced today.

Obama Ahead in All-Important Cookie Poll

By: Jack Neff on October 23, 2008

The Busken Cookie Poll, in which the chain of Cincinnati-area retail bakeries sells cookies bearing cartoon images of each candidate, as of Thursday morning had Barack Obama ahead of John McCain 6,477 to 3,090.

DUREX BUYS CONDOM PRODUCT PLACEMENTS IN PODCASTS

By: Jack Neff on May 12, 2005

CINCINNATI (AdAge.com) -- In an effort to reach young listeners with risque marketing messages at the same time it avoids FCC decency rules, condom maker Durex has purchased product placement advertising in podcasts.