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Brita's Marketing Flows From Grassroots Effort

By: Jack Neff on November 16, 2009

BATAVIA, Ohio (AdAge.com) -- In an interview with Advertising Age, Suzanne Sengelmann, VP-marketing for specialty products for Brita, discussed how offering a greener alternative to bottled water moved from being a PR program to a product to the focus of Brita marketing.

Unilever Puts $6B-Plus Global Media Account in Play

By: Jack Neff on December 13, 2011

Any hope of a quiet Christmas for media agencies has been scuttled as Unilever is launching a global review of its media business just over two years after completing the last one, the company announced today.

Obama Ahead in All-Important Cookie Poll

By: Jack Neff on October 23, 2008

The Busken Cookie Poll, in which the chain of Cincinnati-area retail bakeries sells cookies bearing cartoon images of each candidate, as of Thursday morning had Barack Obama ahead of John McCain 6,477 to 3,090.


By: Jack Neff on May 12, 2005

CINCINNATI (AdAge.com) -- In an effort to reach young listeners with risque marketing messages at the same time it avoids FCC decency rules, condom maker Durex has purchased product placement advertising in podcasts.