By: Jack Neff on June 24, 2014
Awards competition for bloggers helped make NYX one of hottest beauty brands.
By: Jack Neff on October 23, 2001
By: Jack Neff on August 25, 2004
CINCINNATI (AdAge.com) -- Call it "Planogram and Vine," the intersection of entertainment and in-store marketing, a corner where Kimberly-Clark Corp. hopes to be hanging out at more often with the appointment of a 22-year PepsiCo veteran to its top sales post.
By: Jack Neff on May 03, 2011
Market researchers may "like" social media, but it doesn't look like social networks like them back to the same degree, presenting a problem for market researchers who believe mining social media for insights is the best opportunity the digital age has presented the field.
By: Jack Neff on May 28, 2015
Door may have been opened for cities to bill marketers of wipes for damages caused by sewer-clogging 'fatbergs.'