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CLOROX SCORES IN-DEPTH INTEGRATION FOR TILEX

By: Jack Neff on January 05, 2005

CINCINNATI -- Clorox continues its nontraditional marketing efforts for mold-fighter Tilex, which will be integrated into an episode of Lifetime's Strong Medicine that will feature a plot centered on health problems related to mold.

Hottest Job in Marketing Might Just Be Community Manager

By: Jack Neff on June 21, 2010

BATAVIA, Ohio (AdAge.com) -- At Procter & Gamble Co., where the brand manager was invented, one of the growth job titles of late has been "community manager," in charge of engaging a brand's community of followers wherever they pop up in social media. P&G is far from alone here.

Key to New-Product Success May Be Keeping the Boss Away

By: Jack Neff on June 17, 2010

BATAVIA, Ohio (AdAge.com) -- The key to new-product success for package-goods companies may boil down to something very simple: Keep the boss out of the process. A study by Nielsen Co. of practices at 30 unnamed package-goods marketers found those with the greatest new-product success rates were those with the least senior-management involvement in the creative process.