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Walmart's Revivals of AC/DC, Others Are Reviving Music Industry

By: Jack Neff on December 11, 2008

NEW YORK (AdAge.com) -- It's only fitting that Walmart, the retailer that brought back Faded Glory jeans as a house brand in the 1990s, has also helped revive the Eagles, Journey and AC/DC more recently by launching their new albums as exclusives. But while the apparel deal didn't transform the industry, at Walmart and beyond, the music deals are doing just that.

Deal or No Deal? Cheap Prices Can Maim Your Brand

By: Jack Neff on April 06, 2009

BATAVIA, Ohio (AdAge.com) -- Google searches for the term "coupons" last month for the first time surpassed those for "Britney Spears." That simple fact drives home what a lot of package-goods marketers already know: What consumers want now is promotion.

Pet-Food Saga Takes Another Turn

By: Jack Neff on March 30, 2007

BATAVIA, Ohio (AdAge.com) -- The precise source of contamination that led to a massive national pet-food recall earlier this month by Menu Foods is uncertain once again, but the wheat gluten that researchers believe was contaminated was also shipped to another manufacturer of dry pet food, according to the Food and Drug Administration.

Cincinnati's Red212 Hits Its Boiling Point

By: Jack Neff on June 26, 2011

After spending most of its life focused on direct-response TV advertising, a once-captive P&G in-house agency has had an equally unlikely run of new general advertising business from a wide range of national marketers.