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1-10 of 92 entries were found for “Jennifer Rooney”

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More CMOs Seeking to Go Private

By: Jennifer Rooney on June 04, 2007

NEW YORK (AdAge.com) -- Attention, embattled chief marketing officers: Looking for a safer haven? You might find one at private-equity companies. At a time when the economic demands of large public companies keep CMO fates linked closely to quarterly earnings reports, privately backed organizations might just offer smoother sailing -- at least in the short term. Though fast-paced and demanding, such environments often can be more amenable to giving CMOs a little more time to prove results.

The Global CMO Interview: Philip McAveety, Starwood Hotels & Resorts

By: Jennifer Rooney on June 14, 2010

NEW YORK (AdAge.com) -- The hospitality industry has taken a beating in the recession, reportedly one of its deepest slumps in decades. And while we're starting to see some blood returning to the economy, wary senior marketers are proceeding with a conscientious focus on the tenets of good marketing. Such is the case with Philip McAveety, chief brand officer-exec VP of Starwood Hotels & Resorts Worldwide, who oversees all aspects of marketing and brand strategy globally for the company's nine brands.

Consumers Cutting Back on Purchases, but Indulgences Stay

By: Jennifer Rooney on October 11, 2010

NEW YORK (AdAge.com) -- IPod. IPhone. Xbox. Wii. These are the brands feeling the love -- consumers' love, that is, according to NewMediaMetrics' first annual Leap Index, a ranking weighing the relative emotional attachment of consumers to brands in various categories.

Revamped Democratic Logo Aims to Be More Social, Inclusive

By: Jennifer Rooney on September 20, 2010

The Democratic National Committee's new logo is more akin to a Facebook or Twitter app logo, with nary a red-white-blue flag motif in sight. With its dark-blue-encircled, lighter-blue capital D, it would fit nicely alongside the lowercase F and T now so familiar among social-media users.

Allstate Launches Portal to Gather Media-Buying Ideas

By: Jennifer Rooney on March 24, 2010

NEW YORK (AdAge.com) -- Allstate is reaching out to media sellers, asking them to submit ideas on everything from product design and integrated marketing buys to digital strategies and leveraging consumer insights.

Robert Turtledove Named CMO of H&R Block

By: Jennifer Rooney on August 13, 2009

NEW YORK (AdAge.com) -- Robert Turtledove, former chief marketing officer of executive job-search site TheLadders.com, has joined tax-service provider H&R Block as senior VP-chief marketing officer. Charged with driving increased consumer consideration of the H&R Block brand, he will oversee the Kansas City, Mo.-based company's marketing and communications programs.

Laid-Off Copywriter Turning Blog Into Job Site

By: Jennifer Rooney on February 18, 2009

NEW YORK (AdAge.com) -- Job seekers, take heart: Erik Proulx plans to set you up. The former senior copywriter at Arnold, Boston, is in the process of transforming his 3-month-old blog for the advertising industry's growing pool of unemployed, Please Feed the Animals, into what he hopes becomes the de facto industry job site.