1-10 of 92 entries were found for “Jennifer Rooney”

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CMOs Still Say They Can Grow Post-Recession

By: Jennifer Rooney on May 04, 2009

NEW YORK (AdAge.com) -- In these tough economic times, chief marketing officers are keeping their heads down, focused on meeting the short-term demands of the job. But are they kidding themselves by thinking that when the recession subsides, they'll be able to jump right back in the game after having shelved long-term plans?

My Pillow Pets

By: Jennifer Rooney on November 15, 2010

...the My Pillow Pets story. The longer version is that in 2003, Jennifer Telfer, a California mom of a then-7-year-old, decided it...

Travelzoo Sticks to What Works as Recession Alters Flight Plans

By: Jennifer Rooney on September 23, 2009

NEW YORK (AdAge.com) -- Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.

For CMOs of the Future, Agility Is Key to Success

By: Jennifer Rooney on June 21, 2010

NEW YORK (AdAge.com) -- Once, chief marketing officers built brands. Now, their primary duty is communicating what the brand means for the financial well-being of the firm -- and they are going to need to be increasingly skilled at that going forward.

Allstate Launches Portal to Gather Media-Buying Ideas

By: Jennifer Rooney on March 24, 2010

NEW YORK (AdAge.com) -- Allstate is reaching out to media sellers, asking them to submit ideas on everything from product design and integrated marketing buys to digital strategies and leveraging consumer insights.