1-10 of 92 entries were found for “Jennifer Rooney”

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Best Places to Work in Marketing & Media 2010

By: Jennifer Rooney on September 20, 2010

NEW YORK (AdAge.com) -- Despite or even in light of economic challenges, there are companies that are thriving in their commitments to their employees and to their work. They are workplaces that cultivate camaraderie, reward creativity and spur innovation. They're winning accounts, customers and talent eager to contribute to organizations they believe in.

Allstate Launches Portal to Gather Media-Buying Ideas

By: Jennifer Rooney on March 24, 2010

NEW YORK (AdAge.com) -- Allstate is reaching out to media sellers, asking them to submit ideas on everything from product design and integrated marketing buys to digital strategies and leveraging consumer insights.

Edible Arrangements Relishes Rosy Outlook

By: Jennifer Rooney on April 19, 2010

NEW YORK (AdAge.com) -- Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales. Helming ad efforts is VP-Marketing Stephen Thomas, who discussed why consumer feedback is so vital and why price-cutting hasn't been necessary.

Revamped Democratic Logo Aims to Be More Social, Inclusive

By: Jennifer Rooney on September 20, 2010

The Democratic National Committee's new logo is more akin to a Facebook or Twitter app logo, with nary a red-white-blue flag motif in sight. With its dark-blue-encircled, lighter-blue capital D, it would fit nicely alongside the lowercase F and T now so familiar among social-media users.

The Growing Importance of Chief Commercial Officers

By: Jennifer Rooney on July 23, 2009

NEW YORK (AdAge.com) -- A new role is gaining prominence in the C-suite, as companies increasingly are hiring chief commercial officers to oversee sales, marketing and innovation. That's the finding detailed in a new white paper from executive-search firm Heidrick & Struggles.

CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...