1-10 of 92 entries were found for “Jennifer Rooney”

Refine Search:
Searching within:

Diapers.com: an America's Hottest Brands Case Study

By: Jennifer Rooney on November 16, 2009

Blink and you'll miss Diapers.com's name on the side of a nondescript office building in suburban Montclair, N.J. But in a case of form failing content, inside the door hums a business that recently scored $30 million in funding as it continues its astounding growth.

How Florida Bounced Back From the Oil Spill

By: Jennifer Rooney on January 03, 2011

NEW YORK (AdAge.com) -- Will Seccombe arguably has had one of the more challenging marketing jobs in the past year: He's had to promote his state as a vacation destination in the wake of last spring's massive BP oil spill. But the prolific tweeter has taken that challenge in stride, applying to Florida tourism marketing a philosophy inherent in his personal embrace of social media: transparency.

'Imperfect' FreshDirect Gets Close to Consumers

By: Jennifer Rooney on January 04, 2010

NEW YORK (AdAge.com) -- In the last few years, CEO Rick Braddock has made FreshDirect a company known as much for its customer service as its 2-inch-thick steaks. And that focus appears to be paying dividends amid recessionary constraints.

Simon Wants You to Spend More Time Hanging at the Mall

By: Jennifer Rooney on August 09, 2010

NEW YORK (AdAge.com) -- Mikael Thygesen renounces the death of the mall. As he should: He's chief marketing officer of Indianapolis-based mall operator Simon Property Group and president of Simon Brand Ventures. In this age of social media, online transactions and virtual recreation, the mall still exists, he argues, as a place where people can engage in the physical world -- eating, relaxing, escaping and, yes, shopping.

Why Coke, Juicy Juice, Odwalla Are Taking a Walk in the Woods

By: Jennifer Rooney on February 14, 2011

NEW YORK (AdAge.com) -- To help them connect with consumers at the local level and at the same time align with environmental causes, brands such as Coca-Cola, North Face and Odwalla are hooking up with cash-strapped state parks, sponsoring playgrounds, reforestation efforts and maps.