1-10 of 92 entries were found for “Jennifer Rooney”

Refine Search:
Searching within:

Top Execs Answer Auto Marketing's Biggest Questions

By: Jennifer Rooney on April 05, 2010

NEW YORK (AdAge.com) -- In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.

CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...

Defending Big-Screen TVs and a Local Focus

By: Jennifer Rooney on June 23, 2008

Consider him an anomaly: Paul Guyardo has been chief marketing officer of the same company, DirecTV, for almost three years. In a recent interview, Mr. Guyardo, whose experience includes CMO posts at HSN and Kmart, discussed how he's managed to stick around, how he views the competition and DirecTV's advantage, and why he isn't threatened by mobile content platforms -- yet.

Budgets, Innovation Squarely in CMOs' Sights in 2011

By: Jennifer Rooney on January 10, 2011

NEW YORK (AdAge.com) -- In 2011, CMOs will continue to push their organizations to experiment and innovate -- but they'll do it with a sharp eye on return on investment. Maximizing budget, fostering innovation and building an adaptable marketing organization top the list of priorities for chief marketing officers as they move into 2011, according to an exclusive survey from Advertising Age and Forrester's CMO Group.

Galuppo Keeps Laser Focus at Core of Global Campaign

By: Jennifer Rooney on July 27, 2009

Marketing a brand consistently and globally but still being effective at the local level and in the midst of a global recession has become a complex challenge for Western Union's Exec VP-CMO Gail Galuppo.

Timberland Names VP-Global Marketing

By: Jennifer Rooney on August 24, 2009

NEW YORK (AdAge.com) --Jim Davey, former senior VP-global marketing, planning and retail development at Nickelodeon and Viacom Consumer Products, has joined outdoor footwear, apparel and accessories marketer Timberland Co. as VP-global marketing.

Meet the Guy With 94 Million Loyalists: United's O'Toole

By: Jennifer Rooney on February 14, 2011

As senior VP-chief operating officer of United Airlines' Mileage Plus Holdings, Tom O'Toole was charged with integrating the Mileage Plus loyalty program with Continental's OnePass after the carriers merged. So he believes in the power of predictive analytics to create exceptionally targeted offers for consumers that will, in turn, lead to strong consumer engagement and the "right" kind of brand loyalty.

March of Dimes Raises Prematurity Awareness Post-Rebrand

By: Jennifer Rooney on September 27, 2010

NEW YORK (AdAge.com) -- In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.