1-10 of 92 entries were found for “Jennifer Rooney”

Refine Search:
Searching within:

CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...

The Growing Importance of Chief Commercial Officers

By: Jennifer Rooney on July 23, 2009

NEW YORK (AdAge.com) -- A new role is gaining prominence in the C-suite, as companies increasingly are hiring chief commercial officers to oversee sales, marketing and innovation. That's the finding detailed in a new white paper from executive-search firm Heidrick & Struggles.

Laid-Off Copywriter Turning Blog Into Job Site

By: Jennifer Rooney on February 18, 2009

NEW YORK (AdAge.com) -- Job seekers, take heart: Erik Proulx plans to set you up. The former senior copywriter at Arnold, Boston, is in the process of transforming his 3-month-old blog for the advertising industry's growing pool of unemployed, Please Feed the Animals, into what he hopes becomes the de facto industry job site.

Do You Have What It Takes to Dodge Layoffs?

By: Jennifer Rooney on November 18, 2009

NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."

How SunTrust Bank Worked to Build Trust Among Distrustful Consumers

By: Jennifer Rooney on August 26, 2010

NEW YORK (AdAge.com) -- Believing in a consumer-driven marketing approach, SunTrust CMO Rilla Delorier knew that to really bring the concept to life, and secure connectedness with consumers, the bank needed to aggressively leverage social media, centering efforts on its "Live Solid. Bank Solid" theme.

Remaking the Hilton Hotels Brand

By: Jennifer Rooney on October 25, 2006

NEW YORK (AdAge.com) -- In 1996, Hilton Hotels Corp. consisted of 220 hotels. A decade later, it encompasses nine different brands operating 3,000 hotels in 65 countries -- a massive expansion that has also witnessed a revolution in the company's marketing strategies refocused on the guest experience rather than the physical plant. Marketing chief Jeffrey Diskin discusses project with Advertsing Age in this "CMO Connections" video special.