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Travelzoo Sticks to What Works as Recession Alters Flight Plans

By: Jennifer Rooney on September 23, 2009

NEW YORK (AdAge.com) -- Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.

Joel Ewanick Named VP-Marketing at Nissan North America

By: Jennifer Rooney on March 18, 2010

NEW YORK (AdAge.com) -- Joel Ewanick, one of the most high-profile marketers at red-hot Hyundai, is jumping ship to Nissan North America, where he joins as VP-marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, appointed in February to president, Nissan Brazil.

Realizing Real Estate Dreams Amid Recession

By: Jennifer Rooney on March 09, 2009

The two things consumers aren't buying right now? Houses and cars. But Coldwell Banker's Michael Fischer has had to lead marketing efforts for both. And he's unfazed