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1-10 of 92 entries were found for “Jennifer Rooney”

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My Pillow Pets

By: Jennifer Rooney on November 15, 2010

...the My Pillow Pets story. The longer version is that in 2003, Jennifer Telfer, a California mom of a then-7-year-old, decided it...

Joel Ewanick Named VP-Marketing at Nissan North America

By: Jennifer Rooney on March 18, 2010

NEW YORK (AdAge.com) -- Joel Ewanick, one of the most high-profile marketers at red-hot Hyundai, is jumping ship to Nissan North America, where he joins as VP-marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, appointed in February to president, Nissan Brazil.

Meet the Guy With 94 Million Loyalists: United's O'Toole

By: Jennifer Rooney on February 14, 2011

As senior VP-chief operating officer of United Airlines' Mileage Plus Holdings, Tom O'Toole was charged with integrating the Mileage Plus loyalty program with Continental's OnePass after the carriers merged. So he believes in the power of predictive analytics to create exceptionally targeted offers for consumers that will, in turn, lead to strong consumer engagement and the "right" kind of brand loyalty.