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CMOs Stuck Around Even Longer in '08

By: Jennifer Rooney on January 26, 2009

NEW YORK (AdAge.com) -- For the second consecutive year, the average time in the job for U.S. chief marketing officers has risen, this year hitting 28.4 months, according to executive-search firm Spencer Stuart

Building Macy's New National Brand Image

By: Jennifer Rooney on September 24, 2006

NEW YORK (AdAge.com) -- In August of last year, Anne McDonald, former CMO of the global consumer group at Citibank, was hired away to be the president and CMO of Macy's corporate marketing division. As such, she walked onto center stage in what is believed to be the largest single reorganization of a department store chain in U.S. history. In this video interview, the fourth of Ad Age's CMO Connections series, Ms. McDonald provides an update on her ongoing nationalization of Macy's marketing programs.

Ad World Layoffs Inspire Documentary

By: Jennifer Rooney on August 07, 2009

NEW YORK (AdAge.com) -- Seems that the drama and magnitude of ad-industry layoffs -- and stories of individual reinvention -- are the stuff of movies.

Why TV, and Why Now, for Vistaprint

By: Jennifer Rooney on July 22, 2010

NEW YORK (AdAge.com) -- Online printer and direct marketer Vistaprint recently tried TV for the first time, and CMO Trynka Shineman explains why.

Subway Keeps It Real to Win the Fast-Food Race

By: Jennifer Rooney on November 01, 2010

NEW YORK (AdAge.com) -- Tony Pace, Subway Franchisee Advertising Fund Trust senior VP-chief marketing officer shared some of his views on CMO tenure and agency compensation with Ad Age and explained the success behind $5 Footlongs, why endorser Jared Fogle is running in the New York Marathon, and what's keeping him up at night.