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Travelzoo Sticks to What Works as Recession Alters Flight Plans

By: Jennifer Rooney on September 23, 2009

NEW YORK (AdAge.com) -- Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.

Galuppo Keeps Laser Focus at Core of Global Campaign

By: Jennifer Rooney on July 27, 2009

Marketing a brand consistently and globally but still being effective at the local level and in the midst of a global recession has become a complex challenge for Western Union's Exec VP-CMO Gail Galuppo.

Meet the Guy With 94 Million Loyalists: United's O'Toole

By: Jennifer Rooney on February 14, 2011

As senior VP-chief operating officer of United Airlines' Mileage Plus Holdings, Tom O'Toole was charged with integrating the Mileage Plus loyalty program with Continental's OnePass after the carriers merged. So he believes in the power of predictive analytics to create exceptionally targeted offers for consumers that will, in turn, lead to strong consumer engagement and the "right" kind of brand loyalty.

Pontiac Seeks Its New Brand Mojo

By: Jennifer Rooney on August 16, 2006

NEW YORK (AdAge.com) -- Mark-Hans Richer makes no bones about the size or complexity of the problem he faces as Pontiac's marketing director. His brand, he admits, has lost its mojo and needs to find a new identity and emotional connection with car-buying consumers. See the seven-minute video interview.

Top Execs Answer Auto Marketing's Biggest Questions

By: Jennifer Rooney on April 05, 2010

NEW YORK (AdAge.com) -- In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.