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Travelzoo Sticks to What Works as Recession Alters Flight Plans

By: Jennifer Rooney on September 23, 2009

NEW YORK (AdAge.com) -- Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.

Small-Agency Execs Have Big Ideas for Midsize Companies

By: Jennifer Rooney on July 12, 2010

NEW YORK (AdAge.com) -- The tectonic shifts taking place in marketing and advertising whereby brands can now live or die by 140-character tweets are enough to humble even the largest multinational corporations. But what of the smaller marketers, those businesses in smaller markets with smaller budgets? Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns for their thoughts.

Ad World Layoffs Inspire Documentary

By: Jennifer Rooney on August 07, 2009

NEW YORK (AdAge.com) -- Seems that the drama and magnitude of ad-industry layoffs -- and stories of individual reinvention -- are the stuff of movies.

The Global CMO Interview: Philip McAveety, Starwood Hotels & Resorts

By: Jennifer Rooney on June 14, 2010

NEW YORK (AdAge.com) -- The hospitality industry has taken a beating in the recession, reportedly one of its deepest slumps in decades. And while we're starting to see some blood returning to the economy, wary senior marketers are proceeding with a conscientious focus on the tenets of good marketing. Such is the case with Philip McAveety, chief brand officer-exec VP of Starwood Hotels & Resorts Worldwide, who oversees all aspects of marketing and brand strategy globally for the company's nine brands.

CMOs Still Say They Can Grow Post-Recession

By: Jennifer Rooney on May 04, 2009

NEW YORK (AdAge.com) -- In these tough economic times, chief marketing officers are keeping their heads down, focused on meeting the short-term demands of the job. But are they kidding themselves by thinking that when the recession subsides, they'll be able to jump right back in the game after having shelved long-term plans?

Budgets, Innovation Squarely in CMOs' Sights in 2011

By: Jennifer Rooney on January 10, 2011

NEW YORK (AdAge.com) -- In 2011, CMOs will continue to push their organizations to experiment and innovate -- but they'll do it with a sharp eye on return on investment. Maximizing budget, fostering innovation and building an adaptable marketing organization top the list of priorities for chief marketing officers as they move into 2011, according to an exclusive survey from Advertising Age and Forrester's CMO Group.

CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...

Lee Jeans' Cahill Keeps the Conversation Going

By: Jennifer Rooney on May 12, 2008

NEW YORK (AdAge.com) -- From day one, Liz Cahill made it her goal to "bring back Lee," the iconic brand that had lost a bit of its "power," she said, amid a sea of sub-brands. The task sounds daunting, but Ms. Cahill is enthusiastic about the opportunities she sees ahead for Lee, particularly those created by new-media platforms.