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CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...

Former Chrysler CMO Deborah Wahl Meyer Finds New Home at Pulte

By: Jennifer Rooney on September 10, 2009

NEW YORK (AdAge.com) -- Deborah Wahl Meyer, former VP-chief marketing officer of Chrysler, has joined Bloomfield Hills, Mich.-based home-building company Pulte Homes as senior VP-CMO, a newly created position.

Joel Ewanick Named VP-Marketing at Nissan North America

By: Jennifer Rooney on March 18, 2010

NEW YORK (AdAge.com) -- Joel Ewanick, one of the most high-profile marketers at red-hot Hyundai, is jumping ship to Nissan North America, where he joins as VP-marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, appointed in February to president, Nissan Brazil.

Robert Turtledove Named CMO of H&R Block

By: Jennifer Rooney on August 13, 2009

NEW YORK (AdAge.com) -- Robert Turtledove, former chief marketing officer of executive job-search site TheLadders.com, has joined tax-service provider H&R Block as senior VP-chief marketing officer. Charged with driving increased consumer consideration of the H&R Block brand, he will oversee the Kansas City, Mo.-based company's marketing and communications programs.

March of Dimes Raises Prematurity Awareness Post-Rebrand

By: Jennifer Rooney on September 27, 2010

NEW YORK (AdAge.com) -- In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.

For CMOs of the Future, Agility Is Key to Success

By: Jennifer Rooney on June 21, 2010

NEW YORK (AdAge.com) -- Once, chief marketing officers built brands. Now, their primary duty is communicating what the brand means for the financial well-being of the firm -- and they are going to need to be increasingly skilled at that going forward.

Top Execs Answer Auto Marketing's Biggest Questions

By: Jennifer Rooney on April 05, 2010

NEW YORK (AdAge.com) -- In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.

Big Ass Fans Keeps Its Cool as It Moves Into Consumer Market

By: Jennifer Rooney on December 13, 2010

He used to market Puffs Plus. Now he's marketing Big Ass Fans. Such is the adaptability of Al Barlow, chief marketing officer of the Lexington, Ky.-based industrial-size, 100% U.S.-made ceiling-fan manufacturer. And if overseeing marketing for a company with such a provocative moniker didn't make his life interesting enough, he's now overseeing the company's new push to sell to consumers.