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Cotton Defends Relevance With Legacy, Innovation

By: Jennifer Rooney on October 05, 2009

NEW YORK (AdAge.com) -- Ric Hendee is passionate about cotton, right down to his shirtsleeves. And he's harnessing a mix of traditional and digital tools to champion the natural fiber. In an interview with Ad Age, Mr. Hendee detailed Cotton Inc.'s online-marketing strategy, its efforts to reach 18- to 34-year-old women and why it could have synthetic-fiber-makers sweating.

CMOs More Optimistic About Economy, Plan to Hire More

By: Jennifer Rooney on February 15, 2011

NEW YORK (AdAge.com) -- Things are looking up for CMOs -- or so they say in results of a survey from Duke University's Fuqua School of Business and the American Marketing Association.

'Imperfect' FreshDirect Gets Close to Consumers

By: Jennifer Rooney on January 04, 2010

NEW YORK (AdAge.com) -- In the last few years, CEO Rick Braddock has made FreshDirect a company known as much for its customer service as its 2-inch-thick steaks. And that focus appears to be paying dividends amid recessionary constraints.

Subway Keeps It Real to Win the Fast-Food Race

By: Jennifer Rooney on November 01, 2010

NEW YORK (AdAge.com) -- Tony Pace, Subway Franchisee Advertising Fund Trust senior VP-chief marketing officer shared some of his views on CMO tenure and agency compensation with Ad Age and explained the success behind $5 Footlongs, why endorser Jared Fogle is running in the New York Marathon, and what's keeping him up at night.

How SunTrust Bank Worked to Build Trust Among Distrustful Consumers

By: Jennifer Rooney on August 26, 2010

NEW YORK (AdAge.com) -- Believing in a consumer-driven marketing approach, SunTrust CMO Rilla Delorier knew that to really bring the concept to life, and secure connectedness with consumers, the bank needed to aggressively leverage social media, centering efforts on its "Live Solid. Bank Solid" theme.