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Robert Turtledove Named CMO of H&R Block

By: Jennifer Rooney on August 13, 2009

NEW YORK (AdAge.com) -- Robert Turtledove, former chief marketing officer of executive job-search site TheLadders.com, has joined tax-service provider H&R Block as senior VP-chief marketing officer. Charged with driving increased consumer consideration of the H&R Block brand, he will oversee the Kansas City, Mo.-based company's marketing and communications programs.

How Florida Bounced Back From the Oil Spill

By: Jennifer Rooney on January 03, 2011

NEW YORK (AdAge.com) -- Will Seccombe arguably has had one of the more challenging marketing jobs in the past year: He's had to promote his state as a vacation destination in the wake of last spring's massive BP oil spill. But the prolific tweeter has taken that challenge in stride, applying to Florida tourism marketing a philosophy inherent in his personal embrace of social media: transparency.

Subway Keeps It Real to Win the Fast-Food Race

By: Jennifer Rooney on November 01, 2010

NEW YORK (AdAge.com) -- Tony Pace, Subway Franchisee Advertising Fund Trust senior VP-chief marketing officer shared some of his views on CMO tenure and agency compensation with Ad Age and explained the success behind $5 Footlongs, why endorser Jared Fogle is running in the New York Marathon, and what's keeping him up at night.

GE's Dan Henson Redefines CMO Role

By: Jennifer Rooney on May 21, 2007

...a GE reorganization led to Mr. Henson's being named CMO. Jennifer Rooney spoke with him about his qualifications and how he's redefining his...

Building Macy's New National Brand Image

By: Jennifer Rooney on September 24, 2006

NEW YORK (AdAge.com) -- In August of last year, Anne McDonald, former CMO of the global consumer group at Citibank, was hired away to be the president and CMO of Macy's corporate marketing division. As such, she walked onto center stage in what is believed to be the largest single reorganization of a department store chain in U.S. history. In this video interview, the fourth of Ad Age's CMO Connections series, Ms. McDonald provides an update on her ongoing nationalization of Macy's marketing programs.

CMOs More Optimistic About Economy, Plan to Hire More

By: Jennifer Rooney on February 15, 2011

NEW YORK (AdAge.com) -- Things are looking up for CMOs -- or so they say in results of a survey from Duke University's Fuqua School of Business and the American Marketing Association.

Small-Agency Execs Have Big Ideas for Midsize Companies

By: Jennifer Rooney on July 12, 2010

NEW YORK (AdAge.com) -- The tectonic shifts taking place in marketing and advertising whereby brands can now live or die by 140-character tweets are enough to humble even the largest multinational corporations. But what of the smaller marketers, those businesses in smaller markets with smaller budgets? Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns for their thoughts.