1-10 of 92 entries were found for “Jennifer Rooney”

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My Pillow Pets

By: Jennifer Rooney on November 15, 2010

...the My Pillow Pets story. The longer version is that in 2003, Jennifer Telfer, a California mom of a then-7-year-old, decided it...

Lee Jeans' Cahill Keeps the Conversation Going

By: Jennifer Rooney on May 12, 2008

NEW YORK (AdAge.com) -- From day one, Liz Cahill made it her goal to "bring back Lee," the iconic brand that had lost a bit of its "power," she said, amid a sea of sub-brands. The task sounds daunting, but Ms. Cahill is enthusiastic about the opportunities she sees ahead for Lee, particularly those created by new-media platforms.

British Airways Courts Smaller Companies to Build Business

By: Jennifer Rooney on November 15, 2010

NEW YORK (AdAge.com) -- Early last year, British Airways took a look at the depressing economic environment -- and the severe slowdown in business travel -- and decided it had to try a different tack to boost revenue. Anne Tedesco, VP-marketing, North America, sat down with Ad Age to explain the strategy and how it turned out.

More CMOs Seeking to Go Private

By: Jennifer Rooney on June 04, 2007

NEW YORK (AdAge.com) -- Attention, embattled chief marketing officers: Looking for a safer haven? You might find one at private-equity companies. At a time when the economic demands of large public companies keep CMO fates linked closely to quarterly earnings reports, privately backed organizations might just offer smoother sailing -- at least in the short term. Though fast-paced and demanding, such environments often can be more amenable to giving CMOs a little more time to prove results.

How to Target the World's 'Alpha Consumers': Women

By: Jennifer Rooney on June 17, 2009

NEW YORK (AdAge.com) -- Women are arguably the world's most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan, CEO of Female Factor and author of "Why She Buys" sat down with Ad Age recently to discuss the still-untapped marketing opportunity in targeting "the alpha consumers of planet Earth," as she calls them: women.

Revamped Democratic Logo Aims to Be More Social, Inclusive

By: Jennifer Rooney on September 20, 2010

The Democratic National Committee's new logo is more akin to a Facebook or Twitter app logo, with nary a red-white-blue flag motif in sight. With its dark-blue-encircled, lighter-blue capital D, it would fit nicely alongside the lowercase F and T now so familiar among social-media users.

Galuppo Keeps Laser Focus at Core of Global Campaign

By: Jennifer Rooney on July 27, 2009

Marketing a brand consistently and globally but still being effective at the local level and in the midst of a global recession has become a complex challenge for Western Union's Exec VP-CMO Gail Galuppo.