1-10 of 92 entries were found for “Jennifer Rooney”

Refine Search:
Searching within:

Top Execs Answer Auto Marketing's Biggest Questions

By: Jennifer Rooney on April 05, 2010

NEW YORK (AdAge.com) -- In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.

Building Macy's New National Brand Image

By: Jennifer Rooney on September 24, 2006

NEW YORK (AdAge.com) -- In August of last year, Anne McDonald, former CMO of the global consumer group at Citibank, was hired away to be the president and CMO of Macy's corporate marketing division. As such, she walked onto center stage in what is believed to be the largest single reorganization of a department store chain in U.S. history. In this video interview, the fourth of Ad Age's CMO Connections series, Ms. McDonald provides an update on her ongoing nationalization of Macy's marketing programs.

Defending Big-Screen TVs and a Local Focus

By: Jennifer Rooney on June 23, 2008

Consider him an anomaly: Paul Guyardo has been chief marketing officer of the same company, DirecTV, for almost three years. In a recent interview, Mr. Guyardo, whose experience includes CMO posts at HSN and Kmart, discussed how he's managed to stick around, how he views the competition and DirecTV's advantage, and why he isn't threatened by mobile content platforms -- yet.

How to Target the World's 'Alpha Consumers': Women

By: Jennifer Rooney on June 17, 2009

NEW YORK (AdAge.com) -- Women are arguably the world's most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan, CEO of Female Factor and author of "Why She Buys" sat down with Ad Age recently to discuss the still-untapped marketing opportunity in targeting "the alpha consumers of planet Earth," as she calls them: women.

Robert Turtledove Named CMO of H&R Block

By: Jennifer Rooney on August 13, 2009

NEW YORK (AdAge.com) -- Robert Turtledove, former chief marketing officer of executive job-search site TheLadders.com, has joined tax-service provider H&R Block as senior VP-chief marketing officer. Charged with driving increased consumer consideration of the H&R Block brand, he will oversee the Kansas City, Mo.-based company's marketing and communications programs.

Revamped Democratic Logo Aims to Be More Social, Inclusive

By: Jennifer Rooney on September 20, 2010

The Democratic National Committee's new logo is more akin to a Facebook or Twitter app logo, with nary a red-white-blue flag motif in sight. With its dark-blue-encircled, lighter-blue capital D, it would fit nicely alongside the lowercase F and T now so familiar among social-media users.

Remaking the Hilton Hotels Brand

By: Jennifer Rooney on October 25, 2006

NEW YORK (AdAge.com) -- In 1996, Hilton Hotels Corp. consisted of 220 hotels. A decade later, it encompasses nine different brands operating 3,000 hotels in 65 countries -- a massive expansion that has also witnessed a revolution in the company's marketing strategies refocused on the guest experience rather than the physical plant. Marketing chief Jeffrey Diskin discusses project with Advertsing Age in this "CMO Connections" video special.