By: Jennifer Rooney on January 10, 2011
NEW YORK (AdAge.com) -- In 2011, CMOs will continue to push their organizations to experiment and innovate -- but they'll do it with a sharp eye on return on investment. Maximizing budget, fostering innovation and building an adaptable marketing organization top the list of priorities for chief marketing officers as they move into 2011, according to an exclusive survey from Advertising Age and Forrester's CMO Group.
By: Jennifer Rooney on September 27, 2010
NEW YORK (AdAge.com) -- In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.
By: Jennifer Rooney on April 05, 2010
NEW YORK (AdAge.com) -- In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.
By: Jennifer Rooney on January 26, 2009
NEW YORK (AdAge.com) -- For the second consecutive year, the average time in the job for U.S. chief marketing officers has risen, this year hitting 28.4 months, according to executive-search firm Spencer Stuart
By: Jennifer Rooney on October 07, 2010
NEW YORK (AdAge.com) -- For the launch of the Outlander Sport, Mitsubishi Motors North America is hosting what it claims is the first online test drive. VP-Marketing Gregory Adams talked with Ad Age about why that was the best route for the automaker's brand.
By: Jennifer Rooney on December 17, 2007
...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...