1-10 of 92 entries were found for “Jennifer Rooney”

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Why Mitsubishi Is Taking an Online Test Drive for a Spin

By: Jennifer Rooney on October 07, 2010

NEW YORK (AdAge.com) -- For the launch of the Outlander Sport, Mitsubishi Motors North America is hosting what it claims is the first online test drive. VP-Marketing Gregory Adams talked with Ad Age about why that was the best route for the automaker's brand.

Why Coke, Juicy Juice, Odwalla Are Taking a Walk in the Woods

By: Jennifer Rooney on February 14, 2011

NEW YORK (AdAge.com) -- To help them connect with consumers at the local level and at the same time align with environmental causes, brands such as Coca-Cola, North Face and Odwalla are hooking up with cash-strapped state parks, sponsoring playgrounds, reforestation efforts and maps.

British Airways Courts Smaller Companies to Build Business

By: Jennifer Rooney on November 15, 2010

NEW YORK (AdAge.com) -- Early last year, British Airways took a look at the depressing economic environment -- and the severe slowdown in business travel -- and decided it had to try a different tack to boost revenue. Anne Tedesco, VP-marketing, North America, sat down with Ad Age to explain the strategy and how it turned out.

Joel Ewanick Named VP-Marketing at Nissan North America

By: Jennifer Rooney on March 18, 2010

NEW YORK (AdAge.com) -- Joel Ewanick, one of the most high-profile marketers at red-hot Hyundai, is jumping ship to Nissan North America, where he joins as VP-marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, appointed in February to president, Nissan Brazil.