By: Jennifer Rooney on June 04, 2007
NEW YORK (AdAge.com) -- Attention, embattled chief marketing officers: Looking for a safer haven? You might find one at private-equity companies. At a time when the economic demands of large public companies keep CMO fates linked closely to quarterly earnings reports, privately backed organizations might just offer smoother sailing -- at least in the short term. Though fast-paced and demanding, such environments often can be more amenable to giving CMOs a little more time to prove results.