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Defending Big-Screen TVs and a Local Focus

By: Jennifer Rooney on June 23, 2008

Consider him an anomaly: Paul Guyardo has been chief marketing officer of the same company, DirecTV, for almost three years. In a recent interview, Mr. Guyardo, whose experience includes CMO posts at HSN and Kmart, discussed how he's managed to stick around, how he views the competition and DirecTV's advantage, and why he isn't threatened by mobile content platforms -- yet.

Why Coke, Juicy Juice, Odwalla Are Taking a Walk in the Woods

By: Jennifer Rooney on February 14, 2011

NEW YORK (AdAge.com) -- To help them connect with consumers at the local level and at the same time align with environmental causes, brands such as Coca-Cola, North Face and Odwalla are hooking up with cash-strapped state parks, sponsoring playgrounds, reforestation efforts and maps.

Galuppo Keeps Laser Focus at Core of Global Campaign

By: Jennifer Rooney on July 27, 2009

Marketing a brand consistently and globally but still being effective at the local level and in the midst of a global recession has become a complex challenge for Western Union's Exec VP-CMO Gail Galuppo.

Best Places to Work in Marketing & Media 2010

By: Jennifer Rooney on September 20, 2010

NEW YORK (AdAge.com) -- Despite or even in light of economic challenges, there are companies that are thriving in their commitments to their employees and to their work. They are workplaces that cultivate camaraderie, reward creativity and spur innovation. They're winning accounts, customers and talent eager to contribute to organizations they believe in.

For CMOs of the Future, Agility Is Key to Success

By: Jennifer Rooney on June 21, 2010

NEW YORK (AdAge.com) -- Once, chief marketing officers built brands. Now, their primary duty is communicating what the brand means for the financial well-being of the firm -- and they are going to need to be increasingly skilled at that going forward.

Small-Agency Execs Have Big Ideas for Midsize Companies

By: Jennifer Rooney on July 12, 2010

NEW YORK (AdAge.com) -- The tectonic shifts taking place in marketing and advertising whereby brands can now live or die by 140-character tweets are enough to humble even the largest multinational corporations. But what of the smaller marketers, those businesses in smaller markets with smaller budgets? Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns for their thoughts.

March of Dimes Raises Prematurity Awareness Post-Rebrand

By: Jennifer Rooney on September 27, 2010

NEW YORK (AdAge.com) -- In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.