1-10 of 92 entries were found for “Jennifer Rooney”

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Edible Arrangements Relishes Rosy Outlook

By: Jennifer Rooney on April 19, 2010

NEW YORK (AdAge.com) -- Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales. Helming ad efforts is VP-Marketing Stephen Thomas, who discussed why consumer feedback is so vital and why price-cutting hasn't been necessary.

Laid-Off Copywriter Turning Blog Into Job Site

By: Jennifer Rooney on February 18, 2009

NEW YORK (AdAge.com) -- Job seekers, take heart: Erik Proulx plans to set you up. The former senior copywriter at Arnold, Boston, is in the process of transforming his 3-month-old blog for the advertising industry's growing pool of unemployed, Please Feed the Animals, into what he hopes becomes the de facto industry job site.

My Pillow Pets

By: Jennifer Rooney on November 15, 2010

...the My Pillow Pets story. The longer version is that in 2003, Jennifer Telfer, a California mom of a then-7-year-old, decided it...

Small Agency Bloggers Talk Midsize Business

By: Jennifer Rooney on July 12, 2010

Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns. We asked each of them the same five questions.

How to Create Experiences to Bring a Brand's Story to Life

By: Jennifer Rooney on August 17, 2009

NEW YORK (AdAge.com) -- Sohrab Vossoughi believes in love -- the love marketers must create when trying to connect with consumers. Mr. Vossoughi, the founder and principal of Ziba Design, in Portland, Ore., said his job is to help clients create experiences for their customers, because the "experience is what brings them back for more."

How SunTrust Bank Worked to Build Trust Among Distrustful Consumers

By: Jennifer Rooney on August 26, 2010

NEW YORK (AdAge.com) -- Believing in a consumer-driven marketing approach, SunTrust CMO Rilla Delorier knew that to really bring the concept to life, and secure connectedness with consumers, the bank needed to aggressively leverage social media, centering efforts on its "Live Solid. Bank Solid" theme.

CMO Issues That Just Won't Die

By: Jennifer Rooney on December 17, 2007

...offices have other issues on their minds along with job security. Jennifer Rooney, editor of Ad Age's CMO Strategy, takes a look at other...

Defending Big-Screen TVs and a Local Focus

By: Jennifer Rooney on June 23, 2008

Consider him an anomaly: Paul Guyardo has been chief marketing officer of the same company, DirecTV, for almost three years. In a recent interview, Mr. Guyardo, whose experience includes CMO posts at HSN and Kmart, discussed how he's managed to stick around, how he views the competition and DirecTV's advantage, and why he isn't threatened by mobile content platforms -- yet.

More CMOs Seeking to Go Private

By: Jennifer Rooney on June 04, 2007

NEW YORK (AdAge.com) -- Attention, embattled chief marketing officers: Looking for a safer haven? You might find one at private-equity companies. At a time when the economic demands of large public companies keep CMO fates linked closely to quarterly earnings reports, privately backed organizations might just offer smoother sailing -- at least in the short term. Though fast-paced and demanding, such environments often can be more amenable to giving CMOs a little more time to prove results.