By: Jennifer Rooney on January 26, 2009
NEW YORK (AdAge.com) -- For the second consecutive year, the average time in the job for U.S. chief marketing officers has risen, this year hitting 28.4 months, according to executive-search firm Spencer Stuart
By: Jennifer Rooney on September 24, 2006
NEW YORK (AdAge.com) -- In August of last year, Anne McDonald, former CMO of the global consumer group at Citibank, was hired away to be the president and CMO of Macy's corporate marketing division. As such, she walked onto center stage in what is believed to be the largest single reorganization of a department store chain in U.S. history. In this video interview, the fourth of Ad Age's CMO Connections series, Ms. McDonald provides an update on her ongoing nationalization of Macy's marketing programs.
By: Jennifer Rooney on April 03, 2011
A "huge disconnect" between consumer behavior and marketer behavior persists -- thanks largely to CMOs who have not empowered their interactive marketing teams to deliver the consumer experience, consistent across channels, that people expect these days.
By: Jennifer Rooney on August 07, 2009
NEW YORK (AdAge.com) -- Seems that the drama and magnitude of ad-industry layoffs -- and stories of individual reinvention -- are the stuff of movies.
By: Jennifer Rooney on July 22, 2010
NEW YORK (AdAge.com) -- Online printer and direct marketer Vistaprint recently tried TV for the first time, and CMO Trynka Shineman explains why.
By: Jennifer Rooney on March 27, 2011
Tasti D-Lite CMO Bill Zinke explains a new campaign, the Tasti Healthy Habit Search, and how important social media has become as a way to build customer relationships and brand loyalty.
By: Jennifer Rooney on November 01, 2010
NEW YORK (AdAge.com) -- Tony Pace, Subway Franchisee Advertising Fund Trust senior VP-chief marketing officer shared some of his views on CMO tenure and agency compensation with Ad Age and explained the success behind $5 Footlongs, why endorser Jared Fogle is running in the New York Marathon, and what's keeping him up at night.