By: Jennifer Rooney on November 15, 2010
...the My Pillow Pets story. The longer version is that in 2003, Jennifer Telfer, a California mom of a then-7-year-old, decided it...
By: Jennifer Rooney on March 18, 2010
NEW YORK (AdAge.com) -- Joel Ewanick, one of the most high-profile marketers at red-hot Hyundai, is jumping ship to Nissan North America, where he joins as VP-marketing, Nissan Division, effective March 22. He succeeds Christian Meunier, appointed in February to president, Nissan Brazil.
By: Jennifer Rooney on February 14, 2011
As senior VP-chief operating officer of United Airlines' Mileage Plus Holdings, Tom O'Toole was charged with integrating the Mileage Plus loyalty program with Continental's OnePass after the carriers merged. So he believes in the power of predictive analytics to create exceptionally targeted offers for consumers that will, in turn, lead to strong consumer engagement and the "right" kind of brand loyalty.
By: Jennifer Rooney on April 21, 2011
At the New York Auto Show, Dan Creed explained to Ad Age what BMW is looking for in a creative agency for its estimated $160 million account; why the Super Bowl this year delivered; and what his first car was (hint: It wasn't the Ultimate Driving Machine. And it's not what he drives now).
By: Jennifer Rooney on May 31, 2010
...digital." Ad Age Executive Editor Abbey Klaassen and CMO Strategy Editor Jennifer Rooney were on hand to moderate the discussion, which also explored social-media...