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John McDermott
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Results 1-10 of 127 for John McDermott (0.11 seconds)

Digital

How Mobile Game Candy Crush Saga Became a TV Advertiser

By: John McDermott

Published: May 07, 2013

King becomes first mobile-game developer to run a solo TV effort in U.S. to promote a game.

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Digital

Facebook Looks to Bring Ads to Your Phone's 'Home' Screen

By: John McDermott

Published: April 06, 2013

Social giant plans campaign to win people over to new Home software -- but how much Facebook is too much?

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Special Report: Digital A-List 2013

Apple Maps Flap Caps Google Apps' Domination

By: John McDermott

Published: February 24, 2013

The software company has shown it's the best at creating utility apps regardless of device or platform

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Digital

Watch 13 Awesome Classic 'SNL' Clips Moving to Yahoo

By: John McDermott

Published: April 25, 2013

...Andy Samberg perform the now classic holiday song, "Dick in a Box" John Belushi in "Samurai Futaba" The Chris Farley Show Wild and Crazy Guys...

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The Viral Video Chart

Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart

By: John McDermott

Published: May 17, 2013

The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.

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Digital

Muddled Marketing Saves 'the Cloud' From Backlash

By: John McDermott

Published: September 16, 2012

Cloud computing should be suffering a PR crisis of epic proportions. But it's been saved, in part, by its own hazy marketing.

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Digital

Microsoft Taps Gwen Stefani, Jessica Alba, Cam Newton and Andy Samberg For Windows Phone Blitz

By: John McDermott

Published: November 14, 2012

The ads are meant to give viewers a glimpse into each celebrity's life by way of how they navigate the Windows 8 Phone start screen.

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Digital

Te'o, Twitter and the Girl That Never Was

By: John McDermott

Published: January 18, 2013

Twitter says it will not change its terms of service in light of the Manti Te'o girlfriend hoax.

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Digital

Nielsen Starts Measuring Effectiveness of Mobile Ads

By: John McDermott

Published: March 06, 2013

Got an opinion about that ad on your smartphone? Nielsen wants to hear it.

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Digital

Twitter's Vine Video App Enacts Age Restriction Amid Criticism for Porn

By: John McDermott

Published: February 06, 2013

Users must now identify themselves as at least 17 years old when they download the app.

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How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.

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