1-10 of 202 entries were found for “John Obrecht”

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CMO Summit: Driving corporate culture

By: John Obrecht on December 10, 2010

San Jose, Calif.—In addition to their many other roles, CMOs must foster the culture of their organizations, panelists said Thursday at the CMO Council North America Summit 2010.

At the ABM Annual Conference: The b-to-b media company of the future

By: John Obrecht on April 30, 2013

Amelia Island, Fla.—The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation, according to a panel of industry executives who spoke Monday at the American Business Media Annual Conference here.