By: John Obrecht on May 01, 2010
Marketo's Jon Miller discusses why it's important for marketers to become more adept at marketing forecasting.
By: John Obrecht on May 07, 2013
Media Business: What do you see as the advantages of the SIIA merger for ABM members? Clark Pettit: Fundamentally, it's going to give us substantially more scale to continue doing what we've always done.
By: John Obrecht on May 08, 2006
Marketers that narrowly focus on return on investment to the neglect of branding are being shortsighted, media executives said last month at the Western Publications Association’s Two-Day Publishing Conference in Los Angeles.