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At the ABM Annual Conference: The b-to-b media company of the future

By: John Obrecht on April 30, 2013

Amelia Island, Fla.—The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation, according to a panel of industry executives who spoke Monday at the American Business Media Annual Conference here.

The time has come for going mobile

By: John Obrecht on July 16, 2012

The statistics I heard in late February at the Interactive Advertising Bureau's Annual Leadership Meeting seemed astonishing: Mobile accounts for 23% of media consumption time, but just 1% of marketers' spending.

Deep Tech PR: Media List Sprawl

By: John Obrecht on November 09, 2007

McBru Blog ruminates on issues raised by Wired Editor in Chief Chris Anderson's posting of the e-mail addresses of PR people who sent him unsolicited news releases over a recent 30-day period.