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At the ABM Annual Conference: The b-to-b media company of the future

By: John Obrecht on April 30, 2013

Amelia Island, Fla.—The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation, according to a panel of industry executives who spoke Monday at the American Business Media Annual Conference here.