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At the IAB annual: Going mobile a key theme

By: John Obrecht on February 28, 2011

La Quinta, Calif.—Advertisers and publishers must aggressively pursue new opportunities in the mobile space, Bob Carrigan, the new chairman of the Interactive Advertising Bureau, said Sunday in his opening remarks at the IAB Annual Leadership Meeting here.

The time has come for going mobile

By: John Obrecht on July 16, 2012

The statistics I heard in late February at the Interactive Advertising Bureau's Annual Leadership Meeting seemed astonishing: Mobile accounts for 23% of media consumption time, but just 1% of marketers' spending.