By: John Obrecht on February 28, 2011
La Quinta, Calif.—Advertisers and publishers must aggressively pursue new opportunities in the mobile space, Bob Carrigan, the new chairman of the Interactive Advertising Bureau, said Sunday in his opening remarks at the IAB Annual Leadership Meeting here.
By: John Obrecht on November 18, 2013
Marion Minor, CEO of Specialty Information Media, said it's important to assess the engagement level of employees, especially long-term ones, and retain “those people who are interested in growing themselves and growing our brands,” she said.
By: John Obrecht on March 12, 2012
Peter Naylor officially kicked off his tenure as chairman of the Interactive Advertising Bureau late last month with a call for better metrics to demonstrate the value of digital advertising.
By: John Obrecht on March 18, 2013
At last year's Interactive Advertising Bureau Annual Leadership Meeting—held in late February in Miami Beach, Fla., as the political campaign season heated up—IAB President-CEO Randall Rothenberg blasted the organization's members for their lack of involvement in public policy initiatives.