By: John Obrecht on November 08, 2007
Getting started on planning a marketing event?
By: John Obrecht on February 28, 2011
La Quinta, Calif.—Advertisers and publishers must aggressively pursue new opportunities in the mobile space, Bob Carrigan, the new chairman of the Interactive Advertising Bureau, said Sunday in his opening remarks at the IAB Annual Leadership Meeting here.
By: John Obrecht on June 02, 2011
Chicago—Marketers need to move beyond the traditional “four Ps” (product, price, place and promotion) to a higher one—purpose, veteran advertising agency executive Roy Spence said Wednesday in his “scene-setting remarks” at the BMA annual conference here.
By: John Obrecht on August 10, 2007
The McBru Blog sees the potential for tech marketing up in the air--literally--after being taken with a sky-written advertisement for an ice-cream shop.
By: John Obrecht on June 25, 2010
Marketo's Katie Byrnes has some complimentary things to say about 'BtoB's' recent Leading Edge virtual trade show.