By: Jon VanZile on February 14, 2011
Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that's needed. To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to specific companies. This allows marketers to recognize the company, department and even customer status of a website visitor in real time.
By: Jon VanZile on August 06, 2012
As the mobile Internet continues to grow exponentially, marketers are confronted with an important technical question: Should you use responsive Web design or multiple URLs to reflect your Internet presence?
By: Jon VanZile on February 04, 2013
Personalizing email messages in direct marketing campaigns is easy: You just put a name (“Dear Joe”) at the top.
By: Jon VanZile on June 24, 2013
Just as marketing personalization seems poised for serious expansion, the explosive growth of mobile browsing platforms is making things trickier.