By: Jon VanZile on June 11, 2012
Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b-to-b marketing campaign: “You can have a 30-minute video; just say everything you want in the first two minutes.” Nick Davis took that advice to heart when his software company teamed up with video-marketing expert Bob Leonard of acSellerant to produce a sales video.
By: Jon VanZile on September 04, 2013
Social media traffic comes in all forms, so it's no surprise that not all social traffic is equal.
By: Jon VanZile on July 10, 2013
Last month, the popular photo-sharing service Instagram, owned by Facebook Inc., sent a shiver through the social media world when it added short-form video to its service. The move put Instagram's 15-second video clips in direct competition with the other short-form video service, Twitter Inc.'s 6-second Vine program.
By: Jon VanZile on November 07, 2011
Given the choice, would you rather sell a product or your company's total solutions?
By: Jon VanZile on May 15, 2013
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms.