By: Jon VanZile on July 27, 2011
When Michael Damphousse had a big announcement to make, he knew he wanted a little rocket fuel to push his message.
By: Jon VanZile on October 02, 2013
Twitter's $250 million purchase of ad-inventory monitoring software company MoPub Inc.
By: Jon VanZile on December 05, 2012
There's a good reason marketing consultant David Meerman Scott calls e-books the “stylish younger sister to the nerdy white paper.” According to Scott, author of the best-selling “The New Rules of Marketing and PR” (John Wiley & Sons, 2007), e-books can be more graphically interesting, more fun and conversational—that is, with greater viral potential via social channels— than traditional white papers.