1-10 of 83 entries were found for “Jon VanZile”

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Scoring email leads

By: Jon VanZile on January 09, 2012

After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system.

Communicating ROI

By: Jon VanZile on September 13, 2010

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.

Facebook: The latest b-to-b frontier?

By: Jon VanZile on October 11, 2010

Michele Wickum’s company doesn’t seem like a natural fit for Facebook marketing at first —Wickum is the marketing director at SteelMaster Buildings, which produces corrugated steel buildings and roofing.