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1-10 of 83 entries were found for “Jon VanZile”

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Progressive profiling for quality leads

By: Jon VanZile on February 19, 2013

While collecting prospect data is essential for marketing, marketers need to be wary of overwhelming prospects with requests for information during the lead-generation process.

LinkedIn jumps into sponsored content

By: Jon VanZile on August 07, 2013

LinkedIn's July announcement that it will now allow the publishing of “sponsored content”—a new ad unit enabling companies to share such business content as presentations, videos and company news—is good news for b-to-b marketers and LinkedIn, according to marketing experts.