1-10 of 83 entries were found for “Jon VanZile”

Refine Search:
Searching within:

How the Facebook redesign will affect marketers

By: Jon VanZile on March 20, 2013

On March 7, Facebook announced it is redesigning its News Feed, and since the announcement marketers and social media experts have been lighting up the Internet with speculation about what the changes will mean.

Google ups the ante with new social analytics features

By: Jon VanZile on April 11, 2012

When Avinash Kaushik, Google Inc.'s digital marketing evangelist, announced his company's new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.

Facebook: The latest b-to-b frontier?

By: Jon VanZile on October 11, 2010

Michele Wickum’s company doesn’t seem like a natural fit for Facebook marketing at first —Wickum is the marketing director at SteelMaster Buildings, which produces corrugated steel buildings and roofing.

LinkedIn jumps into sponsored content

By: Jon VanZile on August 07, 2013

LinkedIn's July announcement that it will now allow the publishing of “sponsored content”—a new ad unit enabling companies to share such business content as presentations, videos and company news—is good news for b-to-b marketers and LinkedIn, according to marketing experts.

Scoring email leads

By: Jon VanZile on January 09, 2012

After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system.