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Can Groupon 'daily deals' ever work in b-to-b?

By: Jon VanZile on September 12, 2011

Last spring, the Chicago-based consulting firm Ajilitee made headlines throughout the marketing world with a novel direct-marketing strategy: using Groupon's popular platform to offer $25,000 worth of consulting services for only $12,500.

Webinars: Are they worth it?

By: Jon VanZile on July 19, 2010

Howard Sewell runs a marketing company—Spear Marketing Group, in Walnut Creek, Calif.—that helps b-to-b companies increase webinar registration.

Small-business social: Start small, stay focused

By: Jon VanZile on February 01, 2012

Social marketing for large b-to-b companies is a no-brainer nowadays, especially if that kind of company has the kind of resources it takes to hire dedicated social marketers and the infrastructure to manage dozens of blogs, posts and tweets all at once.