By: Jon VanZile on June 10, 2013
Title: Marketing manager-global interactive marketing Company: Aon Years in current job: 2 If Venetta Linas Paris could ask for one thing in terms of digital marketing, it would be a “constantly evolving yet singular dashboard.” Here's why: Marketing is changing in fundamental ways, and with a far-flung marketing operation that includes thousands of employees around the world, it is a constant challenge for Paris and her team to stay abreast of the tens of thousands of daily interactions between Aon and its customers and prospects.
By: Jon VanZile on June 11, 2012
Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b-to-b marketing campaign: “You can have a 30-minute video; just say everything you want in the first two minutes.” Nick Davis took that advice to heart when his software company teamed up with video-marketing expert Bob Leonard of acSellerant to produce a sales video.
By: Jon VanZile on February 14, 2011
Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that's needed. To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to specific companies. This allows marketers to recognize the company, department and even customer status of a website visitor in real time.
By: Jon VanZile on July 10, 2013
Last month, the popular photo-sharing service Instagram, owned by Facebook Inc., sent a shiver through the social media world when it added short-form video to its service. The move put Instagram's 15-second video clips in direct competition with the other short-form video service, Twitter Inc.'s 6-second Vine program.