By: Jon VanZile on December 05, 2012
There's a good reason marketing consultant David Meerman Scott calls e-books the “stylish younger sister to the nerdy white paper.” According to Scott, author of the best-selling “The New Rules of Marketing and PR” (John Wiley & Sons, 2007), e-books can be more graphically interesting, more fun and conversational—that is, with greater viral potential via social channels— than traditional white papers.
By: Jon VanZile on July 10, 2013
Last month, the popular photo-sharing service Instagram, owned by Facebook Inc., sent a shiver through the social media world when it added short-form video to its service. The move put Instagram's 15-second video clips in direct competition with the other short-form video service, Twitter Inc.'s 6-second Vine program.
By: Jon VanZile on September 12, 2011
Last spring, the Chicago-based consulting firm Ajilitee made headlines throughout the marketing world with a novel direct-marketing strategy: using Groupon's popular platform to offer $25,000 worth of consulting services for only $12,500.