1-10 of 83 entries were found for “Jon VanZile”

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Judging marketing metrics

By: Jon VanZile on December 07, 2009

When it comes to an effective marketing activity, Heidi Melin, CMO of Pleasanton, Calif.-based Polycom, a provider of communications technology to businesses, said appearances can be deceiving.

Communicating ROI

By: Jon VanZile on September 13, 2010

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.

Measuring your ROI

By: Jon VanZile on June 21, 2010

As far as Ron Helgeson, VP-corporate communications at Sopheon in Minneapolis, sees it, marketing has one main question to answer: “What’s the point?” In other words, why are you spending money and why are you spending it in any particular way?

Venetta Linas Paris

By: Jon VanZile on June 10, 2013

Title: Marketing manager-global interactive marketing Company: Aon Years in current job: 2 If Venetta Linas Paris could ask for one thing in terms of digital marketing, it would be a “constantly evolving yet singular dashboard.” Here's why: Marketing is changing in fundamental ways, and with a far-flung marketing operation that includes thousands of employees around the world, it is a constant challenge for Paris and her team to stay abreast of the tens of thousands of daily interactions between Aon and its customers and prospects.

When enough is enough

By: Jon VanZile on January 04, 2010

When it comes to marketing to its existing customer database, Cisco Systems follows a pretty simple rule: Give 'em what they want, no more and no less.