1-10 of 83 entries were found for “Jon VanZile”

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Webinars: Are they worth it?

By: Jon VanZile on July 19, 2010

Howard Sewell runs a marketing company—Spear Marketing Group, in Walnut Creek, Calif.—that helps b-to-b companies increase webinar registration.

The dream metrics

By: Jon VanZile on March 19, 2012

It's the holy grail of b-to-b marketing campaigns: a metrics and analytics platform that can measure total response to a marketing campaign across multiple channels—combining response from mobile, desktop, clicks, emails and even print into one data stream, then serving it up in a rapid, usable, way.

Don't use 'stupid' metrics

By: Jon VanZile on July 09, 2012

Google's Avinash Kaushik, digital marketing evangelist, makes a point to tell b-to-b marketers not to be “stupid” when it comes to measuring their online marketing.

Going mobile

By: Jon VanZile on December 05, 2011

Mobile devices and mobile marketing are surging; but, when it comes to b-to-b marketing, no one seems exactly sure where that's heading.