By: Jon VanZile on July 18, 2011
Frank Bocchino, VP-marketing at OpenClose Mortgage Software, believes in three words when it comes to creating lasting social media relationships with customers: consistency, frequency and variety. According to Bocchino, marketing relationships are like any other relationship.
By: Jon VanZile on July 27, 2011
When Michael Damphousse had a big announcement to make, he knew he wanted a little rocket fuel to push his message.
By: Jon VanZile on June 11, 2012
Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b-to-b marketing campaign: “You can have a 30-minute video; just say everything you want in the first two minutes.” Nick Davis took that advice to heart when his software company teamed up with video-marketing expert Bob Leonard of acSellerant to produce a sales video.