1-10 of 83 entries were found for “Jon VanZile”

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Going mobile

By: Jon VanZile on December 05, 2011

Mobile devices and mobile marketing are surging; but, when it comes to b-to-b marketing, no one seems exactly sure where that's heading.

Video marketing: Short and sweet

By: Jon VanZile on June 11, 2012

Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b-to-b marketing campaign: “You can have a 30-minute video; just say everything you want in the first two minutes.” Nick Davis took that advice to heart when his software company teamed up with video-marketing expert Bob Leonard of acSellerant to produce a sales video.

Video 'short-shorts': A good fit for marketing?

By: Jon VanZile on July 10, 2013

Last month, the popular photo-sharing service Instagram, owned by Facebook Inc., sent a shiver through the social media world when it added short-form video to its service. The move put Instagram's 15-second video clips in direct competition with the other short-form video service, Twitter Inc.'s 6-second Vine program.

Communicating ROI

By: Jon VanZile on September 13, 2010

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.

When enough is enough

By: Jon VanZile on January 04, 2010

When it comes to marketing to its existing customer database, Cisco Systems follows a pretty simple rule: Give 'em what they want, no more and no less.

Webinars: Are they worth it?

By: Jon VanZile on July 19, 2010

Howard Sewell runs a marketing company—Spear Marketing Group, in Walnut Creek, Calif.—that helps b-to-b companies increase webinar registration.