By: Jon VanZile on November 07, 2011
Given the choice, would you rather sell a product or your company's total solutions?
By: Jon VanZile on May 15, 2013
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms.
By: Jon VanZile on October 02, 2013
Twitter's $250 million purchase of ad-inventory monitoring software company MoPub Inc.
By: Jon VanZile on March 04, 2013
It's a brave new world out there for direct marketers, and it's being largely influenced by a prospect's purchase path.