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1-10 of 83 entries were found for “Jon VanZile”

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Scoring email leads

By: Jon VanZile on January 09, 2012

After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system.

Stronger relationships make for better customers

By: Jon VanZile on July 18, 2011

Frank Bocchino, VP-marketing at OpenClose Mortgage Software, believes in three words when it comes to creating lasting social media relationships with customers: consistency, frequency and variety. According to Bocchino, marketing relationships are like any other relationship.

When enough is enough

By: Jon VanZile on January 04, 2010

When it comes to marketing to its existing customer database, Cisco Systems follows a pretty simple rule: Give 'em what they want, no more and no less.