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By: Jon VanZile on November 09, 2009

Greg Hoerner needs a lot of names—actually, he needs millions of them every month.

Stronger relationships make for better customers

By: Jon VanZile on July 18, 2011

Frank Bocchino, VP-marketing at OpenClose Mortgage Software, believes in three words when it comes to creating lasting social media relationships with customers: consistency, frequency and variety. According to Bocchino, marketing relationships are like any other relationship.

When enough is enough

By: Jon VanZile on January 04, 2010

When it comes to marketing to its existing customer database, Cisco Systems follows a pretty simple rule: Give 'em what they want, no more and no less.

Video marketing: Short and sweet

By: Jon VanZile on June 11, 2012

Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b-to-b marketing campaign: “You can have a 30-minute video; just say everything you want in the first two minutes.” Nick Davis took that advice to heart when his software company teamed up with video-marketing expert Bob Leonard of acSellerant to produce a sales video.