By: Jon VanZile on September 12, 2011
Last spring, the Chicago-based consulting firm Ajilitee made headlines throughout the marketing world with a novel direct-marketing strategy: using Groupon's popular platform to offer $25,000 worth of consulting services for only $12,500.
By: Jon VanZile on September 04, 2013
Social media traffic comes in all forms, so it's no surprise that not all social traffic is equal.
By: Jon VanZile on October 02, 2013
Twitter's $250 million purchase of ad-inventory monitoring software company MoPub Inc.
By: Jon VanZile on August 29, 2012
The way Gabe Zichermann tells it, Data.com (now a Salesforce.com company) was almost too successful when it applied game principles to building its contact database for sales.
By: Jon VanZile on February 01, 2012
Social marketing for large b-to-b companies is a no-brainer nowadays, especially if that kind of company has the kind of resources it takes to hire dedicated social marketers and the infrastructure to manage dozens of blogs, posts and tweets all at once.