By: Jon VanZile on April 11, 2012
When Avinash Kaushik, Google Inc.'s digital marketing evangelist, announced his company's new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.
By: Jon VanZile on July 27, 2011
When Michael Damphousse had a big announcement to make, he knew he wanted a little rocket fuel to push his message.
By: Jon VanZile on August 07, 2013
LinkedIn's July announcement that it will now allow the publishing of “sponsored content”—a new ad unit enabling companies to share such business content as presentations, videos and company news—is good news for b-to-b marketers and LinkedIn, according to marketing experts.
By: Jon VanZile on March 04, 2013
It's a brave new world out there for direct marketers, and it's being largely influenced by a prospect's purchase path.