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1-10 of 83 entries were found for “Jon VanZile”

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The dream metrics

By: Jon VanZile on March 19, 2012

It's the holy grail of b-to-b marketing campaigns: a metrics and analytics platform that can measure total response to a marketing campaign across multiple channels—combining response from mobile, desktop, clicks, emails and even print into one data stream, then serving it up in a rapid, usable, way.

Google ups the ante with new social analytics features

By: Jon VanZile on April 11, 2012

When Avinash Kaushik, Google Inc.'s digital marketing evangelist, announced his company's new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.

Can Groupon 'daily deals' ever work in b-to-b?

By: Jon VanZile on September 12, 2011

Last spring, the Chicago-based consulting firm Ajilitee made headlines throughout the marketing world with a novel direct-marketing strategy: using Groupon's popular platform to offer $25,000 worth of consulting services for only $12,500.

Don't use 'stupid' metrics

By: Jon VanZile on July 09, 2012

Google's Avinash Kaushik, digital marketing evangelist, makes a point to tell b-to-b marketers not to be “stupid” when it comes to measuring their online marketing.