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Venetta Linas Paris

By: Jon VanZile on June 10, 2013

Title: Marketing manager-global interactive marketing Company: Aon Years in current job: 2 If Venetta Linas Paris could ask for one thing in terms of digital marketing, it would be a “constantly evolving yet singular dashboard.” Here's why: Marketing is changing in fundamental ways, and with a far-flung marketing operation that includes thousands of employees around the world, it is a constant challenge for Paris and her team to stay abreast of the tens of thousands of daily interactions between Aon and its customers and prospects.

Progressive profiling for quality leads

By: Jon VanZile on February 19, 2013

While collecting prospect data is essential for marketing, marketers need to be wary of overwhelming prospects with requests for information during the lead-generation process.

How the Facebook redesign will affect marketers

By: Jon VanZile on March 20, 2013

On March 7, Facebook announced it is redesigning its News Feed, and since the announcement marketers and social media experts have been lighting up the Internet with speculation about what the changes will mean.

Can Facebook and third-party APIs play nice?

By: Jon VanZile on February 20, 2013

If you follow social media news closely, you might have noticed a kerfuffle that broke out last year when software vendor EdgeRank Checker announced that Facebook was punishing third-party APIs, including the ever-popular HubSpot and HootSuite.