1-10 of 83 entries were found for “Jon VanZile”

Refine Search:
Searching within:

Communicating ROI

By: Jon VanZile on September 13, 2010

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.

Can fewer leads mean more sales?

By: Jon VanZile on June 24, 2013

Christine Nurnberger, VP-marketing at SunGard Availability Services, knew she had a challenge on her hands when she took over the marketing function at the cloud-hosting and disaster-recovery company 18 months ago.

Handling feedback

By: Jon VanZile on January 03, 2011

It’s every marketer’s nightmare—an angry customer takes to Twitter or YouTube, and their rant is just original or funny enough to go viral.

Micromarketing with IP addresses

By: Jon VanZile on February 14, 2011

Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that's needed. To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to specific companies. This allows marketers to recognize the company, department and even customer status of a website visitor in real time.