1-10 of 83 entries were found for “Jon VanZile”

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Maximizing your list

By: Jon VanZile on March 29, 2010

Ask three experts how many times you can e-mail to the same list and you’re likely to get three answers.

Google ups the ante with new social analytics features

By: Jon VanZile on April 11, 2012

When Avinash Kaushik, Google Inc.'s digital marketing evangelist, announced his company's new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.

Rebooting Twitter's analytics

By: Jon VanZile on April 16, 2012

There's no denying Twitter's massive reach into the b-to-b marketing world; but, until recently, it was hard to tell just how far that reach really went if you used Google's analytics to track your Web traffic.