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Scoring email leads

By: Jon VanZile on January 09, 2012

After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system.

Using e-books for b-to-b social marketing

By: Jon VanZile on December 05, 2012

There's a good reason marketing consultant David Meerman Scott calls e-books the “stylish younger sister to the nerdy white paper.” According to Scott, author of the best-selling “The New Rules of Marketing and PR” (John Wiley & Sons, 2007), e-books can be more graphically interesting, more fun and conversational—that is, with greater viral potential via social channels— than traditional white papers.

Rebooting Twitter's analytics

By: Jon VanZile on April 16, 2012

There's no denying Twitter's massive reach into the b-to-b marketing world; but, until recently, it was hard to tell just how far that reach really went if you used Google's analytics to track your Web traffic.