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Setting up a PSA Clearinghouse for Digital Sign Networks

By: Karen Egolf on May 06, 2009

The Ad Council is teaming up with MediaTile Co. to make its public service announcements easily available to digital signage networks in a program called PSA Casting, set to be launched this fall.

'Every One Counts' for United Way

By: Karen Egolf on October 07, 2011

Campbell Mithun , Minneapolis, has launched a pro bono campaign for Greater Twin Cities United Way encouraging people to take one small step to make a big difference. The integrated campaign, "Every One Counts," demonstrates the power of $1, one donor or one donation to affect people in need.

PSAs: Where the Wild Things Are

By: Karen Egolf on September 10, 2009

The Wild Things are joining the fight against childhood weight and obesity problems. In a new PSA campaign, characters from the upcoming theatrical movie "Where the Wild Things Are" encourage children and their families to lead healthy lifestyles. The PSAs, created pro bono by Warner Bros. Pictures, are a of continuation of the successful Childhood Obesity Prevention campaign launched in 2005 by the U.S. Department of Health and Human Services and the Ad Council.

Ad Council to Honor Coca-Cola Chief

By: Karen Egolf on June 24, 2009

The Ad Council has selected Muhtar Kent, chairman-CEO of Coca-Cola Co., to receive its 56th annual Public Service Award. The award will be presented at the Ad Council's annual dinner Nov. 18 in New York.

DogTime Media, Frontline Plus Push Dog Rescue

By: Karen Egolf on June 22, 2009

Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.

TSA, Ad Council Launch Travel Campaign

By: Karen Egolf on May 21, 2009

As the summer travel season starts, the Transportation Security Administration and the Ad Council are continuing their partnership by launching a national campaign to help airline passengers prepare for travel. The effort, part of a program launched in November 2008, will educate travelers about new security procedures being introduced this summer as part of the Secure Flight program.

New PSAs Mark Veterans Day

By: Karen Egolf on November 11, 2009

Marking Veterans Day, Iraq and Afghanistan Veterans of America and the Ad Council are rolling out a new series of PSAs for the Veteran Support campaign. The outreach effort is designed to help ease the readjustment of these veterans from combat to civilian life.

First Lady Marks 'Let's Move' Anniversary

By: Karen Egolf on February 10, 2011

First Lady Michelle Obama has introduced new public-service ads to mark the first anniversary of her "Let's Move" effort, produced in partnership with the U.S. Department of Health and Human Service, the U.S. Department of Agriculture and the Ad Council.

Lee Prepares for National Denim Day

By: Karen Egolf on September 29, 2009

Lee National Denim Day marks its 14th anniversary Oct. 2, and the event is still going strong. National Denim Day, held the first Friday in October since 1996, was originally created to allow employees to wear jeans to work in exchange for a $5 donation for breast cancer awareness efforts by Lee Jeans. This year, the effort is on target to raise $5 million, pushing the 14-year total past $75 million with 700,000 companies participating as well as individual teams.