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New Effort Pushes Hands-Only CPR

By: Karen Egolf on October 29, 2009

A different type of life-saving emergency treatment, hands-only CPR, is being promoted in a new PSA campaign from the American Heart Association and the Ad Council. The effort, which was launched this week, encourages bystanders to use this form of cardiopulmonary resuscitation when an adult collapses and is unresponsive.

President Obama: Take Time to Be a Dad

By: Karen Egolf on June 19, 2009

Marking Father's Day this weekend, President Obama is starring in a new public service campaign launched today by the Ad Council and the Department of Health and Human Services' Administration for Children and Families. The campaign, created pro bono by Campbell-Ewald, Detroit, is designed to remind fathers of the critical role they play in their children's lives and encourage responsible fatherhood.

Supermodel vs. Actor: The Fight to Save the World

By: Karen Egolf on May 25, 2011

Supermodel Gisele Bundchen and actor Don Cheadle are facing off in a fight for the environment. The two "Goodwill Ambassadors" are vying for votes as part of the UN Environment Programme's World Environment Day Challenge to inspire people to take positive action to help the environment.

Macy's Helps National Park Foundation Grow Its Efforts

By: Karen Egolf on June 12, 2009

Macy's donated more than $2.5 million to the National Park Foundation today during the foundation's First Bloom event in New York's Battery Park. First Bloom is a nationwide program that gives urban kids a chance to get involved with their parks and nature.

Cheesecake Factory Embarks on Drive Out Hunger Tour

By: Karen Egolf on September 01, 2009

In conjunction with Hunger Action Month, the Cheesecake Factory is launching the Drive Out Hunger Tour to collect 100,000 cans of soup for local food banks. Working with Feeding America, the nation's largest hunger-relief charity, the tour will visit a different Cheesecake Factory restaurant every day in September.

Setting up a PSA Clearinghouse for Digital Sign Networks

By: Karen Egolf on May 06, 2009

The Ad Council is teaming up with MediaTile Co. to make its public service announcements easily available to digital signage networks in a program called PSA Casting, set to be launched this fall.

Helping 20-Somethings Shape the Future

By: Karen Egolf on August 03, 2009

One Young World, a nonprofit organization created by David Jones, CEO, Havas Worldwide, and global CEO, Euro RSCG Worldwide, and Kate Robertson, U.K. group chairman, Euro RSCG Worldwide, is working toward its first summit. The purpose of the group is to give a voice to 20-somethings, the next generation of world leaders.

MasterCard Launches Times Square Drive

By: Karen Egolf on November 29, 2010

MasterCard is working with more than 90 businesses in New York's Times Square this holiday season to raise up to $1.5 million for Stand Up to Cancer . Through Dec. 31, the credit card company will donate $1 to Stand Up to Cancer for every MasterCard transaction made at one of the participating retailers, restaurants, theaters and attractions.

Bambi Rejoins Old Pal Smokey

By: Karen Egolf on October 06, 2010

Bambi is returning to help Smokey Bear remind people that "Only you can prevent wildfires." The Disney character is featured in a new series of public service announcements debuting this week in honor of Fire Prevention Week, Oct. 3 to 9. Bambi starred in the fire prevention effort in 1944, before Smokey entered the campaign that year.

New York's 'Give Your Blank' Initiative Expands

By: Karen Egolf on December 16, 2009

New Yorkers are being asked to "Give Your Blank" in four new TV spots launched as part of the NYC Service initiative, Mayor Michael Bloomberg's effort to boost civic engagement. The 30-second PSAs are based on the idea that everyone has something to give, from time to skills.