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Cause Marketing Forum to Highlight Yoplait Effort

By: Karen Egolf on October 02, 2009

The Cause Marketing Forum's Master Series will feature "Saving Lids to Save Lives," the 10-year-old Yoplait program supporting that rewards consumers for sending in yogurt lids by donating a dime to Susan G. Komen for the Cure. During the Oct. 20 teleconference, Berit Morse, promotion marketing manager for General Mills, will talk about the campaign and the lessons learned during its first decade.

Art Directors Club to Honor Toms Shoes

By: Karen Egolf on November 16, 2009

The Art Directors Club is holding Designism 4.0, its annual forum exploring the responsibility of creatives and designers to drive social, political and ecological change through their work, on Nov. 18 at the ADC Gallery in New York. This year's event will recognize Blake Mycoskie, chief shoe giver and founder of Toms Shoes, which gives a new pair of shoes to a needy child for every pair it sells. In conjunction with the event, ADC is sponsoring the Walk the Walk online fundraising auction.

Counting Down to Earth Hour, Part 2

By: Karen Egolf on March 25, 2010

On March 27, people and businesses around the world will turn off their lights for one hour starting at 8:30 p.m. local time as part of the fourth annual Earth Hour. Here, Alan Weetch, partner of Mindshare Worldwide, London, talks about the growth of Earth Hour and why it means so much to him personally.

Helping Friends With Mental Illness

By: Karen Egolf on May 25, 2010

As part of Mental Health Awareness Month, the Ad Council and the Substance Abuse and Mental Health Services Administration today unveiled a new series of public service announcements focusing on increasing awareness of mental health problems among young adults. The effort was created to educate adults 18 to 25 about these problems and encourage them to support friends and family who are experiencing mental illness.

Red Cross Unveils New Website

By: Karen Egolf on February 23, 2010

American Red Cross Biomedical Services officially unveiled its new website today, redcrossblood.org , designed to increase blood donations and create a better experience for users. The site was created by BusinessOnLine , San Diego. Until now, the American Red Cross had more than 30 different blood region Web sites with different styles and content.

U.N. Campaign Urges People to 'Seal the Deal'

By: Karen Egolf on October 26, 2009

A United Nations public service program is asking people to sign an online petition through SealtheDeal2009.org , urging world leaders to take action on climate change when they meet for the U.N.'s global summit that starts Dec. 7 in Copenhagen.

Why Dad Needs a Doctor

By: Karen Egolf on June 16, 2010

Trying to convince middle-aged men to see their doctors regularly, a new public service effort launched this week uses humor to educate men older than 40 about the importance of preventive screening tests. The effort, created pro bono by Grey New York, is an extension of the Men's Preventive Health campaign launched in 2008 by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality and the Ad Council. The PSAs are timed to coincide with Men's Health Week, June 13 to 19, and Father's Day, June 20.

March of Dimes Effort Pushes March for Babies

By: Karen Egolf on April 08, 2011

The March of Dimes is launching its first campaign in three years for its main fundraiser, the March for Babies . The effort, handled by Barkley, Kansas City, Mo., promotes the nonprofit's walkathon, formerly known as WalkAmerica, a series of events around the country in April and early May.

Providing Water for the Masses

By: Karen Egolf on July 09, 2009

Back Alley Films Director Pete Meyer has teamed up with Sullivan Higdon & Sink, Kansas City, Mo., to create a pro bono spot for the nonprofit Water Partners International. Spoofing the marketing of bottled water in the U.S., the 55-second spot for the fake brand L'Desh Fresh is designed to raise awareness about unsanitary drinking water in developing nations.

AT&T: Don't Text and Drive

By: Karen Egolf on March 09, 2010

Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.