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Helping Veterans of Iraq and Afghanistan

By: Karen Egolf on April 30, 2009

The Iraq and Afghanistan Veterans of America and the Ad Council are launching a new series of PSAs to empower family and friends to help veterans returning from Iraq and Afghanistan. Nearly one-third of the 1.7 million veterans of that region suffer from PTSD, depression or traumatic brain injury, and many don't know how to begin to seek help.

MTV's 'Made' Launching Anti-tobacco Tie-in

By: Karen Egolf on October 02, 2009

The American Legacy Foundation is working with MTV's "Made" to tie in its "Truth" antismoking campaign with the show. The five-week effort starts with the Oct. 3 episode of the series, which gives young adults the opportunity to make their dreams come true through dedication, hard work and assistance from MTV.

Finding a Way to Fight TB

By: Karen Egolf on April 28, 2009

Despite the relative success in controlling tuberculosis in the U.S., TB remains a major global epidemic that kills one person every 20 seconds, or almost 2 million people a year worldwide; 9 million more will become infected next year alone. With that in mind, Seiter & Miller Advertising, New York, working with the Stop TB Partnership, produced a pro bono effort to raise TB awareness.

New York's 'Give Your Blank' Initiative Expands

By: Karen Egolf on December 16, 2009

New Yorkers are being asked to "Give Your Blank" in four new TV spots launched as part of the NYC Service initiative, Mayor Michael Bloomberg's effort to boost civic engagement. The 30-second PSAs are based on the idea that everyone has something to give, from time to skills.

President Obama: Take Time to Be a Dad

By: Karen Egolf on June 19, 2009

Marking Father's Day this weekend, President Obama is starring in a new public service campaign launched today by the Ad Council and the Department of Health and Human Services' Administration for Children and Families. The campaign, created pro bono by Campbell-Ewald, Detroit, is designed to remind fathers of the critical role they play in their children's lives and encourage responsible fatherhood.

Do Good, Look Good

By: Karen Egolf on June 05, 2009

Nonprofits seek to inspire people to get involved—a goal that often gets lost in their web design. For those looking to do good and be good as well, Web site designer Vandalay Design has put together its list of 40 of the best nonprofit organization websites . They're eye-catching, they're inspiring and they're worth checking out.

Ad Council Creates Internet Safety Coalition

By: Karen Egolf on November 04, 2010

Working with marketers, media and nonprofit organizations, the Ad Council has launched the Internet Safety Coalition to educate teens about online safety through a program called "Beware What You Share."

Cheesecake Factory Embarks on Drive Out Hunger Tour

By: Karen Egolf on September 01, 2009

In conjunction with Hunger Action Month, the Cheesecake Factory is launching the Drive Out Hunger Tour to collect 100,000 cans of soup for local food banks. Working with Feeding America, the nation's largest hunger-relief charity, the tour will visit a different Cheesecake Factory restaurant every day in September.