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PSAs: Where the Wild Things Are

By: Karen Egolf on September 10, 2009

The Wild Things are joining the fight against childhood weight and obesity problems. In a new PSA campaign, characters from the upcoming theatrical movie "Where the Wild Things Are" encourage children and their families to lead healthy lifestyles. The PSAs, created pro bono by Warner Bros. Pictures, are a of continuation of the successful Childhood Obesity Prevention campaign launched in 2005 by the U.S. Department of Health and Human Services and the Ad Council.

Shrek Invites Kids to Explore the Outdoors

By: Karen Egolf on June 10, 2010

Shrek is joining the USDA Forest Service and the Ad Council in urging kids to spend more time outside reconnecting with nature. The new series of PSAs featuring characters from DreamWorks Animation SKG's "Shrek" movies will be unveiled June 11 at the Denver Museum of Nature & Science in time for National Get Outdoors Day, June 12.

Saving Lives at Red Rocks

By: Karen Egolf on July 20, 2009

Red Rocks Amphitheatre is working with the Love Hope Strength Foundation , an international charity that fights cancer through the power of music, and DKMS, the world's largest bone-marrow-donor center, to sign up summer concertgoers for the bone-marrow-donor list. The program is sponsored by Visa.

President Obama: Take Time to Be a Dad

By: Karen Egolf on June 19, 2009

Marking Father's Day this weekend, President Obama is starring in a new public service campaign launched today by the Ad Council and the Department of Health and Human Services' Administration for Children and Families. The campaign, created pro bono by Campbell-Ewald, Detroit, is designed to remind fathers of the critical role they play in their children's lives and encourage responsible fatherhood.

Ad Council Works With Big Brothers Big Sisters

By: Karen Egolf on January 14, 2011

Coinciding with the 10th annual National Mentoring Month this month, Big Brothers Big Sisters has launched "Start Something," inviting adults to support mentoring to help children facing adversity. The campaign was created pro bono by Publicis Modem and Naked Communications in conjunction with the Ad Council.

AT&T: Don't Text and Drive

By: Karen Egolf on March 09, 2010

Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.

Optimus One Shot Contest Solicits Scripts for ShelterBox Ad

By: Karen Egolf on June 16, 2009

ShelterBox, a nonprofit organization that provides emergency aid for victims of natural disasters, is the subject of the second-annual Optimus One Shot contest. The contest, by production and postproduction house Optimus and agency Scott & Victor, asks young Chicago- and Los Angeles-area creative professionals to create a script for a spot in any medium about ShelterBox.

Pushing Parents to Be Parents

By: Karen Egolf on January 29, 2010

In a new campaign, "Time to Be a Parent," Toy New York is partnering with the Partnership for a Drug-Free America to encourage parents to play an active role in helping to keep their kids drug-free by being more than just a friend to children.

Cause Marketing Forum to Highlight Yoplait Effort

By: Karen Egolf on October 02, 2009

The Cause Marketing Forum's Master Series will feature "Saving Lids to Save Lives," the 10-year-old Yoplait program supporting that rewards consumers for sending in yogurt lids by donating a dime to Susan G. Komen for the Cure. During the Oct. 20 teleconference, Berit Morse, promotion marketing manager for General Mills, will talk about the campaign and the lessons learned during its first decade.