By: Karen Egolf on September 29, 2011
NBCUniversal's iVillage established an internship program for college students this summer to give them an in-depth understanding of how the company works. Here, iVillage President Jodi Kahn discusses the program, its success and where it's headed in the future.
By: Karen Egolf on November 10, 2009
Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort , which ran Aug. 4 through Sept. 28.
By: Karen Egolf on April 28, 2009
Despite the relative success in controlling tuberculosis in the U.S., TB remains a major global epidemic that kills one person every 20 seconds, or almost 2 million people a year worldwide; 9 million more will become infected next year alone. With that in mind, Seiter & Miller Advertising, New York, working with the Stop TB Partnership, produced a pro bono effort to raise TB awareness.
By: Karen Egolf on November 23, 2009
In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called "Giving Thanks." The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of packaged goods will encourage people to continue to add to the packages and donate them to local food banks.
By: Karen Egolf on August 20, 2010
Highlighting the plight of the discarded plastic bag, DDB Los Angeles has joined with Heal the Bay , a nonprofit environmental organization, to produce "The Majestic Plastic Bag," a video tracking the "migration" of a plastic bag from a grocery store to the "Great Pacific Garbage Patch." The mockumentarycreated in the style of a nature channel documentary and narrated by Academy Award-winning actor Jeremy Irons is designed to make people aware of California's plastic pollution problem as the state Senate prepares to vote on legislation that would ban single-use plastic bags.
By: Karen Egolf on February 10, 2011
First Lady Michelle Obama has introduced new public-service ads to mark the first anniversary of her "Let's Move" effort, produced in partnership with the U.S. Department of Health and Human Service, the U.S. Department of Agriculture and the Ad Council.
By: Karen Egolf on May 26, 2010
Working to expand the practice of mindfulness, the Shambhala Sun Foundation is holding its first Auction for a Mindful Society , with donations from marketers, experts and authors in this area. The auction, which runs through May 31, offers books, mindfulness-oriented products and retreats.
By: Karen Egolf on September 27, 2010
Yahoo and the Ad Council today are announcing the launch of the second annual Create for a Cause competition to recognize the best in digital advertising for public service campaigns. The contest will run from Oct. 11 to Dec. 3 and will be open to all agencies that have created digital efforts for nonprofit and federal government agencies.