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March of Dimes Effort Pushes March for Babies

By: Karen Egolf on April 08, 2011

The March of Dimes is launching its first campaign in three years for its main fundraiser, the March for Babies . The effort, handled by Barkley, Kansas City, Mo., promotes the nonprofit's walkathon, formerly known as WalkAmerica, a series of events around the country in April and early May.

Cheesecake Factory Embarks on Drive Out Hunger Tour

By: Karen Egolf on September 01, 2009

In conjunction with Hunger Action Month, the Cheesecake Factory is launching the Drive Out Hunger Tour to collect 100,000 cans of soup for local food banks. Working with Feeding America, the nation's largest hunger-relief charity, the tour will visit a different Cheesecake Factory restaurant every day in September.

Going Mobile for Hopenhagen

By: Karen Egolf on November 25, 2009

Hoping to drive more people to support Hopenhagen, a pro bono mobile campaign from Millennial Media has joined the global effort on climate change.

Vibes Powers Bright Pink Alerts

By: Karen Egolf on October 12, 2011

Working to reach younger women, Vibes , a Chicago-based mobile marketing and technology company, is powering Bright Pink's Underwire Alerts , mobile text messages reminding women to do monthly breast self-exams.

Ad Council Offers New Responsible Fatherhood PSAs

By: Karen Egolf on June 15, 2011

In honor of Father's Day, the Ad Council has released new PSAs in its effort to encourage fathers to "Take Time to Be a Dad Today." The new ads are the latest in a 15-year campaign created pro bono by Campbell Ewald , Warren, Mich., to inspire fathers to be more involved in their children's lives.

BBDO Tries Tech to Stop Ad Men From Casting Monkeys

By: Karen Egolf on May 13, 2011

To support its recent commitment to the Great Ape Pledge from People for the Ethical Treatment of Animals, BBDO NY has installed an auto-correct program on all of its computers to remind creatives and others not to use these animals in videos and films.

Campaign Targets Teen Suicide

By: Karen Egolf on April 01, 2010

Preventing teen suicides is the focus of a new public-service effort launched this week by the Substance Abuse & Mental Health Services Administration in collaboration with the Ad Council and the Inspire USA Foundation. The effort, "We Can Help Us," produced pro bono by DDB New York, is targeted at reducing the number of suicides and suicide attempts by U.S. teens.