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First Lady Marks 'Let's Move' Anniversary

By: Karen Egolf on February 10, 2011

First Lady Michelle Obama has introduced new public-service ads to mark the first anniversary of her "Let's Move" effort, produced in partnership with the U.S. Department of Health and Human Service, the U.S. Department of Agriculture and the Ad Council.

TSA, Ad Council Launch Travel Campaign

By: Karen Egolf on May 21, 2009

As the summer travel season starts, the Transportation Security Administration and the Ad Council are continuing their partnership by launching a national campaign to help airline passengers prepare for travel. The effort, part of a program launched in November 2008, will educate travelers about new security procedures being introduced this summer as part of the Secure Flight program.

Canadian Groups Enlist Parents on Climate Change

By: Karen Egolf on November 06, 2009

In an effort to make the subject of global climate change more personal, two Canadian organizations have teamed up with marketing agency zig in a new campaign, "Moms Against Climate Change." The effort includes a public service announcement and a Web site, TakeActionOnClimateChange.com that encourage parents to take action leading up to the United Nations' Climate Change Summit in Copenhagen in December.

New York's 'Give Your Blank' Initiative Expands

By: Karen Egolf on December 16, 2009

New Yorkers are being asked to "Give Your Blank" in four new TV spots launched as part of the NYC Service initiative, Mayor Michael Bloomberg's effort to boost civic engagement. The 30-second PSAs are based on the idea that everyone has something to give, from time to skills.

Helping Women 'Be That Woman'

By: Karen Egolf on December 10, 2009

In an effort to help improve the lives and women in the Washington, D.C., area, RP3 Agency, Bethesda, Md., introduced "Be That Woman" -- a campaign that has raised more than $88,000 since its viral video debuted Oct. 20.

It's Showtime for Grey

By: Karen Egolf on September 21, 2010

Grey, New York, will be joining the stars and crews of the New York theater world this weekend to raise money for Broadway Cares/Equity Fights Aids and the Actors Fund at the 24th annual Broadway Flea Market and Grand Auction .

AT&T: Don't Text and Drive

By: Karen Egolf on March 09, 2010

Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.

Walking for AIDS

By: Karen Egolf on May 14, 2010

Team Impact Red, captained by Tyler Helms, VP-account director, Deutsch Advertising, will be walking in the 25th annual AIDS Walk New York on Sunday. Surpassing its initial goal of $25,000, the team has raised more than $35,000 in less than two weeks and now ranks as the 11th highest fundraising team for the event.

MasterCard Launches Times Square Drive

By: Karen Egolf on November 29, 2010

MasterCard is working with more than 90 businesses in New York's Times Square this holiday season to raise up to $1.5 million for Stand Up to Cancer . Through Dec. 31, the credit card company will donate $1 to Stand Up to Cancer for every MasterCard transaction made at one of the participating retailers, restaurants, theaters and attractions.