By: Karen Egolf on November 23, 2009
In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called "Giving Thanks." The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of packaged goods will encourage people to continue to add to the packages and donate them to local food banks.
By: Karen Egolf on May 04, 2009
Two pro bono campaigns were honored last week with the third annual Corbis Creativity for Social Justice & Scholarship at the 88th annual Art Directors Club Awards in New York. Winner of the professional category was Ogilvy & Mather Werbeagentur, Frankfurt, Germany, while the student category winner was Designmatters at Art Center College of Design, Pasadena, Calif.
By: Karen Egolf on July 09, 2009
Back Alley Films Director Pete Meyer has teamed up with Sullivan Higdon & Sink, Kansas City, Mo., to create a pro bono spot for the nonprofit Water Partners International. Spoofing the marketing of bottled water in the U.S., the 55-second spot for the fake brand L'Desh Fresh is designed to raise awareness about unsanitary drinking water in developing nations.
By: Karen Egolf on October 01, 2009
British cabinet ministers are asking the country's top 100 business leaders and top 100 media personalities to get behind the global "Tck tck tck: Time for Climate Justice" campaign. The effort is a project of the Global Campaign for Climate Action, an umbrella organization representing participating groups that are calling for a fair, ambitious and binding climate change agreement in the upcoming United Nations Framework Convention on Climate Change in Copenhagen starting Dec. 7.
By: Karen Egolf on January 22, 2010
What started out as a bet at a holiday party turned into a win-win situation for a sick child and the Make-a-Wish Foundation of New Jersey when Tom Weatherall, CEO of the foundation, accepted a challenge from MAW chapter board member Joseph Berardo Jr., CEO-president of MagnaCare, a health plan management company in the New York-New Jersey area: To reach 5,000 fans on the Facebook page in 14 days.
By: Karen Egolf on June 22, 2009
Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.
By: Karen Egolf on March 26, 2010
Here, in the last of three interviews with the people involved in creating and establishing Earth Hour, John Sintras, CEO of Starcom MediaVest Group, Australia, in Sydney, talks about the need for increasing awareness of climate change and taking action.
By: Karen Egolf on June 16, 2010
Trying to convince middle-aged men to see their doctors regularly, a new public service effort launched this week uses humor to educate men older than 40 about the importance of preventive screening tests. The effort, created pro bono by Grey New York, is an extension of the Men's Preventive Health campaign launched in 2008 by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality and the Ad Council. The PSAs are timed to coincide with Men's Health Week, June 13 to 19, and Father's Day, June 20.
By: Karen Egolf on April 15, 2009
Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.