By: Karen Egolf on September 24, 2009
Yahoo Mail and the Ad Council today introduced Create for a Cause, a competition for ad agencies' best nonprofit digital campaigns. The winner will occupy the ad unit on Yahoo Mail when it debuts on Nov. 18, getting 75 million impressions on Yahoo as well as being the first ad campaign to run in the new ad unit called Tandem. The effort will also run throughout the Yahoo! network and on the Ad Council site.
By: Karen Egolf on April 28, 2009
Despite the relative success in controlling tuberculosis in the U.S., TB remains a major global epidemic that kills one person every 20 seconds, or almost 2 million people a year worldwide; 9 million more will become infected next year alone. With that in mind, Seiter & Miller Advertising, New York, working with the Stop TB Partnership, produced a pro bono effort to raise TB awareness.
By: Karen Egolf on May 22, 2009
"Sesame Street's" Gordon and Elmo are spreading the word about healthy habits to protect families from the H1N1 flu virus. In a new public service campaign from the Department of Health & Human Services, the Ad Council and Sesame Workshop, Elmo and Gordon demonstrate such healthy habits as washing your hands and sneezing into the bend of your arm.
By: Karen Egolf on July 19, 2010
Ladies' Home Journal has awarded Avon Products Chairman-CEO Andrea Jung with its latest Do Good Stamp . The award, presented last week by LHJ Editor in Chief Sally Lee, honors the company's Hello Green Tomorrow program to restore South America's Atlantic Rainforest.
By: Karen Egolf on December 22, 2009
To show its commitment to the Chicago community, Bank of America took a giant wallscape it inherited when it took over the local LaSalle Bank and launched a competition for local teenagers to display their artistic talents. The contest, themed "Arts in Chicagoland," partnered with the nonprofit organization After School Matters, which provides after-school activities for Chicago students.
By: Karen Egolf on April 15, 2009
Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.
By: Karen Egolf on January 19, 2010
Presidents George W. Bush and Bill Clinton are asking Americans to donate to the Clinton Bush Haiti Fund in a new TV spot released today by the Ad Council. The spot follows an Ad Council PSA with First Lady Michelle Obama supporting the Red Cross' relief efforts.
By: Karen Egolf on March 26, 2010
Here, in the last of three interviews with the people involved in creating and establishing Earth Hour, John Sintras, CEO of Starcom MediaVest Group, Australia, in Sydney, talks about the need for increasing awareness of climate change and taking action.