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DogTime Media, Frontline Plus Push Dog Rescue

By: Karen Egolf on June 22, 2009

Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.

Create for a Cause: A Call for Entries

By: Karen Egolf on September 24, 2009

Yahoo Mail and the Ad Council today introduced Create for a Cause, a competition for ad agencies' best nonprofit digital campaigns. The winner will occupy the ad unit on Yahoo Mail when it debuts on Nov. 18, getting 75 million impressions on Yahoo as well as being the first ad campaign to run in the new ad unit called Tandem. The effort will also run throughout the Yahoo! network and on the Ad Council site.

Goodby Wins First One Show Green Pencil

By: Karen Egolf on May 14, 2009

The One Show last week added an environmental component, awarding its first Green Pencil award to Goodby Silverstein & Partners for the agency's "Help the Honey Bees" campaign for Haagen-Dazs. The Green Pencil was created to honor environmentally conscious advertising.

Canadian Groups Enlist Parents on Climate Change

By: Karen Egolf on November 06, 2009

In an effort to make the subject of global climate change more personal, two Canadian organizations have teamed up with marketing agency zig in a new campaign, "Moms Against Climate Change." The effort includes a public service announcement and a Web site, TakeActionOnClimateChange.com that encourage parents to take action leading up to the United Nations' Climate Change Summit in Copenhagen in December.

New Campaign: Give Nature a Try

By: Karen Egolf on June 11, 2009

The Ad Council is teaming up with the U.S. Forest Service in a new campaign to raise an awareness of nature among America's youth. The campaign, launched to coincide with National Get Outdoors Day, June 13, is designed to encourage 8- to 12-year-olds and their parents to reconnect with nature.

Fighting the Country's No. 1 Disability

By: Karen Egolf on February 04, 2010

Joining a new initiative to reduce the impact of osteoarthritis, the Arthritis Foundation and the Ad Council are launching a national campaign today that tells Americans that "moving is the best medicine." The campaign is being released in conjunction with a new initiative by the Centers for Disease Control and Prevention and the Arthritis Foundation, outlined in an action plan, "A National Public Health Agenda for Osteoarthritis."

H&R Block Teaches Finances to Teens

By: Karen Egolf on October 13, 2009

H&R Block is offering a new program, "Dollars and Sense," to teach personal finance management to high school students. The program is giving away more than $1 million in grants, with 2,000 schools already signed up.

Texting to House the Homeless

By: Karen Egolf on May 10, 2010

A homeless couple in Austin, Texas, now has a new home, thanks to a mobile giving and awareness campaign by Mobile Loaves & Fishes, an Austin-based nonprofit providing food and shelter to the homeless and working poor; marketing agency T3 and Reagan Outdoor.

Going to Bat for America's Youth

By: Karen Egolf on July 20, 2010

Major League Baseball and the Major League Baseball Players Association are joining First Lady Michelle Obama in her "Let's Move!" effort to prevent childhood obesity. Obama today introduced a new public service campaign featuring players from 30 MLB teams to encourage families to make healthy nutritional and physical activity choices.

Challenging Millennials to End Youth Homelessness

By: Karen Egolf on November 16, 2011

Virgin Mobile and Virgin Unite, the nonprofit arm of the Virgin Group, today are launching a new social media campaign to tackle youth homelessness. "Do Whatever It Takes," created by mono, Minneapolis, is challenging the digital generation to take action to solve this problem.