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Betting on a Good Cause

By: Karen Egolf on January 22, 2010

What started out as a bet at a holiday party turned into a win-win situation for a sick child and the Make-a-Wish Foundation of New Jersey when Tom Weatherall, CEO of the foundation, accepted a challenge from MAW chapter board member Joseph Berardo Jr., CEO-president of MagnaCare, a health plan management company in the New York-New Jersey area: To reach 5,000 fans on the Facebook page in 14 days.

N.Y. Ad Club Launches Mentoring Program

By: Karen Egolf on January 19, 2010

Looking to help advertising and marketing professionals at all levels, the Advertising Club of New York has launched a mentoring program called ADvantage Mentor Program. The initiative matches people with mentors, no matter what stage of their careers they're in, to help them grow and explore new options.

Create for a Cause: A Call for Entries

By: Karen Egolf on September 24, 2009

Yahoo Mail and the Ad Council today introduced Create for a Cause, a competition for ad agencies' best nonprofit digital campaigns. The winner will occupy the ad unit on Yahoo Mail when it debuts on Nov. 18, getting 75 million impressions on Yahoo as well as being the first ad campaign to run in the new ad unit called Tandem. The effort will also run throughout the Yahoo! network and on the Ad Council site.

Haagen-Dazs Extends Its Honey-Bee Efforts

By: Karen Egolf on August 04, 2009

Haagen-Dazs, which has been winning awards with its "Help the Honey Bees" campaign from Goodby, Silverstein & Partners, is hooking up with ExperienceProject.com for a new social-networking effort designed not only to educate people, but also to persuade them to take active steps to help save honey bee colonies.

DogTime Media, Frontline Plus Push Dog Rescue

By: Karen Egolf on June 22, 2009

Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.

AT&T: Don't Text and Drive

By: Karen Egolf on March 09, 2010

Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.

Bush, Clinton Make Joint Haiti Appeal

By: Karen Egolf on January 19, 2010

Presidents George W. Bush and Bill Clinton are asking Americans to donate to the Clinton Bush Haiti Fund in a new TV spot released today by the Ad Council. The spot follows an Ad Council PSA with First Lady Michelle Obama supporting the Red Cross' relief efforts.

Posting Good Thoughts to Help Sick Kids

By: Karen Egolf on January 12, 2011

Marking the upcoming Chinese Year of the Rabbit, independent agency Rosetta has launched the Warm&Fuzzy Federation, an online effort to build a community of good will while helping the Children's Miracle Network Hospitals .

Volunteering to Brighten up a City

By: Karen Egolf on April 21, 2009

On April 25, the Ad Club Young Professionals of New York will be taking part in Hands on New York Day to raise money to support New York Cares, New York's leading volunteer organization. Team leader Aileen Bulanadi explains to Goodworks why her group is getting involved.

Making Celiac Awareness Pop

By: Karen Egolf on July 23, 2010

What started as a food craving is now fueling a startup business, L&J Popcorn of Northbrook, Ill., that's not just selling gluten-free popcorn, it's working to raise awareness of an often-undiagnosed illness¬óceliac disease¬ówith an eye toward achieving a cure.