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UN Turns to Social Media for Human Rights Day

By: Karen Egolf on November 22, 2011

To celebrate Human Rights Day Dec. 10, the United Nations is planning a global digital and social media campaign -- the first time it has used social media to mark this annual global event. Stephen Carpi, global director of production for Fantasy Interactive, discusses the campaign, "Celebrate Human Rights."

U.S. Marketers Join the Prince's Rainforests Project

By: Karen Egolf on October 09, 2009

U.S. marketers are getting involved in the Prince's Rainforests Project, an effort organized by the U.K.'s Prince Charles to save the world's remaining rain forests. The project recently debuted a "Rainforest SOS" campaign to draw attention and support for preserving the world's rain forests by sending out the world's biggest SOS before the U.N.'s international climate change meetings in Copenhagen in December.

Questioning Your Health-Care Provider

By: Karen Egolf on April 15, 2009

Do you question your health-care provider as much as you query your cellphone provider? You should, according to a new series of PSAs breaking today from the Ad Council and the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality.

MTV's 'Made' Launching Anti-tobacco Tie-in

By: Karen Egolf on October 02, 2009

The American Legacy Foundation is working with MTV's "Made" to tie in its "Truth" antismoking campaign with the show. The five-week effort starts with the Oct. 3 episode of the series, which gives young adults the opportunity to make their dreams come true through dedication, hard work and assistance from MTV.

The Season of Giving

By: Karen Egolf on December 20, 2011

With the holidays approaching, people are thinking about how they can help others. Here's how some agency, media and marketing companies celebrated by giving back.

PSAs: Where the Wild Things Are

By: Karen Egolf on September 10, 2009

The Wild Things are joining the fight against childhood weight and obesity problems. In a new PSA campaign, characters from the upcoming theatrical movie "Where the Wild Things Are" encourage children and their families to lead healthy lifestyles. The PSAs, created pro bono by Warner Bros. Pictures, are a of continuation of the successful Childhood Obesity Prevention campaign launched in 2005 by the U.S. Department of Health and Human Services and the Ad Council.

Aflac Raises $1.16 Million for Children's Cancer Center

By: Karen Egolf on October 09, 2009

Using Facebook, Aflac has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook. The effort, the largest sponsored campaign for Causes, resulted in more than 850,000 new members for the Aflac Cancer Center Cause.

Pitching In to Save the Children

By: Karen Egolf on May 05, 2010

A new public service campaign launched this week by Save the Children and the Ad Council is focused on telling Americans how they can improve the lives of children in the developing world. The effort, created pro bono by BBDO, focuses on raising awareness of the need for local health workers to work with children suffering from preventable and treatable illnesses that too often lead to childhood deaths.

Helping Veterans of Iraq and Afghanistan

By: Karen Egolf on April 30, 2009

The Iraq and Afghanistan Veterans of America and the Ad Council are launching a new series of PSAs to empower family and friends to help veterans returning from Iraq and Afghanistan. Nearly one-third of the 1.7 million veterans of that region suffer from PTSD, depression or traumatic brain injury, and many don't know how to begin to seek help.

Bush, Clinton Make Joint Haiti Appeal

By: Karen Egolf on January 19, 2010

Presidents George W. Bush and Bill Clinton are asking Americans to donate to the Clinton Bush Haiti Fund in a new TV spot released today by the Ad Council. The spot follows an Ad Council PSA with First Lady Michelle Obama supporting the Red Cross' relief efforts.