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Cause Marketing Forum to Explore Red Campaign

By: Karen Egolf on August 24, 2009

The Cause Marketing Forum's Master Series on Sept. 10 will examine Red, the powerhouse cause program that has raised more than $130 million to fight AIDS and HIV in Africa since it started three years ago.

Ad Council Works With Big Brothers Big Sisters

By: Karen Egolf on January 14, 2011

Coinciding with the 10th annual National Mentoring Month this month, Big Brothers Big Sisters has launched "Start Something," inviting adults to support mentoring to help children facing adversity. The campaign was created pro bono by Publicis Modem and Naked Communications in conjunction with the Ad Council.

New PSA Effort Promotes Shelter Pets

By: Karen Egolf on September 25, 2009

People are being urged to adopt shelter pets in a new PSA effort, the Shelter Pet Project, from the Ad Council in partnership with the Humane Society of the U.S. and Maddie's Fund. The effort is the first PSA project to bring together the largest animal welfare organizations and many shelters to increase pet adoption.

Cause Minded Hosting Free Haiti Webinar

By: Karen Egolf on February 22, 2010

Celebrating the teamwork of those involved in the Haiti relief effort, Cause Minded is hosting a free, hourlong webinar Feb. 24 featuring representatives from the private and public sectors. The webinar will look at how these organizations' efforts have affected Haiti so far and what their plans are for future aid in the area.

Supermodel vs. Actor: The Fight to Save the World

By: Karen Egolf on May 25, 2011

Supermodel Gisele Bundchen and actor Don Cheadle are facing off in a fight for the environment. The two "Goodwill Ambassadors" are vying for votes as part of the UN Environment Programme's World Environment Day Challenge to inspire people to take positive action to help the environment.

MNI Donates 100 Hats to Save the Children

By: Karen Egolf on March 01, 2011

Looking to make their company’s partnership with Save the Children more personal, employees of Media Networks Inc. recently donated 100 handmade hats to the nonprofit’s Caps for Good drive.

New Effort Pushes Hands-Only CPR

By: Karen Egolf on October 29, 2009

A different type of life-saving emergency treatment, hands-only CPR, is being promoted in a new PSA campaign from the American Heart Association and the Ad Council. The effort, which was launched this week, encourages bystanders to use this form of cardiopulmonary resuscitation when an adult collapses and is unresponsive.