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Shrek Invites Kids to Explore the Outdoors

By: Karen Egolf on June 10, 2010

Shrek is joining the USDA Forest Service and the Ad Council in urging kids to spend more time outside reconnecting with nature. The new series of PSAs featuring characters from DreamWorks Animation SKG's "Shrek" movies will be unveiled June 11 at the Denver Museum of Nature & Science in time for National Get Outdoors Day, June 12.

Rescuing Food Through Humor

By: Karen Egolf on October 27, 2009

In an effort to draw people's attention to a serious issue, DraftFCB is offering humorous videos to encourage people to rescue food for New York's City Harvest. The agency launched a microsite, Rescue Food, that features animated vignettes created pro bono by top animators to solicit funds and food.

EffectiveUI Develops 'Digital Bracelet' to Fight Famine

By: Karen Egolf on November 09, 2011

Looking to help drive awareness and fundraising for people suffering in the Horn of Africa, user experience agency EffectiveUI, Denver, this week introduced the Fight the Famine Action Emblem. EffectiveUI worked with social enterprise company 15 Million Elephants to create the emblem, which serves as a "digital bracelet" to support a cause.

President Obama: Take Time to Be a Dad

By: Karen Egolf on June 19, 2009

Marking Father's Day this weekend, President Obama is starring in a new public service campaign launched today by the Ad Council and the Department of Health and Human Services' Administration for Children and Families. The campaign, created pro bono by Campbell-Ewald, Detroit, is designed to remind fathers of the critical role they play in their children's lives and encourage responsible fatherhood.

Tweeting for Toilets

By: Karen Egolf on July 16, 2009

Working with nonprofit Wherever the Need, Skadaddle Media has launched a social-media effort, Twitter for Sh-tters, to raise awareness and money to build eco-sanitation toilets in the poorest regions of the world.

Setting up a PSA Clearinghouse for Digital Sign Networks

By: Karen Egolf on May 06, 2009

The Ad Council is teaming up with MediaTile Co. to make its public service announcements easily available to digital signage networks in a program called PSA Casting, set to be launched this fall.

Walking for AIDS

By: Karen Egolf on May 14, 2010

Team Impact Red, captained by Tyler Helms, VP-account director, Deutsch Advertising, will be walking in the 25th annual AIDS Walk New York on Sunday. Surpassing its initial goal of $25,000, the team has raised more than $35,000 in less than two weeks and now ranks as the 11th highest fundraising team for the event.

Allstate Tackles Domestic Violence With 'Purple Purse'

By: Karen Egolf on October 27, 2011

With one in four women affected by domestic violence in her lifetime, the Allstate Foundation launched "Purple Purse," a new campaign in conjunction with YWCA to raise awareness of the problem and to get people talking about it in October, Domestic Violence Awareness Month.

GQ Staff Joins Neighborhood Project

By: Karen Egolf on May 15, 2009

More than 200 GQ staff members and subscribers recently pitched in to a neighborhood revitalization project at Thomas Jefferson Park in Manhattan. The project, part of national AmeriCorps Week, drew more than 1,500 volunteers as well as community and corporate partners.