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iVillage Develops Intern Program

By: Karen Egolf on September 29, 2011

NBCUniversal's iVillage established an internship program for college students this summer to give them an in-depth understanding of how the company works. Here, iVillage President Jodi Kahn discusses the program, its success and where it's headed in the future.

U.N. Campaign Urges People to 'Seal the Deal'

By: Karen Egolf on October 26, 2009

A United Nations public service program is asking people to sign an online petition through SealtheDeal2009.org , urging world leaders to take action on climate change when they meet for the U.N.'s global summit that starts Dec. 7 in Copenhagen.

CMO Council Launches PSA Contest

By: Karen Egolf on November 10, 2009

The CMO Council has launched a contest inviting creatives to produce PSAs for its Pause to Support a Cause program. This initiative donates money to charities based on individual participation in online market research funded by global companies.

Finding a Way to Fight TB

By: Karen Egolf on April 28, 2009

Despite the relative success in controlling tuberculosis in the U.S., TB remains a major global epidemic that kills one person every 20 seconds, or almost 2 million people a year worldwide; 9 million more will become infected next year alone. With that in mind, Seiter & Miller Advertising, New York, working with the Stop TB Partnership, produced a pro bono effort to raise TB awareness.

Ad Council Offers New Responsible Fatherhood PSAs

By: Karen Egolf on June 15, 2011

In honor of Father's Day, the Ad Council has released new PSAs in its effort to encourage fathers to "Take Time to Be a Dad Today." The new ads are the latest in a 15-year campaign created pro bono by Campbell Ewald , Warren, Mich., to inspire fathers to be more involved in their children's lives.

CMO Council Names 'Pause' Winners

By: Karen Egolf on April 05, 2010

The CMO Council has named the winners of its public-service advertising contest, Pause to Support a Cause, which was created to boost support for the organization's Survey for Good program that raises money for nonprofits based on public participation in online market research.

MediaCom Works With Dress for Success

By: Karen Egolf on April 14, 2009

Doug Checkeris, CEO of MediaCom North America, recently served as chairman of Dress for Success' annual "Something to Share" Worldwide Gala in New York, which raised more than $1 million for the nonprofit organization.

BBDO Tries Tech to Stop Ad Men From Casting Monkeys

By: Karen Egolf on May 13, 2011

To support its recent commitment to the Great Ape Pledge from People for the Ethical Treatment of Animals, BBDO NY has installed an auto-correct program on all of its computers to remind creatives and others not to use these animals in videos and films.

'Don't Move Firewood' Campaign Expanding

By: Karen Egolf on August 10, 2009

The award-winning "Don't Move Firewood" campaign is continuing to expand. The campaign, designed to prevent the spread of invasive pests and diseases through moving firewood, was started by the Nature Conservancy and the Continental Dialogue on Non-Native Forest Insects and Diseases, working with Hamburger Co., a political and media consulting company, and Carousel30, an interactive media company.

Helping Women 'Be That Woman'

By: Karen Egolf on December 10, 2009

In an effort to help improve the lives and women in the Washington, D.C., area, RP3 Agency, Bethesda, Md., introduced "Be That Woman" -- a campaign that has raised more than $88,000 since its viral video debuted Oct. 20.