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KFC LAUNCHES CAMPAIGN TO CHANGE HIGH-FAT IMAGE

By: Kate Macarthur on October 28, 2003

CHICAGO (AdAge.com) -- With sales declining and competition exploding, KFC Corp. today is going on the offensive with a defensive-minded strategy aimed at educating the public that fried chicken can actually be part of a healthy diet.

Michelle Gass

By: Kate Macarthur on June 01, 2007

As senior VP-chief merchant, global product for Starbucks Corp., Michelle Gass presides over the worldwide product and development teams for 250 products and most of the company's revenue. It's a massive challenge as the chain works to rein in the commoditization famously outlined in a recent company memo from Chairman Howard Schultz.

Fast-Feeders Wake Up to Late-Night Potential

By: Kate Macarthur on April 24, 2006

CHICAGO (AdAge.com) -- As the 24-hour economy pushes dinner time into what used to be bedtime, fast-food marketers are finding strong sales in the hours between dinner and breakfast, which NPD Group estimates now accounts for nearly 8% of the $160 billion fast-food industry.

MCDONALD'S MAKES CHANGES TO EXECUTIVE RANKS

By: Kate Macarthur on January 27, 2005

CHICAGO (AdAge.com) -- McDonald's Corp. yesterday announced several changes and promotions to its executive ranks, for North America and overseas, as the fast-food marketer is possibly putting in place a succession plan.