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COCA-COLA ANNOUNCES TOP-LEVEL MANAGEMENT CHANGES

By: Kate Macarthur on March 23, 2005

CHICAGO (AdAge.com) -- In its latest move to shake up its senior management ranks, Coca-Cola Co. today named Mary Minnick, president of Coke's Asia Group, to head a newly created post integrating marketing, innovation and strategic growth.

Why Gatorade's Soccer Flick Is a Branded-Entertainment Rarity

By: Kate Macarthur on May 17, 2007

CHICAGO -- Like its PepsiCo sibling Mountain Dew, which financed a successful action-sports documentary in 2005, Gatorade has entered the moviemaking business. But the marketer is risking big bucks by attempting to communicate its "will to win" message through a teen sports drama with a triumph-over-obstacles theme.

COKE SELECTS AKQA FOR INTERACTIVE AD ACCOUNT

By: Kate Macarthur on October 21, 2005

CHICAGO (AdAge.com) -- Coca-Cola Co. has awarded lead interactive agency duties to AKQA, San Francisco, following a global review, the marketer said.

Tiny Cricket Cola Aims Legal Slingshot at Coke

By: Kate Macarthur on April 19, 2006

CHICAGO (AdAge.com) -- Call it happiness in being first. Despite the millions Coca-Cola Co. began spending in a splashy global campaign last month to try to convince consumers that its flagship brand is "happiness in a bottle," a tiny brand called Cricket Cola already owns that tagline. Now, the little brand with print ads that shout "Hello Goliaths, Meet David" is demanding Coke get off the happiness bandwagon.