By: Hillary Chura on October 13, 2003
By: Kate Macarthur on May 15, 2006
CHICAGO (AdAge.com) -- When Eric Schlosser, author of the kids book "Chew on This: Everything You Don't Want to Know About Fast Food," made an appearance at Glen Crest Middle School last week, he was tracked all the way to the auditorium by McDonald's Corp. PR honcho Bridget Coffing.
By: Kate Macarthur on July 10, 2001
CHICAGO (AdAge.com) -- Offering a first view into the workings of its new organization, Interpublic Group of Cos. late today unveiled a new corporate structure following the completion of its acquisition June 19 of True North Communications.
By: Kate Macarthur on July 24, 2002
By: Kate Macarthur on June 27, 2005
By: Kate Macarthur on October 08, 2004
CHICAGO (AdAge.com0 -- McDonald's Corp. is replacing Coca-Cola Co.'s Minute Maid orange juice for rival PepsiCo's Tropicana brand in its 1,250 U.K. restaurants.