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The Ultimate 'Halo 3' Accessory: Mountain Dew

By: Kate Macarthur on April 16, 2007

CHICAGO (AdAge.com) -- The Pepsi-Cola North America brand is readying a red-hued, citrus-cherry-flavored, limited-edition Mountain Dew that will carry the name of the much-anticipated "Halo 3" for Microsoft's Xbox 360. Touted as the first soft drink created for and co-branded with a video game, the new Dew is positioned as "game fuel."