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Restaurant Business in Worst Slump Since '91

By: Kate Macarthur on August 14, 2006

CHICAGO (AdAge.com) -- Sharp same-store sales declines among some of the biggest players in the $331 billion restaurant industry have analysts and marketers worrying whether the slide is a long-term trend or a short-term hit due to less disposable income. In either case, casual-dining chains and independents are the biggest losers.

Former Coke Employee Convicted of Stealing Product Secrets

By: Kate Macarthur on February 02, 2007

CHICAGO (AdAge.com) -- A jury today convicted a former Coca-Cola Co. secretary of conspiring to steal Coke secrets and product prototypes and offering to sell them to rival PepsiCo for up to $1.5 million.

COKE SELECTS AKQA FOR INTERACTIVE AD ACCOUNT

By: Kate Macarthur on October 21, 2005

CHICAGO (AdAge.com) -- Coca-Cola Co. has awarded lead interactive agency duties to AKQA, San Francisco, following a global review, the marketer said.

Wendy's Wakes Up to Breakfast; Launches Test Menu

By: Kate Macarthur on August 01, 2006

CHICAGO (AdAge.com) -- As part of its reorganization, Wendy's is waking up to sales possibilities of breakfast with a major breakfast menu. test Management and analysts say the new plan could reap $160,000, or 11% more of sales per store annually within three years.