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Edward Boyd, Helped Break Corporate Color Barrier, Dies

By: Kate Macarthur on May 02, 2007

CHICAGO (AdAge.com) -- Edward F. Boyd, one of the first African-American executives to break the color barrier, died April 30 in Los Angeles. Mr. Boyd, 92, leaves a marketing legacy that set a standard of equality toward African Americans years before segregation ended and helped change the sales trajectory of beverage giant Pepsi-Cola.