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Why Big Brands Are Getting Into the Ring

By: Kate Macarthur on May 22, 2007

CHICAGO (AdAge.com) -- The gloves also have come off for advertisers, and it's not just the upstarts taking swings. The challengers in this round of comparative ads are far from the usual small-time players in esoteric categories. Increasingly, the jabs are coming from industry giants such as Pizza Hut, Diet Pepsi, Apple and Subway.


By: Kate Macarthur on November 04, 2003

CHICAGO (AdAge.com) -- Buffets Inc. is set to select independent Doner, Southfield, Mich., to handle creative and media duties for its Old Country Buffets and Home Town Buffet restaurant chains, executives close to the situation said today.