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McDonald's Steels for Assault on Image

By: Kate Macarthur on April 02, 2006

CHICAGO (AdAge.com) -- McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack on their reputation-and bottom line by best-selling author Eric Schlosser, who is about to release a new movie and book that put the hamburger chain in a bad light.

WIEDEN & KENNEDY GETS FLAGSHIP COCA-COLA AD ACCOUNT

By: Kate Macarthur on October 06, 2005

NEW YORK (Adage.com) -- Coca-Cola Co. is moving its $150 million-plus North American flagship advertising account to independent Wieden & Kennedy, Portland, Ore., from Berlin Cameron & Partners, New York.

SUBWAY NAMES NEW MARKETING CHIEF

By: Kate Macarthur on January 13, 2006

CHICAGO (AdAge.com) -- Subway Restaurants' Franchisee Advertising Fund Trust has named advertising agency executive Tony Pace its new senior VP-chief marketing officer. He succeeds Chris Carroll, who left the marketer in September.

Chipotle Gets Its Global Groove On

By: Kate Macarthur on June 16, 2004

Chipotle this past weekend hosted its first Global Groove world music festival in its Denver backyard, expanding the McDonald's-backed burrito joint's commitment to noncommercial music and its image as a cultural trendsetter.