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Hewlett-Packard + Johnson = results

By: Kate Maddox on October 25, 2004

Allison Johnson, senior VP of corporate marketing at Hewlett-Packard Co., has been named the BtoB Marketer of the Year for leading innovative enterprise marketing efforts at HP, including a major new b-to-b campaign, rigorous analytics and experiential marketing with enterprise customers.

HP demonstrates power of partnerships

By: Kate Maddox on October 25, 2004

Hewlett-Packard Co., which was started in 1939 in a Palo Alto, Calif., garage by Stanford University classmates Bill Hewlett and Dave Packard, has retained its legacy of inventiveness through changes in the business climate and significant company growth.

Report Roundup: Mobile

By: Kate Maddox on May 13, 2011

In her blog post this week, eMarketer analyst Stephanie Reese provides a roundup of recent eMarketer reports on mobile marketing and advertising.