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1-10 of 1,524 entries were found for “Kate Maddox”

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SAP rolls out ‘Run Better' campaign

By: Kate Maddox on October 04, 2010

Enterprise software company SAP this week will debut a global brand campaign called “Run Better,” designed to show how the company is helping its customers run better businesses.

Tektronix wins for best practices

By: Kate Maddox on April 04, 2005

Tektronix, Portland, Ore., which provides test and measurement equipment and services to communications and computer companies, has its own, award-winning process for testing the effectiveness of its marketing programs.

Social Media for the Boardroom

By: Kate Maddox on October 04, 2010

Social media expert Paul Dunay says companies like Chevron are embracing social media as a way to gain insights about their customers that can be shared at the highest levels of the organization.