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Paving Media Cow Paths

By: Kate Maddox on July 16, 2010

Social media guru Paul Gillin shares his recent frustrations with companies that are falling short with their Twitter accounts.

Office Depot ads hail 'Heroes'

By: Kate Maddox on February 08, 2010

Office Depot last month rolled out an ad campaign, “Heroes,” designed to celebrate small businesses and the role they are playing in the economic recovery.

Hartford Group rolls out new ad campaign

By: Kate Maddox on December 10, 2009

Hartford, Conn.—In preparation for its 200th anniversary next year, The Hartford Group has rolled out an integrated ad campaign with the tagline, “With the Hartford behind you, achieve what’s ahead of you.”

Russell debuts thought-leadership campaign

By: Kate Maddox on February 08, 2010

Russell Investments, which provides investment products such as mutual funds and retirement plans to institutional and individual investors, rolled out a thought-leadership campaign last month.

Online agencies pursue strategic growth

By: Kate Maddox on February 14, 2005

Responding to an uptick in online ad spending and the growing demand for interactive marketing services, online ad agencies are beefing up their strategic services through acquisitions, hiring and partnerships.