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Consumer vision for b-to-b creative

By: Kate Maddox on June 04, 2007

Phil Gayter, who joined marketing communications agency Nicholson Kovac in February as director of creative services, brings broad expertise in b-to-b and consumer advertising to the Kansas City, Mo., agency.

Google gives away search analytics

By: Kate Maddox on November 23, 2005

With search proving to be one of the most effective marketing tools available, the demand for analytics products to track the performance of search campaigns is heating up. Last week, Google announced it would offer Google Analytics, its hosted Web analytics service, free to businesses.

BMA to expand membership to include product, sales execs

By: Kate Maddox on June 06, 2003

The Business Marketing Association, which held its annual conference last week in Chicago, plans to expand its membership into all areas of marketing and offer new resources to marketers in an effort to help pull the industry out of its current slump. The BMA, whose membership comprises mainly marketing communications and advertising professionals at b-to-b companies, wants to make a push into more product-driven and sales-oriented areas, said Rip Ripley, the group’s new chairman and COO of marketing communications agency BSM&R Inc.

Help wanted: Skillful CMO with track record

By: Kate Maddox on February 14, 2005

"The microscope on CMOs is so intense that Superman or Superwoman would have trouble getting it all done," said Greg Welch, partner and practice leader-marketing officer practice at executive search firm Spencer Stuart, Chicago.