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Trade shows start to recover

By: Kate Maddox on February 08, 2002

The b-to-b trade show business, which relies on travel, exhibitor spending and advertising, is witnessing a slow recovery as the nation bounces back from Sept.

CA adds 'Technologies' to brand's bottom line

By: Kate Maddox on June 22, 2010

Enterprise software company CA (which shortened its name from Computer Associates in 2006), has rebranded itself as CA Technologies to more clearly define its scope. “We have not done a legal name change.

Forrester reports shift to online ads

By: Kate Maddox on June 13, 2005

The majority of marketers plan to increase their online advertising budgets over the next five years as they find the medium more effective than traditional media, according to a report released last month by Forrester Research.