By: Kate Maddox on April 22, 2013
By: Kate Maddox on July 12, 2010
Converted Organics, a Boston-based organic fertilizer company, has seen dramatic results with its recent integrated campaign.
By: Kate Maddox on October 26, 2001
A new study commissioned by the trade association American Business Media shows that advertising during a down economy can have a long-term impact on brand awareness and purchasing decisions.