By: Kate Maddox on June 01, 1998
By: Kate Maddox on November 12, 2007
In July, Beijing-based computer maker Lenovo introduced a rebranding campaign in the U.S.
By: Kate Maddox on October 04, 2010
Enterprise software company SAP this week will debut a global brand campaign called “Run Better,” designed to show how the company is helping its customers run better businesses.
By: Kate Maddox on February 14, 2011
The big game may be over, but Super Bowl XLV advertisers are hoping to keep the conversation about their ads and brands alive through Facebook, Twitter and other social media channels.
By: Kate Maddox on September 21, 1998
By: Kate Maddox on November 16, 1998
By: Kate Maddox on April 07, 2008
Looking for a small way to make a big impression with clients?
By: Kate Maddox on April 04, 2005
Tektronix, Portland, Ore., which provides test and measurement equipment and services to communications and computer companies, has its own, award-winning process for testing the effectiveness of its marketing programs.
By: Kate Maddox on April 13, 1998
Social media expert Paul Dunay says companies like Chevron are embracing social media as a way to gain insights about their customers that can be shared at the highest levels of the organization.
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