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Agencies bulk up online skills

By: Kate Maddox on March 24, 2008

To handle their clients' growing demand for interactive services, b-to-b agencies are expanding their offerings through new hires, acquisitions, partnerships and new service practices.

Study: Small businesses focus on growth

By: Kate Maddox on July 11, 2005

Growing revenue and retaining customers are the top priorities of small businesses, and they are using a mix of marketing tools to achieve these goals, according to a survey released last month by marketing services company Interland.

IBM makes the most of many media

By: Kate Maddox on October 25, 2004

As VP-worldwide integrated marketing communications for IBM Corp., Lisa Baird is responsible for all strategic brand, product and services advertising at IBM, as well as media, direct, interactive, events and sponsorships.

Blogging Off

By: Kate Maddox on May 02, 2008

Three years after starting his blog, “Marketing Measurement Today,” Pat LaPointe, managing partner of MarketingNPV, is blogging off.

Search, tracking big at ad:tech

By: Kate Maddox on November 14, 2006

The ad:tech conference in New York last week was a staging platform for dozens of new online ad products, from search to blogs to analytical services.