By: Kate Maddox on September 21, 1998
By: Kate Maddox on April 05, 1999
By: Kate Maddox on January 18, 2010
To celebrate its 200th anniversary this year, The Hartford Financial Services Group has rolled out an integrated campaign with the theme, “With The Hartford behind you, achieve what's ahead of you.” The campaign, developed by Rodgers Townsend, St.
By: Kate Maddox on August 13, 2007
ITT Corp., a global engineering company with products including fluid technology, defense electronics, and motion and flow control systems, wanted to present a unified brand message within the water technology industry.
By: Kate Maddox on November 10, 2008
Bertels said the agency has several campaigns in the works for clients in banking, aircraft and other b-to-b industries being hit hard by the downturn. For client Intrust Bank, founded in 1876 as Farmers & Merchants Bank, the agency developed a campaign focused on messages of trust and stability, with personal messages from the bank's senior leadership and from banking customers.
By: Kate Maddox on February 07, 2012
Sybase Inc., an enterprise software company that is part of SAP, will increase its marketing spending this year in four key areas: collateral, social media, direct marketing and mobile, said Mark Wilson, senior VP-corporate and field marketing at Sybase.