By: Kate Maddox on September 16, 2013
Marketers that have recently conducted agency searches said they are looking for more specialized services in social media, SEO and content marketing, as well as partners that can provide strategy and support for internal marketing departments.
By: Kate Maddox on May 16, 2008
Buzz marketing expert Paul Dunay of Bearing Point says thereâs a lot of discussion these day about how the explosion of new mediaâ"such as RSS feeds, blogs, podcasts, video, communities and micro-bloggingâ"is eroding the traditional command-and-control branding that has become standard for marketers.
By: Kate Maddox on July 31, 2014
Fertilizer company PotashCorp worked with gyro Chicago to develop an app giving farmers real-time data. Here's what made it successful.
By: Kate Maddox on June 24, 2011
New York—Matt Preschern, VP-demand programs for North America at IBM Corp., said in a world where the customer is increasingly in control, marketers need to bring more science to the art of marketing, during the closing keynote address at BtoB' s daylong virtual trade show Leading Edge: Demand Generation in the Digital Age.
By: Kate Maddox on September 15, 1997