By: Laura Ries on March 11, 2012
...even more important to have visual hammers, which often require no translation, says Laura Ries, in challenging her father Al's famed theory on positioning.
By: Laura Ries on May 02, 2006
Starbucks is the big boy of coffee. With 11,000 units, it's the world's largest coffee chain. With a focused brand, consistent customer experience and brilliant marketing, Starbucks has persuaded me and millions of others to trade up from our 50-cent cup of joe to a $3 cup of indulgence. But it is vulnerable.
By: Laura Ries on August 21, 2011
Laura Ries In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with "cheap" would be up...
By: Laura Ries on November 11, 2015
Taglines seldom position a brand, while a slogan is the brand's battlecry, writes Laura Ries in an excerpt from her new book "Battlecry."