By: Elena Bowes on April 18, 1994
Taking its David vs. Goliath battle from the U.S., upstart marketer Snapple Beverage Corp. is gearing up to roll out its exotic juice and tea-based drinks, such as peach-flavored iced tea and kiwi strawberry punch, to Europe this summer.
By: Laurel Wentz on June 22, 2010
Frugal jury under SMG's Laura Desmond awards only 47 Lions.
By: Laurel Wentz on May 01, 2013
Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.
By: Laurel Wentz on November 18, 2010
NEW YORK (AdAge.com) -- Look closely at a Toyota and you may see a bright decal that says "Somos muchos mexicanos. Somos muchos Toyotas," Spanish for "We are many Mexicans. We are many Toyota owners." As Toyota struggled to recover from a drop in sales and reputation due to safety concerns, the car maker's U.S. Hispanic shop, Conill, came up with a simple idea to link Latinos' pride in their heritage with pride in being a Toyota owner.
By: Melanie Wells on April 04, 1994
By: Laurel Wentz on June 02, 2013
As Univision steals viewers and makes a play for advertisers from the English-language TV networks, marketing head Ruth Gaviria has been revamping its brand.
By: Laurel Wentz on October 29, 2009
Ad spending in Spanish-language media monitored by Nielsen fell by 6.3% during the 12-month period through June 2009 to $5.5 billion, according to the market-research firm.