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Nissan Shifts Regional Ad Account to Zimmerman & Partners

By: Laurel Wentz on April 10, 2006

NEW YORK (AdAge.com) -- Nissan North America moved the regional portion of its U.S. Hispanic advertising account to Zimmerman & Partners Advertising, from the Vidal Partnership, the largest independent U.S. Hispanic shop.

U.S. HISPANIC TV EMBRACES PRODUCT PLACEMENT

By: Laurel Wentz on October 25, 2004

NEW YORK -- Product placement has come to scripted drama on U.S. Spanish-language TV. At least 20 hours of weekly novelas that air between 7 p.m. and 11 p.m. are now homegrown productions that offer content integration opportunities never before available.