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MORE BIG MARKETERS EXPAND HISPANIC ADVERTISING PLANS

By: Laurel Wentz on September 06, 2004

NEW YORK (AdAge.com) -- NEW YORK (AdAge.com) -- This fall many marketers who have already taken the first small steps into the U.S. Hispanic market -- typically dabbling with local radio and translating a few general-market TV commercials into Spanish -- are making the next, bigger leap.

Dieste in Search of a CEO

By: Laurel Wentz on January 10, 2008

NEW YORK (AdAge.com) -- Omnicom Group is looking for a new CEO for its biggest U.S. Hispanic agency, Dieste Harmel & Partners, following a behind-the-scenes restructuring.

Jesse Jackson Enters Ad Industry Diversity Fray

By: Laurel Wentz on November 15, 2006

LOS ANGELES (AdAge.com) -- Civil rights activist Rev. Jesse Jackson at a session yesterday of the Association of National Advertisers' Multicultural Marketing Conference said more public hearings on the diversity practices of the advertising industry were being planned in Los Angeles, Chicago and Atlanta.