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Terra Targets U.S. for First English-Language Launch

By: Laurel Wentz on June 09, 2008

NEW YORK (AdAge.com) -- Eyeing U.S. expansion beyond the Hispanic market, Spanish portal Terra is starting to add English on its Spanish-language site and has picked the U.S. as the first market for the launch of an English-language social-video bookmarking site called Kazivu.

How Being 'There' at Right Time Paid Off for State Farm Musicians

By: Laurel Wentz on June 09, 2008

NEW YORK (AdAge.com) -- What if, during the casting of a State Farm commercial, three struggling Mexican musicians with day jobs such as gardening and construction work meet for the first time and form a successful band, get gigs, release a CD, do radio and TV interviews, and live the American dream?

People Meters Causing Static for Advertisers

By: Laurel Wentz on June 09, 2008

NEW YORK (AdAge.com) -- Hispanic radio stations and ad agencies fear a huge drop in ratings when Arbitron moves from paper diaries to Portable People Meters to measure radio audiences.