By: Laurel Wentz on December 27, 2013
Agency networks from Japan, Korea and China with global aspirations have come up with a strategy to expand.
By: Charles Siler on October 24, 1994
By: Laurel Wentz on November 19, 2001
By: Laurel Wentz on April 10, 2006
NEW YORK (AdAge.com) -- Nissan North America moved the regional portion of its U.S. Hispanic advertising account to Zimmerman & Partners Advertising, from the Vidal Partnership, the largest independent U.S. Hispanic shop.
By: Laurel Wentz on October 25, 2004
NEW YORK -- Product placement has come to scripted drama on U.S. Spanish-language TV. At least 20 hours of weekly novelas that air between 7 p.m. and 11 p.m. are now homegrown productions that offer content integration opportunities never before available.