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Hispanic Upfront Likely Will Climb 7% as Nets Tout Brand Integration

By: Laurel Wentz on June 04, 2007

NEW YORK (AdAge.com) -- This year's U.S. Hispanic TV upfront is likely to be up by about 7%, compared with flat spending or even a decline in sales among the English-language networks. Along with those new Spanish-language dollars, some fresh ideas floated at last month's upfront presentations are on the way.

Telemundo, Like NBC, Embraces Digital Platform

By: Laurel Wentz on May 16, 2007

NEW YORK (AdAge.com) -- The Spanish-language TV upfront is now big enough that NBC Universal's Telemundo moved to Radio City Music Hall last night from much smaller venues in previous years. The network has also been on something of a comeback journey since switching from imported to original programming despite struggles with ratings.

Why Marketers Are Teaming With an Online English Class

By: Laurel Wentz on June 04, 2007

NEW YORK (AdAge.com) -- Marketers are intrigued by a new way to reach Spanish-speakers as they learn English: by sponsoring lessons in a free two-month-old online language course called English180. Initial free trials are about to begin for Unilever, the U.S. Army, Mitsubishi and Macy's, and Andres Moreno, English180's CEO, hopes they will lead to paid brand campaigns.