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Hispanic Creative Advertising Awards 2010

By: Laurel Wentz on October 09, 2010

NEW YORK (AdAge.com) -- No one understands the U.S. Hispanic consumer better -- or with more creative advertising -- than Procter & Gamble. The biggest advertiser to Hispanics was also one of the biggest winners at Ad Age's 12th annual Hispanic Creative Advertising Awards, taking home the Best of Show trophy for a Bounty paper-towel commercial that identifies with the battle people fight against messy spills for a clean kitchen.

Looking to Grow in China?

By: Laurel Wentz on May 13, 2009

The fifth-largest ad market is one of the toughest places in the world for foreign brands to succeed. Ad Age's White Paper by Normandy Madden, who has spent 11 years reporting on the successes and failures of brands in China, explores tactics and busts myths about how to win over consumers there. Here is an excerpt about the top ten things marketers must understand to succeed in China.