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VINCENT BOLLORE ACQUIRES MORE HAVAS STOCK

By: Lisa Sanders on June 16, 2005

NEW YORK (AdAge.com) -- Six days after winning a bare-knuckles battle for four seats on Havas' board, corporate raider Vincent Bollore has boosted his stake in the company to 22.01% from 20.39%, according to French newspaper and wire service reports.

CMO PUZZLE: FINDING THE MESSAGE IN MARKETING DATA

By: Lisa Sanders on June 16, 2004

NEW YORK (AdAge.com) -- The idea for the mid-calorie cola Pepsi Edge languished in the recesses of Pepsi-Cola North America until astute number-crunchers at the Purchase, N.Y.-based beverage maker analyzed consumer behavior data and found that the number of consumers who drink both regular and diet soft drinks has grown more than 70% in the past two years.

ING DIRECT SPLITS WITH BARTLE BOGLE

By: Lisa Sanders on June 17, 2004

NEW YORK (AdAge.com) -- Wilmington, Del.-based ING Direct has split with ad agency Bartle Bogle Hegarty, which handled TV and print advertising for the financial services firm since March 2002, an ING Direct spokeswoman said.

Scanzoni, Doyle Get Top Spots at Mediaedge:cia

By: Lisa Sanders on March 21, 2007

NEW YORK (AdAge.com) -- Mediaedge:cia, one of WPP Group's four global media networks, today named two company veterans, Lee Doyle, 47, and Rino Scanzoni, 52, to top leadership roles in North America. Mr. Doyle becomes CEO-North America and Mr. Scanzoni becomes chairman.