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1-10 of 1,019 entries were found for “Lisa Sanders”

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Marketers, Web Bigs Rush to Crack Local-Search Code

By: Lisa Sanders on March 12, 2007

NEW YORK (AdAge.com) -- As more consumers go online to research and shop for services, the local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group. That means more executives at more small and medium-size businesses will increase the amount of time and money they devote to local-search campaigns. But it's easier said than done -- for both the marketers trying to use this tool and the search companies trying to perfect it.

MCCANN KEEPS BLACK & DECKER CREATIVE

By: Lisa Sanders on December 13, 2003

NEW YORK (AdAge.com) -- Interpublic Group of Cos.' McCann-Erickson Worldwide retained creative and strategic responsibilities for Black & Decker's estimated $15 million power-tools account, a spokesman for the agency said.

ACCOUNT PLANNING GROUP-U.S. SHUTS DOWN

By: Lisa Sanders on March 17, 2003

NEW YORK (AdAge.com) -- Two years after it launched as an independent professional organization, the Account Planning Group-U.S. is throwing in the towel and being Absorbed into the 4As.