x
Advertisement
Scroll to Continue

1-10 of 1,019 entries were found for “Lisa Sanders”

Refine Search:
Searching within:

How Publicis' $1.3B Acquisition Is Changing the Company's Mind-Set

By: Lisa Sanders on May 14, 2007

Publicis Groupe's $1.3 billion bet on digital-marketing-services agency Digitas bought the world's fourth-largest marketing organization a top player in a fast-growing industry sector. It also sent a crystal-clear message to the marketplace that Chairman-CEO Maurice Levy is serious about making the Paris-based holding company into a digital communications leader.

Major Marketers Turn to Yellow Pages

By: Lisa Sanders on March 08, 2004

Traditionally considered the advertising territory of personal injury attorneys, construction companies and movers, Yellow Pages directories are rarely included in the media plans of major consumer marketers. Now, some are beginning to think differently.

DEUTSCH WINS IKEA ADVERTISING ACCOUNT

By: Lisa Sanders on January 13, 2006

NEW YORK (AdAge.com) -- After a rough 2005, Deutsch started the New Year with a bang by winning creative duties for Swedish discount home retailer Ikea. Billings for 2006 are projected at $60 million, an Ikea spokesman said.

SHELL OIL AWARDS $240 MILLION MEDIA ACCOUNT TO WPP

By: Lisa Sanders on June 02, 2005

NEW YORK (Adage.com) -- Royal Dutch/Shell Group's Shell Oil today named a team from various WPP Group media agencies to handled media planning and buying for three of the company's business groups following a review, according to a Shell spokeswoman.