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GOODYEAR PUTS ADVERTISING AND MEDIA INTO REVIEW

By: Lisa Sanders on August 09, 2005

NEW YORK (AdAge.com) -- Just more than one year since Goodyear Tire & Rubber Co. consolidated advertising duties with Arnold Worldwide, Boston, and media buying and planning duties with Havas sibling MPG, New York, the tire maker is putting both parts of its U.S. account into review, according to executives familiar with the matter.

What a Former 'Suit' Has to Say About Branded Entertainment

By: Lisa Sanders on February 22, 2007

NEW YORK -- Canadian Jeff Spriet, co-founder, president of Toronto-based TV production company Chokolat, says he can do more with a marketer's ad budget in branded entertainment than a marketer can with a 30-second spot.

ARNOLD NEW YORK HIRES NEW CHIEF CREATIVE OFFICER

By: Lisa Sanders on January 06, 2004

NEW YORK (AdAge.com) -- John Staffen, formerly of Omnicom Group's DDB Worldwide, has been hired as the top creative officer at the New York office of Arnold Worldwide, a unit of Havas, according to executives close to the situation.

INITIATIVE HIRES NORTH AMERICAN CEO

By: Lisa Sanders on March 27, 2006

NEW YORK (AdAge.com) -- Initiative today said it has hired as North American CEO Richard Beaven, exec VP-managing director, from Publicis Groupe's MediaVest. Mr. Beaven will report to Alec Gerster, CEO of Initiative Worldwide.

Lightspeed Battles Consumers' Research Fatigue

By: Lisa Sanders on November 13, 2006

NEW YORK (AdAge.com) -- Wondering how to pry usable responses out of over-surveyed consumers? One research company thinks the answer may lie in incentives such as free DVD's and iTunes downloads as well as using cellphones to administer questionnaires.