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PFIZER AWARDS CELEBREX ACCOUNT TO KAPLAN THALER

By: Lisa Sanders on October 14, 2003

NEW YORK (AdAge.com) -- Pharmaceutical manufacturer Pfizer selected Publicis Groupe's Kaplan Thaler Group, New York, to handle advertising reponsibilities for its Celebrex account, following a review, the company said today.

BMW SELECTS EIGHT AGENCIES FOR AD REVIEW

By: Lisa Sanders on August 22, 2005

NEW YORK (AdAge.com) -- BMW of North America today chose eight agencies as semifinalists to compete for the automaker's $70 million national creative advertising account, according to a company spokeswoman.

Euro RSCG Wins ExxonMobil Advertising Account

By: Lisa Sanders on February 09, 2006

NEW YORK (AdAge.com) -- ExxonMobil has awarded advertising creative duties for its corporate branding to Euro RSCG, New York, according to the agency.

FIDEL CASTRO SCORES MARKETING VICTORY

By: Lisa Sanders on April 05, 2004

NEW YORK (AdAge.com) -- Fidel Castro, the Cuban dictator famed for his love of cigars, is surely celebrating the U.S. District Court ruling in New York last week. A judge granted trademark protection to the famed Cohiba brand cigar that was made for him and is a high-status commercial icon of the island he rules.

Media Agencies Bulk Up on Search Marketing

By: Lisa Sanders on April 11, 2007

NEW YORK (AdAge.com) -- Group M, the umbrella unit that oversees WPP media networks MindShare, Mediaedge:cia, MediaCom and Maxus, today said it will create a search-engine-marketing specialty. That move follows news of Interpublic Group of Cos. taking a stake in search-marketing firm Reprise Media and Aegis Group's elevation of an executive to oversee global search efforts.

Why Media Agencies Need Diversity

By: Lisa Sanders on March 01, 2007

NEW YORK (AdAge.com) -- The overall interests of the advertising industry have not been hampered by competition between stand-alone multicultural agencies and larger general-market agencies with internal multicultural units, said Eugene Morris, founder of E. Morris Communications.