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How BofA Juggled 9 Shops, Single Message

By: Lisa Sanders on April 02, 2007

Anne Finucane took over as CMO of Bank of America with a big task -- completely reposition the industry leader's consumer, credit-card and private-banking businesses -- and do it in less than 12 months. The challenge was made all the bigger by the fact that there's no real consensus on how to implement massive integrated campaigns.

NYC to Subpeona Ad Agency Execs in Diversity Probe

By: Lisa Sanders on March 06, 2006

NEW YORK (AdAge.com) -- Madison Avenue's white management ranks are about to be exposed in public hearings on ad agencies' minority-hiring practices that could drag industry stars such as Andrew Robertson, Kevin Roberts and Shelly Lazarus -- and their clients -- into an unflattering spotlight.

Donohue, Kite Elevated at MediaVest

By: Lisa Sanders on May 25, 2007

...s helm as CEO, Bill Tucker was quick to assemble his team. Lisa Donohue, exec-VP-managing director, is now president-connections strategy, while Jim...


By: Lisa Sanders on December 21, 2005

NEW YORK (AdAge.com) -- Trains and buses operated by New York City's Metropolitan Transit Authority stopped running when its workers went on strike, but Madison Ave. remained open for business.

Why Media Agencies Need Diversity

By: Lisa Sanders on March 01, 2007

NEW YORK (AdAge.com) -- The overall interests of the advertising industry have not been hampered by competition between stand-alone multicultural agencies and larger general-market agencies with internal multicultural units, said Eugene Morris, founder of E. Morris Communications.


By: Lisa Sanders on July 13, 2004

NEW YORK (AdAge.com) -- Publicis Groupe signaled today it is withdrawing as a potential buyer for all of Grey Global Group. But the French advertising firm left open the door to acquiring parts of Grey if they become available.