By: Malika Toure on April 22, 2015
Morgan Spurlock directed Droga5's first video for Toyota's forthcoming Mirai, which counts water as its only emission.
By: Malika Toure on July 24, 2014
BBDO is shifting its Atlanta office toward in-house content production and analytics to depend less on big TV campaigns.
By: Malika Toure on August 22, 2014
Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine.
By: Malika Toure on January 12, 2015
Jim Elliott's role will be to build "our brand here in the U.S. and beyond," said Global President Pam Hamlin.
By: Malika Toure on September 29, 2014
Creative and media agency staff compete to win a page in an issue of Men's Health for an ad dedicated to a cause or aid organization of the agency's choosing.
By: Malika Toure on March 23, 2015
In the age of fragmented and specialized agencies, should the full service house be resuscitated?
By: Malika Toure on November 13, 2014
One of the first over-the-web TV services to arrive needs a launch campaign.
By: Malika Toure on October 02, 2014
Shhh, don't say content, native advertising or big data.
By: Malika Toure on December 08, 2014
ZImmerman Advertising will lead creative efforts for Michaels Arts & Crafts.