By: Mark Bergen on June 12, 2014
Samsung pushes its home appliance line with a decadent Manhattan event.
By: Mark Bergen on October 08, 2014
As the carrier revamps for a big wireless-industry fight, it is now without the 15-year marketing veteran.
By: Mark Bergen on September 19, 2014
Amid a war for data-hungry customers, major carriers are pushing steep iPhone discounts and new features.
By: Mark Bergen on May 21, 2014
The real-time information and analytics firm adds its first CMO.
By: Mark Bergen on October 15, 2014
Company also introduces Android L, meant for use on mobile as well as wearables, homes and automobiles.
By: Mark Bergen on April 24, 2014
Say goodbye to a refreshingly ad-free zone.
By: Mark Bergen on June 26, 2014
Samsung is relying on experiential marketing to get its phones, tablets and connected devices into shopping bags.
By: Mark Bergen on September 08, 2014
Only Burberry and Home Depot make the cut, in a selective debut of new "Buy Now" button.