By: Mark Rechtin on October 07, 1996
Ford Motor Co. has brought in J. Walter Thompson USA to do a study of Mazda's U.S. marketing, similar to one that led to an agency change at Ford's Jaguar unit, according to executives close to the situation.
By: Mark Rechtin on April 14, 1997
...Hiley. "Generally, ad agencies go in the direction that they're given." Mr. Rechtin is a reporter with Automotive News. Alice Z. Cuneo contributed to
By: Mark Rechtin on September 22, 2003
By: Mark Rechtin on November 08, 1999
...to its hardcore-recreation image. The creative approach also will change, said Mark Darling, VP-marketing. Isuzu had tried to prove its vehicles' toughness by...
By: Mark Rechtin on March 25, 2010
...his new position, Romano will report to CEO Jim O'Sullivan and Chief Operating Officer Keishi Egawa. ~ ~ ~ Mark Rechtin is a writer at Automotive News.
By: Mark Rechtin on September 09, 1996