By: Mary E. Morrison on May 15, 2013
Chicagoâ"Building a great team and "practicing failure" are key to the success of technology-driven endeavors, Harper Reed, former CTO of the Obama campaign, said Tuesday at BMA Chicago's Fuel Keynote & Expo here.
By: Mary E. Morrison on March 05, 2013
...such large players could exert even more pressure on b-to-b e-commerce companies to include featuresâ "such as personalization, user reviews; cross- and...
By: Mary E. Morrison on April 11, 2013
Chicagoâ"Social media, search and content marketing are among the tactics driving the most success for panelists who spoke today at BtoB's NetMarketing Breakfast here.
By: Mary E. Morrison on February 13, 2013
B-to-b media M&A activity began to rebound in 2012, with the level of interest largely dependent on a target company's category within the industry and how much it has expanded beyond traditional print media.
By: Christopher Hosford on October 28, 2013
Speakers at BtoB's Digital Edge Live event in New York last week made one thing clear: The relentless proliferation of digital clutter is making it harder for marketers to connect with their audiences.