By: Matt Carmichael on September 18, 2000
By: Matt Carmichael on September 01, 1997
Marketers use registration data to target their messages
By: Matt Carmichael on September 21, 2010
Ad Age chatted with Dan Ariely, the Duke University professor, frequent TED speaker and author of "Predictably Irrational" and "The Upside of Irrationality," to drill deeper into some of his theories and how they could help marketers make more money.
By: Matt Carmichael on July 23, 2010
As Mad Men's fourth season debuts on Sunday (just in case anyone didn't know that) here's a quick look at the advertising world by the numbers in 1964.