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Which Boomers Are Using Social Media the Most?

By: Matt Carmichael on November 11, 2010

A study by multi-generation consulting firm Age Lessons and ComScore found that baby boomers who are care-givers for their pre-boom parents use social media even more than boomers in general.

Trick or Tweet

By: Matt Carmichael on October 13, 2010

Netbase studied 12 months of online conversation around five leading candy brands: Nestle's Butterfinger, Brach's Candy Corn, Hershey's Kit-Kat, Reese's Peanut Butter Cup, and Mars' Snickers to find the best customer sentiment.

Stat of the Day: The Seven-Year Itch Ain't No Myth

By: Matt Carmichael on May 18, 2011

Marilyn Monroe might have paid lip service to being a fan of marriage in "The Seven Year Itch," but new data from the Census Bureau shows that the titular and titillating concept is no myth. For first marriages that ended in divorce, the median time before the couples separated was, you guessed it, seven years.

Product Offerings Are Pretty Slim for Obese Consumers

By: Matt Carmichael on September 20, 2010

CHICAGO (AdAge.com) -- The overweight are the one growing demographic marketers seem intent on largely ignoring. While it's not a problem that impacts all sectors -- overweight consumers don't need a different kind of toothpaste -- more spacious restaurant booths, wider desk chairs and more leg- and shoulder-room on airplanes could present an opportunity for marketers to adapt to a changing consumer.