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How the U.S. Watches Cable

By: Matt Carmichael on April 16, 2012

In this week's Ad Age we looked at what Network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. This map is the cable counterpart.

To Reach Mom, Go Mobile

By: Matt Carmichael on April 05, 2011

More than half of mothers surveyed in a recent study said they purchased a smartphone as a direct result of becoming a mom. Here's how it's changing their lives and shopping habits.