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American Consumer Project: Basha in Lake County, Florida

By: Matt Carmichael on January 03, 2012

In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation to examine the impact of demographic and economic change on consumer behavior, we're tracking 11 households in 11 representative counties. In this piece meet Basha, a preboomer on the go.

Where the Money Is -- and Isn't

By: Matt Carmichael on December 17, 2010

Using new Census data, we look at concentrations and sheer numbers of high-income households, how those numbers have changed in the last decade and trends to watch for 2011.