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Losing Numbers but Maintaining Spending Power

By: Matt Carmichael on March 23, 2011

Just because a segment is declining in numbers doesn't mean it's not still important. Married couple households have been falling for decades and have dropped below 50% of households for the first time ever. But they still outspend just about any other segment you can slice off.

How the Census Impacts Your Media Plan

By: Matt Carmichael on May 31, 2011

AdAgeStat had the opportunity to chat via phone with the director of the U.S. Census Bureau, Robert Groves. He offered plenty of insight for marketers and explained why we need to lobby Congress now for better data.