By: Matt Carmichael on August 10, 2010
Mountain View, Calif.-based NetBase tomorrow will release its latest Brand Passion Index with a focus on consumer sentiment around major retailers who are hoping to cash in on the annual educational binge known as "Back-to-School." The data show not just what retailers consumers are talking about, but what they're saying.
By: Matt Carmichael on December 08, 2010
Getting in the social-media conversation is important for marketers because not only do consumers ask for family's opinions, they listen to them. Nearly 90% said that family recommendations had an impact on purchases, edging out friends -- and reviews, which also play a role in the process.
By: Matt Carmichael on January 18, 2011
In the real world, it's often a little fuzzy what impact a logo change has on a brand and to what extent. But in the social-media world we have sentiment analysis in real time to shade in some of the gray areas for us. NetBase did some research for us comparing the recent high-profile logo changes at Gap and Starbucks. Here's what they found.
By: Matt Carmichael on August 16, 2010
CHICAGO (AdAge.com) -- Paco Underhill knows more about women than most men do. As the founder, CEO and president of Envirosell, he has spent decades methodically studying the habits of consumer behavior. In a world of almost no female CEOs in retail and finance, Mr. Underhill spoke to Ad Age about how designing products and campaigns for women is changing.
By: Matt Carmichael on May 14, 2001
By: Matt Carmichael on July 22, 2011
The folks who compile the Nielsen/E-Poll N-Score broke out their usual survey into a generational showdown of top brands and athletes. There are interesting similarities and striking differences.