By: Matt Carmichael on June 22, 2011
Here's an industry-by-industry look at spending by the leading U.S. brands. The ranking by Marketing Degree is based on Ad Age DataCenter analysis of data from Kantar Media as part of Ad Age's 100 Leading National Advertisers report.
By: Matt Carmichael on December 08, 2000
The Web Price Index, BtoB
By: Matt Carmichael on October 20, 2011
Adult tablet owners spend almost four and a half hours on the internet each day, compared with three hours for non-tablet owners in the same age 18-64 group.
By: Matt Carmichael on July 27, 2010
AdAgeStat investigates the question, "If summer movie box office is down this year, is it the fault of the marketing, or could it be that the movies just suck?"
By: Matt Carmichael on July 06, 2010
AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to and on what platform should you tell those stories?