By: Matt Carmichael on February 09, 1998
By: Matt Carmichael on February 27, 2011
In a new Ad Age/Ipsos Observer survey of digital-media habits, Facebook was a clear winner: 41% of respondents said they want to receive communications from marketers on Facebook -- more than double any other digital platform. One in three said it was their "preferred" platform.
By: Matt Carmichael on March 07, 2012
There's a gap between what dads and others think dads do as parents. What if brands let them make the decisions they think they're making?
By: Matt Carmichael on July 10, 2000
By: Matt Carmichael on September 07, 2011
GfK MRI finds only 5.5% of book buyers said they shopped at Borders but not Barnes & Noble. That represents 12.5 million book shoppers and an opportunity for the last chain standing. What will it need to do to take advantage?