By: Max Willens on August 11, 2014
Brands are trying all kinds of stunts to reach potential customers during one of summer's biggest TV events.
By: Max Willens on July 07, 2014
As this practice has become more popular, publishers' skepticism of infographics and other visualizations has grown.
By: Max Willens on September 19, 2014
"I made it clear to sponsors directly that we are going to do better in this area," the NFL commissioner said. "Now we have to deliver."
By: Max Willens on November 19, 2014
This week's Viral Video Chart is packed with newcomers -- seven out of ten.
By: Max Willens on November 03, 2014
Sour Patch Kids has opened a house in Brooklyn where touring bands can stay in exchange for some sharable content.
By: Max Willens on October 01, 2014
Every few years, someone hosts a "Death of the Music Industry" panel at an industry conference like Advertising Week.
By: Max Willens on June 27, 2014
Adidas is taking down an outdoor ad with Mr. SuÃƒÂ¡rez that had become an unofficial tourist attraction in Brazil since he bit an opponent.
By: Max Willens on October 04, 2014
Toyota's campaign is aimed at the "transcultural mainstream."