By: Meredith Derby Berg on December 19, 2013
Walmart's "Christmas Magic" ad showcasing its Salvation Army program was No. 1 for effectiveness among holiday ads, Ace Metrix said.
By: Meredith Derby Berg on November 22, 2013
According to Ace Metrix, Pillsbury, IHOP and USPS are scoring best with consumers.
By: Meredith Derby Berg on January 27, 2014
Campaign will put focus on consumers and store employees solving tech problems together.
By: Meredith Derby Berg on January 03, 2014
Booz & Co. says Macy's was a big holiday winner, as was Target, Walmart, Best Buy and Amazon.