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Philips Brings 'Sense and Simplicity' to China's Hospitals

By: Michael Bush on May 22, 2009

This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from Carat and Philips, won the Consumer Benefit/Advertising as Service Award .

Global Ad Spending Growing Faster Than Expected

By: Michael Bush on December 06, 2010

NEW YORK (AdAge.com) -- Ad spending this year is growing more than expected and will continue to expand in the coming years, particularly in developing markets and on digital-media platforms, according to several new industry forecasts. Global ad spending will grow 5.9% in 2010, one agency said, instead of the 3.5% it had projected over the summer.

Jetera Betting on In-Flight Receipts as an Ad Medium

By: Michael Bush on May 10, 2010

NEW YORK (AdAge.com) -- Startup Jetera may have found an on-plane advertising method that won't drive passengers to fits of air rage. At the very least, it will give fliers a little something back when they hand over credit cards for in-flight meals and beverages.

Martin Cass Replaces Scott Sorokin as Carat U.S. President

By: Michael Bush on October 13, 2008

LAS VEGAS (AdAge.com) -- Carat announced today it has named Martin Cass president of the media agency's U.S. operation. The former exec VP had been running Carat's Procter & Gamble business globally, as well as serving as head of communications planning domestically.

Unilever to Review Massive Global Media Account

By: Michael Bush on July 02, 2009

NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.

Will United Deal Cost Consumers?

By: Michael Bush on May 10, 2010

NEW YORK (AdAge.com) -- Greater control over pricing and more efficiency in flight routes are a few of the major benefits United and Continental tout in their recently announced $3 billion merger. But United may end up with another boon: the rub-off from Continental's surprisingly high goodwill among consumers.

Oprah Bio Won't Impact 'Teflon' Brand, Experts Say

By: Michael Bush on April 14, 2010

NEW YORK (AdAge.com) -- Even though Kitty Kelley has a snowball's chance in hell of seeing her latest unauthorized biography, "Oprah," make it into Oprah Winfrey's book club, publicity and PR experts don't believe Ms. Kelley will have any problems moving a significant volume of books. Those same experts are also laying similar odds that the book will have any impact on the juggernaut brand known as Oprah.

Red Cross Delivers Real Mobile Results for a Real Emergency

By: Michael Bush on February 22, 2010

NEW YORK (AdAge.com) -- The Red Cross's Haiti fundraising example proved itself to be an exception to many previously held concerns about mobile commerce -- and showed the mobile phone can be one of the most powerful fundraising tools in history.

Nick Brien Stresses Need for 'Marketing Innovation' at 4A's

By: Michael Bush on March 02, 2010

SAN FRANCISCO (AdAge.com) -- In one of his last presentations as Worldwide CEO of Interpublic Group of Cos.' Mediabrands, Nick Brien, who succeeds John Dooner as head of McCann Worldgroup on April 1, gave an impassioned speech to a standing-room-only crowd at the 4A's conference, telling his audience that the world of new media calls for new types of marketing.