1-10 of 458 entries were found for “Michael Bush”

Refine Search:
Searching within:

Bloggers Be Warned: FTC May Monitor What You Say

By: Michael Bush on April 13, 2009

NEW YORK (AdAge.com) -- As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they're promoting, along with the product's marketer.

U.K.'s BJK&E Is Re-branded as Maxus

By: Michael Bush on December 11, 2008

NEW YORK (AdAge.com) -- The goal of expanding Maxus' global presence and making it a full-size international agency network comparable to its siblings under WPP's Group M umbrella got under way today with the announcement that London-based BJK&E would be re-branded as Maxus and become its U.K. headquarters, effective Jan. 1.

Omnicom First-Quarter Net Income Falls 21%

By: Michael Bush on April 27, 2009

NEW YORK (AdAge.com) -- Omnicom Group reported a 21% falloff in net income for the first quarter, proving right prognosticators who said agencies would feel the real impact of the recession beginning in 2009.

Why Watch Obama? Here Are 13 Million Reasons

By: Michael Bush on April 13, 2009

NEW YORK (AdAge.com) -- The election's long over, yet the e-mails keep coming in. Those who signed up to support Barack Obama during last year's campaign are discovering that they've become part of the "permanent campaign," the ground troops in the Democratic National Committee's ongoing battles. And the effort may serve as a template for marketers looking for ways to keep consumers engaged beyond the point of purchase by using a tool as old-fashioned as e-mail.

PR Agencies Still Playing Catch-Up

By: Michael Bush on March 17, 2008

With so many marketers and agencies preaching endlessly about the importance of going digital, it may come as a surprise that more than 30% of marketing and public-relations professionals believe the C-suite remains indifferent to digital marketing. That's just one of the findings from the "Digital Doubts and Disconnects" survey of nearly 500 PR News readers conducted by communications firm Peppercom.

Jacki Kelley

By: Michael Bush on June 01, 2009

In her first foray into the agency world, Jacki Kelley has certainly jumped into the deep end of the pool.

OMD Hires Chief Strategy Officer From Mindshare

By: Michael Bush on March 24, 2009

NEW YORK (AdAge.com) -- Omnicom Group's OMD has poached Ernie Simon from WPP's Mindshare to be its chief strategy officer in the U.S. Mr. Simon will start in the newly created role in April.

Disney Media Goes Into Review

By: Michael Bush on December 02, 2010

NEW YORK (AdAge.com) -- The Walt Disney Co. has begun a review for media planning and buying duties on its movies, theme parks and parts of its consumer products and Disney Channel businesses, duties that have been handled by Publicis Groupe's Starcom since 2001. This is the first time the account has been up for review since then.

New Orleans Ad Campaign: This Isn't the First Time We Survive the British

By: Michael Bush on June 17, 2010

In spite of everything they have been through the past couple of years the people of New Orleans are still as resilient and funny as ever. And both qualities will be on full display tomorrow when the city Convention and Visitors Bureau kicks off a $5 million PR and ad campaign carrying the tagline: "This isn't the first time New Orleans has survived the British."