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What Big Brown Did For UPS

By: Michael Bush on June 10, 2008

It certainly wasn't the Triple Crown victory it was hoping for, but Big Brown's mysterious "did not finish" (DNF) at Saturday's Belmont Stakes still managed to generate a fair amount of free press for Big Brown the shipping company...$1.97 million worth to be exact, according to Joyce Julius & Associates .

How Marketers Use Online Influencers to Boost Branding Efforts

By: Michael Bush on December 21, 2009

NEW YORK (AdAge.com) -- When Kodak wanted to increase participation in its "Time to Smile" branding effort, which launched this past summer, the marketer recently looked to influential bloggers, Twitterers and Facebookaholics to move the needle for its push. But with so many voices buzzing on the web these days, how can a marketer be sure it has found the right group of "influencers" to help it get the word out?

Experts Say SEO Groundwork Must Be Laid Before Crisis Hits

By: Michael Bush on January 10, 2011

NEW YORK (AdAge.com) -- It's common knowledge (or should be) that search engine optimization is one of the key tools for companies trying to manage online conversations during a crisis. But according to many of the country's leading crisis-communications experts, most marketers are taking the wrong approach when it comes to employing an SEO campaign.

Coke PR Exec Mattia to Retire in February

By: Michael Bush on September 11, 2008

NEW YORK (AdAge.com) -- Tom Mattia, senior VP-worldwide public affairs and communications at Coca-Cola Co., is retiring from the position he has held since January 2006. He will be succeeded by the man that he succeeded in the role, Clyde Tuggle, currently president of the company's Russia, Ukraine and Belarus business unit.

Small Agency of the Year, Northeast: Night Agency

By: Michael Bush on July 26, 2010

...Agency to raise awareness of its partnerships with Disney, Susan G. Komen, Michael Jordan, the Salvation Army and the Arbor Day Foundation. The company launched...

What TV Advertisers Want From the Upfront

By: Michael Bush on May 19, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV."

Unilever Wins Two Awards for Axe, Dove Media Campaigns

By: Michael Bush on April 20, 2009

VALENCIA, Spain (AdAge.com) -- Omnicom Group's OMD and WPP's MediaCom were the big agency winners last night at the Festival of Media Awards here, taking home two trophies as winners from the campaign category were announced.