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BP Print Ads Promise to 'Make This Right'

By: Michael Bush on June 02, 2010

...public affairs at the Department of Energy under former President George W. Bush, as head of U.S. media relations. Chris Gidez, head of U...

MediaVest Hires Former Unilever Media Exec for Kraft

By: Michael Bush on December 04, 2009

NEW YORK (AdAge.com) -- Jon Stimmel, former director of media investment and partnerships at package-goods giant Unilever, has recently jumped back into the agency world and landed at Publicis Groupe's MediaVest. Mr. Stimmel will serve as senior VP-group client director working solely on one of the agency's biggest clients, Kraft. As the investment lead for Kraft, Mr. Stimmel will manage overall channel strategy and oversee all video activations.

Beats by Dr. Dre

By: Michael Bush on November 15, 2010

...industry, the headphones became a hot commodity through organic means. Everyone from Michael Phelps and the entire USA Basketball team to Lady Gaga and will...

Oprah Bio Won't Impact 'Teflon' Brand, Experts Say

By: Michael Bush on April 14, 2010

NEW YORK (AdAge.com) -- Even though Kitty Kelley has a snowball's chance in hell of seeing her latest unauthorized biography, "Oprah," make it into Oprah Winfrey's book club, publicity and PR experts don't believe Ms. Kelley will have any problems moving a significant volume of books. Those same experts are also laying similar odds that the book will have any impact on the juggernaut brand known as Oprah.

Universal McCann Poised to Win Chrysler's Media Business

By: Michael Bush on December 07, 2009

NEW YORK (AdAge.com) -- Chrysler is poised to hand its media-planning and -buying account to Interpublic Group of Cos.' Universal McCann, two executives with knowledge of the situation said, providing contract terms are reached.

MediaCom Worldwide Gets New CEO

By: Michael Bush on August 21, 2008

NEW YORK (AdAge.com) -- When asked what WPP Group's MediaCom Worldwide, the agency where he was just named CEO, could be doing better, Stephen Allan said: "Everything." "There's always room for improvement in everything we do, and anyone who doesn't say that is not being honest," said Mr. Allan, the former CEO of Group M U.K.

What TV Advertisers Want From the Upfront

By: Michael Bush on May 18, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV." Chris Geraci, managing director of national TV investment at Omnicom Group's OMD, talks about what he's looking for from networks.

LPGA Stands By Its Decision on English Skills for Golfers

By: Michael Bush on September 03, 2008

NEW YORK (AdAge.com) -- The LPGA is taking a lot of heat from sports commentators, community groups and now a major sponsor, State Farm, for its controversial new policy to require English-language proficiency for its players. Libba Galloway, deputy commissioner of the LPGA, spoke with Advertising Age about its policy and the concerns of its sponsors.

Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt

By: Michael Bush on December 01, 2008

NEW YORK (AdAge.com) -- That Axl Rose kept Guns N' Roses fans waiting 17 years for "Chinese Democracy" didn't seem to bother the corn-rowed rocker all that much. But when Dr Pepper was unable to deliver a free can of soda to everyone in the country upon the album's release, that was more than Axl and his lawyers could stand.