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PetCo Awards Media Account to Initiative

By: Michael Bush on January 11, 2011

NEW YORK (AdAge.com) -- Pet specialty retailer PetCo has named Interpublic Group of Cos.' Initiative as its media agency of record. The shop will manage traditional and digital planning and buying duties for PetCo.

What TV Advertisers Want From the Upfront

By: Michael Bush on May 18, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV." Chris Geraci, managing director of national TV investment at Omnicom Group's OMD, talks about what he's looking for from networks.

Virgin Atlantic Moves Media Account to OMD

By: Michael Bush on September 02, 2009

NEW YORK (AdAge.com) -- As part of a global consolidation of its marketing and media accounts, Virgin Atlantic has awarded its $30 million-plus traditional and digital global media business to Omnicom Group's OMD.

What TV Advertisers Want From the Upfront

By: Michael Bush on May 19, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV."

Dubious Attempts at Public Relations

By: Michael Bush on December 15, 2008

Some ideas are bad enough (in-home drug testing of your children?), but often the e-mail that's blasted on behalf of the client is worse.

WPP Extends Deadline for TNS Bid

By: Michael Bush on September 26, 2008

NEW YORK (AdAge.com) -- After five months, what's one more week? Hoping that the third time's the charm, WPP Group today again extended the deadline for Taylor Nelson Sofres shareholders to accept its $2.2 billion purchase offer. The agency holding company extended the deadline until Oct. 3.

Diageo Media Goes to Carat

By: Michael Bush on October 01, 2010

NEW YORK (AdAge.com) -- Diageo has handed its $130 million U.S. media account to Aegis' Carat after a review that included the incumbent, WPP's MediaCom, according to executives with knowledge of the matter.

Marketers, Agencies Start to Consider More Ad Spending

By: Michael Bush on November 30, 2009

NEW YORK (AdAge.com) -- Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines.

Pfizer Launches Review of $700 Million Media Business

By: Michael Bush on September 21, 2010

NEW YORK (AdAge.com) -- For the first time in more than 10 years, Pfizer is starting a review of its $700 million media business, currently handled by Aegis' Carat, according to people familiar with the situation. In March the pharma giant consolidated all media buying for its Wyeth DTC brands under Carat.