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Omnicom Adds Procurement to Its Media-Buying Arm

By: Michael Bush on May 14, 2009

NEW YORK (AdAge.com) -- After years of complaining that clients' procurement departments have hurt the ad business by treating the buying of media and office supplies in much the same way, could agencies find in the recession a reason to add purchasing experts of their own?

Coke CMO Comes Clean About Going Green

By: Michael Bush on March 06, 2008

NEW YORK (AdAge.com) -- Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. But the company is changing that tack with a multimillion-dollar marketing campaign touting its efforts in environmental sustainability and personal well-being. Katie Bayne, chief marketing officer at Coke, spoke to Ad Age about the reason for launching the push and how it helped employees wrap their heads around this change in its longstanding policy.

Red Bull Awards $50 Million U.S. Media Biz to Carat

By: Michael Bush on September 13, 2010

NEW YORK (AdAge.com) -- Red Bull has awarded its $50 million U.S. media planning and buying account to Aegis' Carat, according to the agency. The shop beat out WPP's MediaCom and Publicis Groupe's Optimedia for the business.

WPP Extends Deadline for TNS Bid

By: Michael Bush on September 26, 2008

NEW YORK (AdAge.com) -- After five months, what's one more week? Hoping that the third time's the charm, WPP Group today again extended the deadline for Taylor Nelson Sofres shareholders to accept its $2.2 billion purchase offer. The agency holding company extended the deadline until Oct. 3.

Why Fender Is Spending 10% More on Marketing

By: Michael Bush on October 12, 2009

NEW YORK (AdAge.com) -- One could say that in a "perfect" ad world, every marketing chief would take the path of Fender Musical Instruments Corp. Senior VP-Global Marketing Rich McDonald.

Virgin America on Why Twitter, Facebook Are More Important Than TV

By: Michael Bush on February 09, 2011

NEW YORK (AdAge.com) -- Virgin America's top marketer, Porter Gale, spoke with Ad Age about the revenue streams social-media outlets are starting to generate, what legacy carriers can learn from its use of social media and whether it will ever become a big TV spender.

APCO Comes Under Fire After HP CEO Resigns

By: Michael Bush on August 10, 2010

NEW YORK (AdAge.com) --In the wake of forcing its CEO, Mark Hurd, to resign amid allegations of sexual harassment and some falsified expense reports, PC giant Hewlett-Packard isn't the only party catching flak for what some believe to be an unwarranted dismissal. APCO Worldwide, one of the biggest independently owned PR shops in the world and counsel to HP on this issue, is also taking some heat.

OMD Snags $1B Renault-Nissan Media Account

By: Michael Bush on November 03, 2008

NEW YORK (AdAge.com) -- OMD has been awarded the estimated $1 billion consolidated Renault-Nissan media account for Europe, the Middle East and Africa, beating out Aegis' Carat, Renault's incumbent agency for the past eight years.

Russell Simmons Eager to Talk Business

By: Michael Bush on June 05, 2008

NEW YORK (AdAge.com) -- Speaking at the Advertising 2.0 conference in Manhattan on Thursday, Russell Simmons, CEO of Rush Communications, touched on a number of topics, including multicultural marketing, the importance of the digital space, the evolution of the urban consumer, the relevance of cause marketing and plans for his website Globalgrind.com.