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Nick Brien to Be Named CEO of McCann Worldgroup

By: Michael Bush on January 20, 2010

NEW YORK (AdAge.com) -- Nick Brien on Thursday will be named CEO of Interpublic Group of Cos.' biggest agency network, McCann Worldgroup, ending years of speculation about who would succeed John Dooner, who is expected to serve as chairman.

Bayer Begins Re-Evaluating Media-Buying Duties Outside of U.S.

By: Michael Bush on November 09, 2009

NEW YORK (AdAge.com) -- In the midst of re-evaluating its roster of creative agencies, pharma giant Bayer has begun a review of media-buying duties in several major markets across the globe, executives familiar with the matter said.

Brunswick Put to Ultimate Test as BP Grows Increasingly Toxic

By: Michael Bush on June 07, 2010

NEW YORK (AdAge.com) -- If ever there was a PR agency tasked with putting lipstick on the metaphorical pig, it's Brunswick. The independent agency is the lead communications shop working with BP to try to manage the messaging around the Gulf of Mexico oil spill, dubbed the worst environmental crisis in the history of the country. But given that BP's crisis-communications strategy so far is disastrous, industry insiders wonder whether Brunswick is the right firm for the job. Or, frankly, if anyone can do it.

PR Agencies Still Playing Catch-Up

By: Michael Bush on March 17, 2008

With so many marketers and agencies preaching endlessly about the importance of going digital, it may come as a surprise that more than 30% of marketing and public-relations professionals believe the C-suite remains indifferent to digital marketing. That's just one of the findings from the "Digital Doubts and Disconnects" survey of nearly 500 PR News readers conducted by communications firm Peppercom.

Microsoft Throws $1 Billion Media Business Into Review

By: Michael Bush on January 07, 2011

NEW YORK (AdAge.com) -- Microsoft launched the first major review of the year at about 8 p.m. Thursday when it circulated a request-for-information document for its more than $1 billion media business, according to numerous industry executives with knowledge of the situation.

Valencia Festival of Media Looks to Honor Media Owners

By: Michael Bush on January 16, 2009

NEW YORK (AdAge.com) -- In an effort to show that media proficiency no longer resides solely inside the walls of agencies, the Valencia Festival of Media has included a media owners' category to its first awards festival, complete with 10 subcategories in which magazines, newspapers, broadcasters, radio and out-of-home media owners will be vying for top prize.

Hewlett-Packard Launches Global Media Agency Review

By: Michael Bush on November 12, 2008

NEW YORK (AdAge.com) -- Hewlett-Packard is currently conducting a review for the media planning and buying business for two of its core business groups. Publicis Groupe's ZenithOptimedia has been the company's global media agency of record since 2004.

Just So You Know, No One Paid for This Article

By: Michael Bush on August 04, 2008

NEW YORK (AdAge.com) -- The sixth-annual MS&L Marketing Management Survey, done in conjunction with PRWeek, found that 19% of the 252 chief marketing officers and marketing directors surveyed said their organizations had bought advertising in return for a news story. That represents one in five senior marketers and is up from 17% last year.

Chrysler in Talks With Media Agencies

By: Michael Bush on October 20, 2009

NEW YORK (AdAge.com) -- Chrysler has been out talking to media agencies on its more than $1 billion advertising account, the latest sign the automaker's longstanding relationship with Omnicom Group has deteriorated, according to executives familiar with the matter.

North American CEO Scott Neslund Leaving Mindshare

By: Michael Bush on May 12, 2009

NEW YORK (AdAge.com) -- Mindshare, one of the world's largest media agencies, has announced that Scott Neslund, its North American CEO, is leaving the agency and is being replaced by agency vet Phil Cowdell. Mr. Cowdell, who previously ran the Ford and Unilever accounts for the WPP-owned shop, will oversee the agency's largest market.