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Alberto-Culver Splits Media Account Between Maxus, Carat

By: Michael Bush on July 27, 2010

NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said.

Martha Stewart Tells DMA That Omnipresence Is the Answer

By: Michael Bush on October 19, 2009

SAN DIEGO (AdAge.com) -- The Direct Marketing Association's annual fall show got off to what promised to be a rocking start as DMA President John Greco took to the stage with "Tick Tick Boom" from The Hives thumping through the less-than-three-quarters-filled auditorium. But Mr. Greco's speech soon sounded like all of the other keynote speeches that association presidents have been giving the past year, talking about the rough time the industry has just been through and how it needs to turn that into an opportunity.

How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive

By: Michael Bush on August 23, 2010

NEW YORK (AdAge.com) -- Like every other marketing sector, the PR industry took a beating in 2009. But unlike the last major downturn in the PR business, which was brought on by the dot-com bust and 9/11, the industry is experiencing a much quicker rebound this time around -- and a good part of the credit might to social media.

Maurice Levy: 'We Are Doing Much Better Than Our Competitors'

By: Michael Bush on April 29, 2009

NEW YORK (AdAge.com) -- Publicis Groupe was the last among the Big Four holding companies to announce first-quarter earnings and, just like its larger competitors, found itself in the red, thanks to recession-induced cutbacks in ad and consumer spending. Even so, in a Q&A with Ad Age, CEO Maurice Levy says his company is better off than the competition.

OMD Hires Chief Strategy Officer From Mindshare

By: Michael Bush on March 24, 2009

NEW YORK (AdAge.com) -- Omnicom Group's OMD has poached Ernie Simon from WPP's Mindshare to be its chief strategy officer in the U.S. Mr. Simon will start in the newly created role in April.

LPGA Revises English-Only Policy for Players After Protests

By: Michael Bush on September 05, 2008

NEW YORK (AdAge.com) -- The Ladies Professional Golf Association is taking a mulligan. The league, obviously feeling the mounting pressure from sponsors, its own players, fans, politicians and community groups, issued a statement today announcing that it was taking another shot at its English-proficiency policy issued earlier this week. The group has amended the policy by rescinding the penalty provisions.

Ostrowski Set to Retire From Porter Novelli

By: Michael Bush on October 24, 2008

NEW YORK (AdAge.com) -- Helen Ostrowski, the first female CEO of a top 10 PR agency, is stepping down from her role as chairman of Porter Novelli at the end of the year.

Students Rank Social Responsibility

By: Michael Bush on August 04, 2008

NEW YORK (AdAge.com) -- This September, some 13.6 million college students with $237 billion in spending power will be making their way across campuses in the U.S., according to Alloy Media & Marketing. But marketers shouldn't expect to see any of that green unless they are willing to show some themselves. According to Alloy's eighth annual College Explorer study, a growing number of students are looking to spend their money on socially responsible brands.