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Hasbro Reviews $150 Million Media Account

By: Michael Bush on December 15, 2010

NEW YORK (AdAge.com) -- Toy manufacturer Hasbro is reaching out to media shops for its nearly $150 million media-planning and -buying account. WPP's MediaCom is the incumbent on the business.

Chrysler in Talks With Media Agencies

By: Michael Bush on October 20, 2009

NEW YORK (AdAge.com) -- Chrysler has been out talking to media agencies on its more than $1 billion advertising account, the latest sign the automaker's longstanding relationship with Omnicom Group has deteriorated, according to executives familiar with the matter.

LPGA Revises English-Only Policy for Players After Protests

By: Michael Bush on September 05, 2008

NEW YORK (AdAge.com) -- The Ladies Professional Golf Association is taking a mulligan. The league, obviously feeling the mounting pressure from sponsors, its own players, fans, politicians and community groups, issued a statement today announcing that it was taking another shot at its English-proficiency policy issued earlier this week. The group has amended the policy by rescinding the penalty provisions.

MediaLink Hires Former P&G Exec Bernhard Glock

By: Michael Bush on February 01, 2011

...and Bernhard is among those most responsible for its stellar reputation," said Michael Kassan, chairman-CEO of MediaLink . "He is a consummate pro with an...

McCann and Ex-Exec Settle Age-Discrimination Lawsuit

By: Michael Bush on November 18, 2008

After two and a half years, McCann Erickson and George Hayes, a former 30-year veteran of the agency and its media-buying offshoot, Universal McCann, have reached a settlement in the age-discrimination suit he filed against the UM back in 2006, according to a report.

Red Bull Reviews U.S. Media Business

By: Michael Bush on August 31, 2010

NEW YORK (AdAge.com) -- Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.

Foxconn Crisis Proves Need for Global PR

By: Michael Bush on November 08, 2010

NEW YORK (AdAge.com) -- Foxconn is just one of a number of billion-dollar companies headquartered in an emerging market that, despite having products used every day in the U.S., have no presence or brand identity here. While other companies don't have to address an alarming suicide rate among employees, there are challenges to telling their stories and establishing a brand and relationships with U.S. consumers, media and politicians.

Capital One Puts $360 Million Media Business Into Review

By: Michael Bush on December 09, 2010

NEW YORK (AdAge.com) -- Capital One is putting its $360 million media account up for review, according to executives with knowledge of the review. The business has been managed by Publicis Groupe's MediaVest for nearly a decade.

Oprah Bio Won't Impact 'Teflon' Brand, Experts Say

By: Michael Bush on April 14, 2010

NEW YORK (AdAge.com) -- Even though Kitty Kelley has a snowball's chance in hell of seeing her latest unauthorized biography, "Oprah," make it into Oprah Winfrey's book club, publicity and PR experts don't believe Ms. Kelley will have any problems moving a significant volume of books. Those same experts are also laying similar odds that the book will have any impact on the juggernaut brand known as Oprah.