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New Sites Match Agencies With Untapped Talent

By: Michael Bush on June 16, 2008

NEW YORK (AdAge.com) -- A recent rise of online outlets are democratizing talent, letting creative types share and shop around their work to potential employers. Such sites may alleviate some of the pressures for both agencies and job seekers.

Hewlett-Packard Launches Global Media Agency Review

By: Michael Bush on November 12, 2008

NEW YORK (AdAge.com) -- Hewlett-Packard is currently conducting a review for the media planning and buying business for two of its core business groups. Publicis Groupe's ZenithOptimedia has been the company's global media agency of record since 2004.

Branson Says Competing Airlines Should Start From Scratch

By: Michael Bush on November 22, 2009

FT. LAUDERDALE, Fla. (AdAge.com) -- Richard Branson sat down with Ad Age to talk about the future of the airline industry, what he hopes legacy carriers can learn from Virgin America, TV as an ad medium, what marketers need to do to get through the economic downturn and, of course, commercial space travel.

Alberto-Culver Splits Media Account Between Maxus, Carat

By: Michael Bush on July 27, 2010

NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said.

Online Identity Disorder? Try OpenID

By: Michael Bush on March 17, 2008

The idea behind OpenID is to abolish the need for multiple user names across different websites/networks. Big names are getting behind the relatively young -- and free -- concept for a number of reasons, including the branding possibilities as well as the support it's gaining.

What TV Advertisers Want From the Upfront

By: Michael Bush on May 18, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV." Chris Geraci, managing director of national TV investment at Omnicom Group's OMD, talks about what he's looking for from networks.

New Website Aims to Speed Up Legal Action

By: Michael Bush on August 07, 2008

NEW YORK (AdAge.com) -- A new website that matches consumers and attorneys is launching in September with a multimillion-dollar marketing push. Whocanisue.com allows users to peruse content about their legal interests and potential claims and fill out a short questionnaire, during which time they'll receive ads for local attorneys who bid on those ad placements in real time.