1-10 of 458 entries were found for “Michael Bush”

Refine Search:
Searching within:

Minor-League Baseball Creates One-Stop Digital-Ad-Buying Platform

By: Michael Bush on July 19, 2010

NEW YORK (AdAge.com) -- For many, minor-league baseball games conjure up images of rundown stadiums in tiny markets, low attendance numbers and wacky promotions and mascot races sponsored by the Main Street Bank between innings. The truth is Minor League Baseball is a half-billion dollar industry with a loyal fan base for major national marketers to connect with. But its online ad-buying system wasn't exactly set up for efficiency -- until now.

MediaLink Hires Former P&G Exec Bernhard Glock

By: Michael Bush on February 01, 2011

...and Bernhard is among those most responsible for its stellar reputation," said Michael Kassan, chairman-CEO of MediaLink . "He is a consummate pro with an...

Microsoft Consolidates Direct-Marketing Biz With Wunderman

By: Michael Bush on April 10, 2009

NEW YORK (AdAge.com) -- Microsoft has handed all of its global direct-marketing business to WPP's Wunderman as part of a roster consolidation that leaves former agency partner MRM handling only select project work.

Oprah Bio Won't Impact 'Teflon' Brand, Experts Say

By: Michael Bush on April 14, 2010

NEW YORK (AdAge.com) -- Even though Kitty Kelley has a snowball's chance in hell of seeing her latest unauthorized biography, "Oprah," make it into Oprah Winfrey's book club, publicity and PR experts don't believe Ms. Kelley will have any problems moving a significant volume of books. Those same experts are also laying similar odds that the book will have any impact on the juggernaut brand known as Oprah.

Carat Keeps $1.2 Billion Pfizer Media After Review

By: Michael Bush on December 21, 2010

NEW YORK (AdAge.com) -- Pfizer is keeping its estimated $1.2 billion media planning and buying business at Aegis' Carat after a review that launched in September. The move comes after the pharma company earlier this year consolidated all media buying for its Wyeth DTC brands under Carat.

Virgin America on Why Twitter, Facebook Are More Important Than TV

By: Michael Bush on February 09, 2011

NEW YORK (AdAge.com) -- Virgin America's top marketer, Porter Gale, spoke with Ad Age about the revenue streams social-media outlets are starting to generate, what legacy carriers can learn from its use of social media and whether it will ever become a big TV spender.

Why Marketers are Turning Call Centers Into Profit Centers

By: Michael Bush on December 13, 2010

NEW YORK (AdAge.com) -- Next time you're on the line with a call center complaining about a product not working properly, don't be surprised if you're not rushed off the phone in record speed. The interactions between consumers and call center reps are evolving from hurried griping sessions to extended sales pitches and consultation meetings as more marketers are looking to turn their call centers into revenue generating centers.

Conservative Talkers Will Keep on Yakkin'

By: Michael Bush on February 13, 2008

...people elected, it's to have listeners and to sell advertising," said Michael Harrison, publisher of Talkers magazine , adding that any discussion of the impact...

Southwest Goes South, Turns to CRM for Salvation

By: Michael Bush on March 10, 2008

NEW YORK (AdAge.com) -- Want to get away? Southwest Airlines is probably asking itself that after experiencing one of the most embarrassing moments in its history. The airline had a major PR crisis on its hands last week when the Federal Aviation Administration issued it a $10.2 million fine, saying the carrier misled the agency about the inspection of planes for fuselage cracks. The airline, which has recorded 35 consecutive years of profitability, said the problem boiled down to a computer error and at no time was passenger safety compromised.