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Havas CEO Sees At Least Two More Years of Grey Skies

By: Michael Bush on April 20, 2009

VALENCIA, Spain (AdAge.com) -- Havas CEO Fernando Rodes Vila kicked off the 2009 Festival of Media with a call for greater environmental sustainability in marketing communications and a cautiously optimistic take on the global economy.

Universal McCann Lays off 55 U.S. Staffers

By: Michael Bush on March 18, 2009

NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Universal McCann laid off nearly 8% of its U.S. work force Monday, a total of 55 people. A company insider said the reduction involved junior-level staffers in the agency's New York, Dallas, Detroit and Los Angeles offices working on a variety of accounts.

Microsoft, MTV, The Week, BBC Win Media Awards in Valencia

By: Michael Bush on April 21, 2009

VALENCIA (AdAge.com) -- Microsoft collected two awards last night as winners in the media owner categories were announced at the inaugural Festival of Media Awards here. The software giant won the Local Deal of the Year award for Microsoft Advertising's work for Coca-Cola in Italy and the company was also honored as Digital Media Owner of the Year.

Russell Simmons Eager to Talk Business

By: Michael Bush on June 05, 2008

NEW YORK (AdAge.com) -- Speaking at the Advertising 2.0 conference in Manhattan on Thursday, Russell Simmons, CEO of Rush Communications, touched on a number of topics, including multicultural marketing, the importance of the digital space, the evolution of the urban consumer, the relevance of cause marketing and plans for his website Globalgrind.com.

Unilever Wins Two Awards for Axe, Dove Media Campaigns

By: Michael Bush on April 20, 2009

VALENCIA, Spain (AdAge.com) -- Omnicom Group's OMD and WPP's MediaCom were the big agency winners last night at the Festival of Media Awards here, taking home two trophies as winners from the campaign category were announced.

Media Agency Forecasters Pull No Punches for '09

By: Michael Bush on December 08, 2008

NEW YORK (AdAge.com) -- "This downturn is very widespread, runs across major sectors, and the consumer entrenchment is deeper than I've ever known," cautioned Adam Smith, futures director of WPP's Group M media unit. That verdict, along with other media-spending prognostications, came during today's opening session of 36th Annual Global Media and Communications Conference, hosted by investment back UBS.

Magna Forecast: U.S. Ad Economy to Drop 14.5% This Year

By: Michael Bush on July 13, 2009

NEW YORK (AdAge.com) -- In his first forecast as the new global director of forecasting for Interpublic Group of Cos.' Magna, Brian Wieser came bearing a new methodology and some bad news.

JetBlue Seeks PR Shop to Help It Out of Toilet

By: Michael Bush on May 19, 2008

NEW YORK (AdAge.com) -- JetBlue, one-time darling of the skies, has flown solo while handling a host of recent PR potshots, most notably those resulting from stranded passengers cooling their heels for days during an ice storm. But behind the scenes, the airline has been quietly searching for a crisis-communications agency since December and hopes to have one in place by next month.

Levi's Hands More Business to Wieden & Kennedy, OMD

By: Michael Bush on January 27, 2011

NEW YORK (AdAge.com) -- Levi Strauss & Co.'s Levi's brand on Thursday announced the completion of a global review of its agency partners, resulting in expanded duties for U.S. incumbent shops Wieden & Kennedy and Omnicom Group's OMD.