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What the Media Agency of the Future Will Look Like

By: Michael Bush on September 27, 2010

NEW YORK (AdAge.com) -- The days when media agencies were relegated to planning and buying are long gone. Today, media shops need to be able to run digital and social-media campaigns, provide critical consumer analytics and even create content. And as the nature of media and the way we consume it continues to change, media agencies are forced to transform in order to remain relevant. But what will media agencies look like 10 years from now?

How Marketers Use Online Influencers to Boost Branding Efforts

By: Michael Bush on December 21, 2009

NEW YORK (AdAge.com) -- When Kodak wanted to increase participation in its "Time to Smile" branding effort, which launched this past summer, the marketer recently looked to influential bloggers, Twitterers and Facebookaholics to move the needle for its push. But with so many voices buzzing on the web these days, how can a marketer be sure it has found the right group of "influencers" to help it get the word out?

MediaCom U.S. CEO Adds Canada

By: Michael Bush on October 16, 2008

NEW YORK (AdAge.com) -- WPP Group's MediaCom U.S. has promoted its current CEO Doug Checkeris to the newly established position of CEO MediaCom North America. Mr. Checkeris will be charged with managing the agency's resources and strategy across the U.S. and Canada.

Alberto-Culver Splits Media Account Between Maxus, Carat

By: Michael Bush on July 27, 2010

NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said.

The Cult of Toyota

By: Michael Bush on March 01, 2010

NEW YORK (AdAge.com) -- Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.

Now That You're Distracted by United's Pretty Commercials ...

By: Michael Bush on August 20, 2008

Watching the airlines scramble to save money by adding fees and cutting services is becoming quite entertaining. It's as if they are all involved in some sort of contest to see who can come up with the most ridiculous new fee or who will be first to eliminate the most basic of services. This week's winner, so far, is United Airlines, with news that it will stop serving free meals in coach on some of its overseas flights.

Comcast Consolidates $250M Regional Account with MediaVest

By: Michael Bush on February 20, 2009

NEW YORK (AdAge.com) -- Comcast, the nation's largest cable company, has awarded its nearly $250 million regional media-planning and -buying business to MediaVest, without a review, bringing the total amount of business the Publicis Groupe-owned agency handles for the cable provider to roughly half a billion dollars. MediaVest has served as Comcast's national corporate agency of record, managing its $250 million national media business since 2006.

Internal Communication Is Key to Repairing Toyota Reputation

By: Michael Bush on March 01, 2010

NEW YORK (AdAge.com) -- "Marketing inward," or staying true to a company's internal mission and keeping the frontlines focused on it is something Akio Toyoda, president-CEO of Toyota, and Jim Lentz, Toyota Motor Sales USA president-chief operating officer, have conceded they forgot in their quest to make Toyota the world's biggest automaker.