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Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt

By: Michael Bush on December 01, 2008

NEW YORK (AdAge.com) -- That Axl Rose kept Guns N' Roses fans waiting 17 years for "Chinese Democracy" didn't seem to bother the corn-rowed rocker all that much. But when Dr Pepper was unable to deliver a free can of soda to everyone in the country upon the album's release, that was more than Axl and his lawyers could stand.

PHD Wins $1.4 Billion GSK U.S. Media Account

By: Michael Bush on December 20, 2010

NEW YORK (AdAge.com) -- GlaxoSmithKline has awarded its $1.4 billion U.S. media account to Omnicom Group's PHD, beating out incumbent WPP's MediaCom, Publicis Groupe's Starcom and Havas' MPG, according to executives with knowledge of the review.

Unilever to Review Massive Global Media Account

By: Michael Bush on July 02, 2009

NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.

CEOs: How to Confront the Financial Crisis

By: Michael Bush on September 22, 2008

NEW YORK (AdAge.com) -- To no one's surprise, the first topic of discussion at Advertising Week's CNBC CEO Summit was the meltdown of the financial markets last week.

Walmart Wraps PR Review by Adding Three Shops to Roster

By: Michael Bush on June 19, 2009

NEW YORK (AdAge.com) -- After a lengthy agency review for its multimillion-dollar consumer-PR business, Walmart has selected Interpublic Group of Cos.' Golin Harris, WPP's Cohn & Wolfe and Omnicom Group's Porter Novelli, according to industry sources. The three agencies will bid against one another for individual assignments in the retail giant's effort to drive greater cost efficiencies.

Coke PR Exec Mattia to Retire in February

By: Michael Bush on September 11, 2008

NEW YORK (AdAge.com) -- Tom Mattia, senior VP-worldwide public affairs and communications at Coca-Cola Co., is retiring from the position he has held since January 2006. He will be succeeded by the man that he succeeded in the role, Clyde Tuggle, currently president of the company's Russia, Ukraine and Belarus business unit.

Why MySpace's Heidi Browning Returned to the Agency World

By: Michael Bush on October 19, 2009

NEW YORK (AdAge.com) -- After getting a taste of all three sides -- agency, client and publisher -- Heidi Browning has returned to the agency world and landed at Interpublic Group of Cos.' Universal McCann as global digital officer, another newly created role by Universal McCann global CEO Matt Seiler. In between her recent jaunts to Redmond, Wash., to visit Microsoft, one of the agency's biggest clients and her primary assignment for now, Ms. Browning spoke with Ad Age about what her role will entail aside from working with Microsoft, the challenges media shops face in the digital space, what brought her back to agency life and why she left MySpace to come back.

What TV Advertisers Want From the Upfront

By: Michael Bush on May 19, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV."