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What TV Advertisers Want From the Upfront

By: Michael Bush on May 19, 2010

NEW YORK (AdAge.com) -- The TV networks are busy putting their best face forward at this week's upfront presentations, trying to convince advertisers that their new schedules are stacked with programs only a fool wouldn't buy. But before the presentations began, Ad Age made the rounds among some prominent media buyers for their takes on the networks' pitches, most interesting shows, the appeal of online video and "event TV."

Mindshare Picks Up Unilever's North American Media Account

By: Michael Bush on February 08, 2010

NEW YORK (AdAge.com) -- After a seven-month review, Unilever has awarded its $800 million North American media-planning and -buying account to Mindshare, executives with knowledge of the review said.

Media Mavens: Bill Koenigsberg, Horizon Media

By: Michael Bush on September 27, 2010

NEW YORK (AdAge.com) -- Bill Koenigsberg is an extreme rarity in the media-agency business. He's an agency CEO who has more than five years of experience running the same shop. Actually, he has spent more than 20 years captaining Horizon Media, the most successful independent agencies in the industry, and one that has repeatedly bested much bigger competitors in new-business pitches this past year.

UM Poised to Snag $700 Million L'Oreal Account

By: Michael Bush on April 28, 2010

NEW YORK (AdAge.com) -- L'Oreal has consolidated its $700 million U.S. media-buying account with Interpublic Group of Cos.' Universal McCann, executives with knowledge of the matter said. The cosmetics behemoth launched an "evaluation" of the account, which was previously handled by UM and Publicis Groupe's Zenith Optimedia, back in late March.

Marketers Put Emphasis on Loyalty

By: Michael Bush on July 09, 2008

NEW YORK (AdAge.com) -- Hilton Hotels is just one example of many marketers who, while trying to maintain a profitable level of business during this recession, are putting an emphasis on loyalty programs.

McCann and Ex-Exec Settle Age-Discrimination Lawsuit

By: Michael Bush on November 18, 2008

After two and a half years, McCann Erickson and George Hayes, a former 30-year veteran of the agency and its media-buying offshoot, Universal McCann, have reached a settlement in the age-discrimination suit he filed against the UM back in 2006, according to a report.

Virgin America on Why Twitter, Facebook Are More Important Than TV

By: Michael Bush on February 09, 2011

NEW YORK (AdAge.com) -- Virgin America's top marketer, Porter Gale, spoke with Ad Age about the revenue streams social-media outlets are starting to generate, what legacy carriers can learn from its use of social media and whether it will ever become a big TV spender.

Avi Savar Gets Fired Up for New Agency

By: Michael Bush on February 14, 2008

NEW YORK -- Avi Savar, who helped develop "The Fabulous Life" when he was working at VH1, will be launching an agency, Big Fuel Communications, in the coming weeks. The agency, formerly known as Savar Media, is a full-service agency capable of producing and distributing branded content and entertainment.

Execs Talk Compensation at Festival of Media

By: Michael Bush on April 27, 2009

VALENCIA (AdAge.com) -- While they weren't listed as session topics on the conference agenda of last week's 2009 Festival of Media in Valencia, Spain, agency compensation and payment cycles were clearly on the minds of the high-ranking agency players in attendance.