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Online Identity Disorder? Try OpenID

By: Michael Bush on March 17, 2008

The idea behind OpenID is to abolish the need for multiple user names across different websites/networks. Big names are getting behind the relatively young -- and free -- concept for a number of reasons, including the branding possibilities as well as the support it's gaining.

Philips Brings 'Sense and Simplicity' to China's Hospitals

By: Michael Bush on May 22, 2009

This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from Carat and Philips, won the Consumer Benefit/Advertising as Service Award .

Mindshare Poised to Pick up Abbott Labs' $230 Million Media Account

By: Michael Bush on December 28, 2009

NEW YORK (AdAge.com) -- Abbott Laboratories is set to award its $230 million-plus U.S. media planning and buying account from Publicis Groupe's Starcom MediaVest Group to WPP's Mindshare, two executives with knowledge of the review said.

McCain Scores Point in PR Wars

By: Michael Bush on August 29, 2008

NEW YORK (AdAge.com) -- The biggest news the day after the Democratic National Convention wasn't Barack Obama's electrifying speech or the fact that it drew a bigger TV audience than the opening ceremonies of the Beijing Olympics. By midday today, Mr. Obama's face had been replaced on the home page of nearly every major news outlet by a seemingly unknown bespectacled woman from Alaska waving her hand while John McCain grinned in the background.

Media Mavens: Bill Koenigsberg, Horizon Media

By: Michael Bush on September 27, 2010

NEW YORK (AdAge.com) -- Bill Koenigsberg is an extreme rarity in the media-agency business. He's an agency CEO who has more than five years of experience running the same shop. Actually, he has spent more than 20 years captaining Horizon Media, the most successful independent agencies in the industry, and one that has repeatedly bested much bigger competitors in new-business pitches this past year.

Charles Schwab Puts $100 Million Media Account in Play

By: Michael Bush on April 02, 2009

NEW YORK (AdAge.com) -- A number of media agencies are going to get the chance to "Talk to Chuck" about his $100 million media-planning and -buying account in the next few weeks. Charles Schwab, one of the only financial-services companies not to take any federal bailout money, has put its traditional and digital media business up for review.

At Tonight's State of the Union: Politicians, Dignitaries -- and a Marketing Exec

By: Michael Bush on January 27, 2010

NEW YORK (AdAge.com) -- Usually guests of the president and first lady at a State of the Union speech include soldiers, educators, scientists and private citizens with a compelling story of struggle and sometimes triumph. And indeed, people fitting those descriptions will all be on hand tonight sitting with Michelle Obama, but this year they'll be joined by a marketing executive.

Hasbro Reviews $150 Million Media Account

By: Michael Bush on December 15, 2010

NEW YORK (AdAge.com) -- Toy manufacturer Hasbro is reaching out to media shops for its nearly $150 million media-planning and -buying account. WPP's MediaCom is the incumbent on the business.

Fallout Continues in Penn Fiasco

By: Michael Bush on April 08, 2008

NEW YORK (AdAge.com) -- Observers are weighing in with their own crisis-management advice for Burson-Marsteller CEO Mark Penn, who had moonlighted as chief adviser to Sen. Hillary Clinton's presidential campaign. He was forced to resign the latter post, undone by a conflict of interest arising between Ms. Clinton and the nation of Colombia, a Burson client. Then Colombia cut Mr. Penn loose, and he now finds himself facing withering criticism from media, Burson insiders, competitors in the industry and even his PR agency's own clients. And, naturally, everyone has his own take on how this famed massager of issues should take care of its mess.