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Michael Learmonth
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Results 1-10 of 820 for Michael Learmonth (0.64 seconds)

docs: Digital

YouTube's New Sell: Want to Buy a Web Series for $3.5 Million?

By: Michael Learmonth

Published: July 14, 2011

YouTube has pitched advertisers on funding big-budget web shows featuring stars like Kobe Bryant, Lady Gaga and "Dancing with the Stars" host Brooke Burke.

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docs: Digital

Aggregation Forces Journalistic Evolution

By: Michael Learmonth

Published: March 30, 2009

...enough time "It begins to change the form of journalism itself," said Michael Wolff, Vanity Fair columnist and founder of the aggregator Newser . "By offering...

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docs: Media

TV Everywhere -- As Long As You Pay for It

By: Michael Learmonth

Published: March 02, 2009

NEW YORK (AdAge.com) -- Jeff Bewkes hopes to put more TV on the internet, but he's going to make consumers prove they've paid for it.

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docs: Digital

Web Ad Growth Falls Off -- and So Do the Salaries

By: Michael Learmonth

Published: October 27, 2008

NEW YORK (AdAge.com) -- The $23 billion online ad market is slowing down, and so is the once white-hot market for online-ad talent.

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docs: The Viral Video Chart

Gillette Finds Its Mayne Man for Web Video

By: Michael Learmonth

Published: August 20, 2010

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docs: Digital

Facebook Drops CFO Gideon Yu in Move Toward IPO

By: Michael Learmonth

Published: March 31, 2009

NEW YORK (AdAge.com) -- Facebook pushed Chief Financial Officer Gideon Yu out the door today and said it was looking for a replacement "with public-company experience."

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docs: DigitalNext

GroupM: Get Ready For Higher Keyword Prices on Bing-Yahoo

By: Michael Learmonth

Published: September 20, 2010

There has been lots of analysis of the impact of the search alliance between Bing and Yahoo on the search-advertising market. GroupM, the holding company for WPP's four media shops, is throwing its predictions into the mix with "Financial Implications of the Yahoo and Microsoft Search Alliance," posted below.

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docs: Digital

AOL's Turnaround Turns Into a Tough Slog

By: Michael Learmonth

Published: August 04, 2010

NEW YORK (AdAge.com) -- Need a reminder how tough AOL's turnaround is going to be for CEO Tim Armstrong and his team? Look no further than the company's second quarter, where ad revenue fell just as fast as AOL's dwindling internet access business.

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docs: DigitalNext

Google Maps Edges Closer to MapQuest

By: Michael Learmonth

Published: February 11, 2009

Hitwise U.S. Senior Online Analyst Heather Hopkins noticed a few weeks ago that Google Maps had caught up to MapQuest in share of U.S. internet visits. She decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap on Google Maps.

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docs: Madison+Vine: News

Frito-Lay Puts Cheetos Brand in Bloggers' Hands

By: Michael Learmonth

Published: February 11, 2009

NEW YORK (AdAge.com) -- Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn't just embracing bloggers, it's letting them define their brand. The snack-maker is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand.

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