By: John McDermott on September 03, 2013
...the lengths fans go to help their team win, according to Rob McCarthy, VP-Bud Light brands. One sponsor missing? A headset backer. For the...
By: Michael McCarthy on May 21, 2013
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
By: Michael McCarthy on February 06, 2014
To attract younger fans to Sochi Olympics, Team USA is creating its first Facebook game.
By: Michael McCarthy on July 30, 2013
BMW's i3, the first all-electric vehicle from a major luxury automaker, will give Tesla -- as well as Nissan and GM -- competition.
By: Michael McCarthy on March 25, 2013
Penn State University officials still can't bring themselves to say the name "Jerry Sandusky." Hard to blame them.
By: Michael McCarthy on April 04, 2014
...at the time -- the carmaker benefited from its heavy exposure in the Michael Bay flick. In that movie, the cars were literally the stars, giant...
By: Michael McCarthy on February 07, 2014
Automaker's emotional spots seek to tap into new American reality.
By: Michael McCarthy on September 04, 2013
Agency president Travis York gave the NBA player only two ground rules. He couldn't fire anybody or hand out raises.