By: Michael McCarthy on November 04, 2013
Olympic sponsors push endorsers months in advance. But non-sponsors often wait until the games are underway to see which athletes hit big.
By: Michael McCarthy on October 15, 2013
As part of extended sponsorship deal, 'Buzzer Beaters' will collect, highlight last-minute shots in various media throughout season.
By: Michael McCarthy on January 06, 2013
It's no contest: Pro football is America's top sport for viewers and advertisers. But college football is fast closing in on the No. 2 slot long owned by baseball.
By: Michael McCarthy on June 02, 2014
...networks will get another crack at Thursday night too. NFL spokesman Brian McCarthy said the league won't start talking to interested bidders until after...
By: Michael McCarthy on September 02, 2013
Over the last two years, the percentage of Porsche's sales to women has nearly doubled, to 15% from 8%, according to the automaker.
By: Michael McCarthy on August 21, 2013
Boosted by clever marketing, NBC Sports drew record audience numbers for its first weekend of English Premier League coverage.
By: Michael McCarthy on February 02, 2014
Yo! Aaron Paul of 'Breaking Bad' gives Ad Age a selfie-interview.
By: Michael McCarthy on January 22, 2014
After spending that much, have something prepared to capitalize on the noise your brand has made.