By: Michael McCarthy on March 20, 2014
Promotion for last week's Big East Tournament used same words as previous marketing for NBA playoffs and finals.
By: Michael McCarthy on November 07, 2013
Automaker's Big Game debut spot was inspired by British bad guys.
By: Michael McCarthy on September 12, 2013
When it came down to keeping 'Big East' or a stack of cash, Commissioner Mike Aresco got the money -- but had to rebrand.
By: Michael McCarthy on December 20, 2012
Insurance company is laying groundwork for first cold-weather outdoor championship.
By: Michael McCarthy on March 05, 2014
Meanwhile, league picks up new corporate sponsors including Chipotle and Kraft Beverages.
By: Michael McCarthy on January 14, 2014
Brand VP Jeff Curry: 'We're not going for a cheap laugh. We're not using a dog.'
By: Michael McCarthy on February 03, 2013
Fewer kids are playing, ex-players are suing and the popularity shows a drop. Will NFL Commissioner Roger Goodell's play pay?