By: Michael McCarthy on December 14, 2013
Automaker unveiled some of its plans for its two spots in the big game.
By: Michael McCarthy on January 28, 2014
The league says that current partners would not have contractual rights to additional wild-card contests.
By: Michael McCarthy on November 04, 2013
Olympic sponsors push endorsers months in advance. But non-sponsors often wait until the games are underway to see which athletes hit big.
By: Michael McCarthy on June 12, 2013
Craig Bierley discusses the selection process and when the first new work from Cadillac's new agency of record will break.
By: Michael McCarthy on October 17, 2012
Citing "seemingly insurmountable evidence" that Lance Armstrong "misled Nike for more than a decade," the athletic products giant today fired the seven-time Tour de France winner who was its longtime endorser.
By: Michael McCarthy on April 28, 2013
Among sponsors and advertisers, the NFL Draft is now viewed as a "tentpole event" where they can directly connect their brands to the country's most-popular sports league.
By: Michael McCarthy on April 23, 2014
...is part of the "core" team running the review. She reports to Michael Bartsch, the former Porsche executive who was named VP of Infiniti Americas...
By: Michael McCarthy on January 14, 2014
Brand VP Jeff Curry: 'We're not going for a cheap laugh. We're not using a dog.'