By: Michael McCarthy on March 21, 2014
Honda's Tom Peyton worries about paying more and more for the same audience -- and tarnishing the viewing experience.
By: Michael McCarthy on January 31, 2014
Three years ago the automaker made a big splash with an epic Super Bowl ad starring Eminem.
By: Michael McCarthy on April 03, 2014
The $8 million effort is the first federally funded campaign against distracted driving.
By: Michael McCarthy on April 23, 2014
...is part of the "core" team running the review. She reports to Michael Bartsch, the former Porsche executive who was named VP of Infiniti Americas...
By: Michael McCarthy on July 22, 2013
Even as Phil Mickelson was crafting a final round 66 that won him his first British Open, sponsor Callaway was working on new ads for Lefty.
By: Michael McCarthy on October 07, 2013
Olivier Francois says actor and team generated 70 separate bits of content for Chrysler's latest campaign.
By: Michael McCarthy on June 19, 2013
GM announced at Cannes it will return to Academy Awards telecast with contest judged by Spike Lee, Linus Karlsson, others.
By: Michael McCarthy on February 21, 2014
Ogilvy & Mather effort shows hard-core training regimens of Jimmie Johnson, Carl Edwards and Kasey Kahne.