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Nat Ives
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Results 1-10 of 1,822 for Nat Ives (0.04 seconds)

Media

Alpha Media Shutters Blender

By: Nat Ives

Published: March 26, 2009

NEW YORK (AdAge.com) -- Alpha Media Group closed Blender magazine today, eliminating about 30 jobs and reducing its portfolio of titles to Maxim alone. The April issue of Blender out now will be its last. The decision, delivered to Blender staff in a meeting this morning, came as part of broader changes that also included the departure of Alpha co-CEO Glenn Rosenbloom and the integration of editorial staff for Maxim and Maxim Digital.

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Media

American Medical Association Pushes End to Photoshopped Body Images in Ads

By: Nat Ives

Published: June 22, 2011

The American Medical Association wants the ad industry to work with health group to develop guidelines deterring unrealistically altered body images in advertising.

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Media

National Magazine Awards Revamped to Pit Fashion Against Fashion, News Against News

By: Nat Ives

Published: October 27, 2010

NEW YORK (AdAge.com) -- The top prizes at next year's National Magazine Awards will pit magazines against rivals in their editorial categories instead of grouping contenders by circulation. The awards will also reintroduce a sit-down meal that will make it easier to watch attendees react to winners and speeches but will also reopen the door to complaints about food. Back in the days of awards luncheons at the Waldorf Astoria, Conde Nast once ordered a pizza during the ceremony.

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Media

Newspapers May Want to Rethink How High to Build Pay Walls

By: Nat Ives

Published: June 16, 2009

NEW YORK (AdAge.com) -- Just as the newspaper industry is getting ready to erect new online pay walls comes a reminder that digital ad spending hasn't begun to near its possible peak.

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Media

New Yorker, Lucky to Get New Publishers

By: Nat Ives

Published: January 07, 2008

NEW YORK (AdAge.com) -- Conde Nast Publications is making sweeping changes for the new year, turning over the leadership at two important magazines, The New Yorker and Lucky.

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Media

Brushed Off by AOL, 'SI' Hooks Up With Yahoo

By: Nat Ives

Published: July 31, 2006

NEW YORK (AdAge.com) -- Memo from Sports Illustrated to America Online: We don't need you anyway. After being rebuffed by its Time Warner sibling AOL on a proposal last year to build a major sports portal together, Sports Illustrated is nailing down a deal to expand its relationship with Yahoo, presenting a planned "My SI" desktop application to agencies and striving internally to improve its online video.

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Media

Glamour Sets Up Shoppable Wall Stocked With Beauty Products in New York

By: Nat Ives

Published: February 15, 2012

Glamour magazine has set up a shoppable wall in New York that's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer.

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Media

Carol Smith Leaving Conde Nast After Six Months

By: Nat Ives

Published: October 28, 2010

...a strong combination and one we expect great results from." Follow Nat Ives on Twitter

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Media

How to Cut Back Just as Marketers Start Asking for More

By: Nat Ives

Published: December 16, 2008

NEW YORK (AdAge.com) -- As marketers pull back on ad spending, they're more likely than ever to concentrate their resources with magazine companies. The trick for media companies making their own budget cuts, then, will be protecting enough of their integrated marketing capabilities to stay in the game.

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Media

Reader's Digest a Family Affair Once Again?

By: Nat Ives

Published: November 30, 2006

NEW YORK (AdAge.com) -- Of all the important tasks that will face Mary Berner when she returns to the magazine business -- a decision several executives say is likely -- as the next CEO at Reader's Digest Association, one will rank near the top of the list: saying, "Thanks, little brother."

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A DVD That Smells Like Domino's Pizza

Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.

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