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By: Nat Ives
Published: March 26, 2009
NEW YORK (AdAge.com) -- Alpha Media Group closed Blender magazine today, eliminating about 30 jobs and reducing its portfolio of titles to Maxim alone. The April issue of Blender out now will be its last. The decision, delivered to Blender staff in a meeting this morning, came as part of broader changes that also included the departure of Alpha co-CEO Glenn Rosenbloom and the integration of editorial staff for Maxim and Maxim Digital.
By: Nat Ives
Published: June 22, 2011
The American Medical Association wants the ad industry to work with health group to develop guidelines deterring unrealistically altered body images in advertising.
By: Nat Ives
Published: October 27, 2010
NEW YORK (AdAge.com) -- The top prizes at next year's National Magazine Awards will pit magazines against rivals in their editorial categories instead of grouping contenders by circulation. The awards will also reintroduce a sit-down meal that will make it easier to watch attendees react to winners and speeches but will also reopen the door to complaints about food. Back in the days of awards luncheons at the Waldorf Astoria, Conde Nast once ordered a pizza during the ceremony.
By: Nat Ives
Published: June 16, 2009
NEW YORK (AdAge.com) -- Just as the newspaper industry is getting ready to erect new online pay walls comes a reminder that digital ad spending hasn't begun to near its possible peak.
By: Nat Ives
Published: January 07, 2008
NEW YORK (AdAge.com) -- Conde Nast Publications is making sweeping changes for the new year, turning over the leadership at two important magazines, The New Yorker and Lucky.
By: Nat Ives
Published: July 31, 2006
NEW YORK (AdAge.com) -- Memo from Sports Illustrated to America Online: We don't need you anyway. After being rebuffed by its Time Warner sibling AOL on a proposal last year to build a major sports portal together, Sports Illustrated is nailing down a deal to expand its relationship with Yahoo, presenting a planned "My SI" desktop application to agencies and striving internally to improve its online video.
By: Nat Ives
Published: February 15, 2012
Glamour magazine has set up a shoppable wall in New York that's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer.
By: Nat Ives
Published: October 28, 2010
...a strong combination and one we expect great results from." Follow Nat Ives on Twitter
By: Nat Ives
Published: December 16, 2008
NEW YORK (AdAge.com) -- As marketers pull back on ad spending, they're more likely than ever to concentrate their resources with magazine companies. The trick for media companies making their own budget cuts, then, will be protecting enough of their integrated marketing capabilities to stay in the game.
By: Nat Ives
Published: November 30, 2006
NEW YORK (AdAge.com) -- Of all the important tasks that will face Mary Berner when she returns to the magazine business -- a decision several executives say is likely -- as the next CEO at Reader's Digest Association, one will rank near the top of the list: saying, "Thanks, little brother."