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By: Natalie Zmuda
Published: September 08, 2008
At Dr Pepper Snapple Group, Sean Gleason is affectionately referred to as BAT-man. The boisterous 43-year-old is senior VP of the Brand Action Team.
By: Natalie Zmuda
Published: May 19, 2008
NEW YORK (AdAge.com) -- The 1,100-store Famous Footwear chain today named Minneapolis-based Campbell Mithun as its creative agency and, at the same time, tapped Willie Smith as its senior VP-marketing.
By: Natalie Zmuda
Published: September 25, 2011
While attention is focused on the reinvigorated cola wars, the next big battle is being waged on a normally more genteel front: tea.
By: Natalie Zmuda
Published: January 12, 2012
Retailers managed to maintain momentum following record-breaking Thanksgiving sales, leading to a 4.1% gain over last year's holiday season. The question is whether the strong showing will come back to haunt the industry later in the year.
By: Natalie Zmuda
Published: March 01, 2010
NEW YORK (AdAge.com) -- Here are half a dozen retail-related mobile applications that stand out for the impact they're having on the way consumers shop.
By: Natalie Zmuda
Published: August 25, 2010
NEW YORK (AdAge.com) -- Oatmeal has been a big win for Starbucks and Jamba Juice, McDonald's is planning a national rollout for early next year, and now Quaker is hoping a revamped lineup and new campaign will boost its business by double digits.
By: Natalie Zmuda
Published: February 01, 2012
In addition to a spot with Elton John and Melanie Amaro, Pepsi is using its Sound Off social platform. "We care less about what polar bears do and more about what real people do and say," said Pepsi exec Shiv Singh.
By: Natalie Zmuda
Published: June 14, 2011
The "Back by Popular Dewmand" program highlights fans' efforts to support a variety of limited-time offers and line extensions, and adds fuel to the frenzy by bringing back three much-loved but discontinued flavors.
By: Natalie Zmuda
Published: January 26, 2012
Coke won't decide which ad to actually run during the second quarter until it sees which bear's favorite team is losing.
By: Natalie Zmuda
Published: February 21, 2011
After years of minimal media spending -- surprisingly, sales have been steady despite the piddling outlay -- Diet Pepsi is introducing a new package, the Skinny Can, and building a major marketing program around it.
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