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1-2 of 2 entries were found for “Nilofer Merchant”

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Rethink Your Web Strategy or Fail

By: Nilofer Merchant on July 09, 2007

Websites -- at least the poor ones -- focus on the brand and a silo of products or services. Customers have little reason to come to the site, except to buy. But buying is one sliver of the web. The online medium should be used for the full spectrum of awareness, consideration, preference and purchase.