By: Paul Gillin on May 27, 2008
Another unique characteristic of communities is peer-to-peer discussion.
By: Paul Gillin on February 20, 2013
Events have long been a mainstay of b-to-b marketing, but their high cost has frightened most companies away from realizing their potential as thought-leadership vehicles.
By: Paul Gillin on October 10, 2012
There's little doubt that 2012 has been b-to-b's year of content marketing.
By: Paul Gillin on April 12, 2010
Two years ago, most b-to-b marketers were pondering their first tentative steps into the blogosphere and wondering what all the fuss was about a 140-character text message called a âtweet.â Today, with Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field, the question has become how to maximize the value of multiple social marketing channels.