By: Paul Gillin on April 12, 2010
Two years ago, most b-to-b marketers were pondering their first tentative steps into the blogosphere and wondering what all the fuss was about a 140-character text message called a âtweet.â Today, with Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field, the question has become how to maximize the value of multiple social marketing channels.
By: Paul Gillin on May 05, 2009
Customer support is the bread and butter of e-mail marketing companies.
By: Paul Gillin on November 30, 2011
Seeking to address lingering perception problems about the quality of its customer support, Sprint Nextel decided to leverage its most accessible resource to improve customer relations: its own employees' social interactions.