1-10 of 105 entries were found for “Paul Gillin”

Refine Search:
Searching within:

Get customers involved in innovations

By: Paul Gillin on March 12, 2007

In her new book, "Outside Innovation", Patty Seybold tells how companies in all sorts of industries are harnessing customer innovation to create better products, more focused messages and stronger brands.

Big ideas don't have ROI

By: Paul Gillin on September 19, 2011

American Express' OPEN Forum for small-business owners routinely attracts more than 1 million unique visitors a month.

Looking at the best-of-breed blogs

By: Paul Gillin on June 04, 2007

I typically use this column to look at future trends, but this month I want to recognize some businesses that are simply doing a great job leveraging corporate weblogs, which are the most mature social media tools.