1-10 of 105 entries were found for “Paul Gillin”

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Get customers involved in innovations

By: Paul Gillin on March 12, 2007

In her new book, "Outside Innovation", Patty Seybold tells how companies in all sorts of industries are harnessing customer innovation to create better products, more focused messages and stronger brands.

When to avoid social media

By: Paul Gillin on April 06, 2009

If you've been following this column for a while, you know that I forcefully advocate for marketers to adopt social media strategies to engage in conversations with their audiences.