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Survey skills

By: Paul Gillin on May 08, 2006

The Internet may be the greatest market research tool ever invented, but the mind-boggling number of available survey services can give even the most seasoned marketer a headache.

Dell's Tech Center as marketing asset

By: Paul Gillin on March 09, 2010

Dell Computer's Enterprise Technology Center was never meant to be a marketing vehicle, so the staff was pleasantly surprised last year to learn that the community site had touched millions of dollars' worth of new business for Dell.