By: Paul Gillin on April 23, 2007
...rules of engagement aren't much different than they were before. Paul Gillin is author of 'The New Influencers: A Marketer's Guide to the...
By: Paul Gillin on April 04, 2011
The question of which recent b-to-b campaign best integrated traditional and social channels could be answered with another question: What is Watson?
By: Paul Gillin on March 24, 2008
They aren't nearly as curmudgeonly about blogs, however.