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Look inside for your best brand ambassadors

By: Paul Gillin on November 30, 2011

Seeking to address lingering perception problems about the quality of its customer support, Sprint Nextel decided to leverage its most accessible resource to improve customer relations: its own employees' social interactions.

Marketers 'get' social

By: Paul Gillin on April 09, 2012

For those who still believe b-to-b companies don't get social media or don't care, last year should have been a wake-up call.