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Online content never dies

By: Paul Gillin on September 15, 2008

A marketing manager at one b-to-b technology client has come up with a clever way to repackage and reuse corporate knowledge.

Big ideas don't have ROI

By: Paul Gillin on September 19, 2011

American Express' OPEN Forum for small-business owners routinely attracts more than 1 million unique visitors a month.