1-10 of 105 entries were found for “Paul Gillin”

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Survey skills

By: Paul Gillin on May 08, 2006

The Internet may be the greatest market research tool ever invented, but the mind-boggling number of available survey services can give even the most seasoned marketer a headache.

Look inside for your best brand ambassadors

By: Paul Gillin on November 30, 2011

Seeking to address lingering perception problems about the quality of its customer support, Sprint Nextel decided to leverage its most accessible resource to improve customer relations: its own employees' social interactions.

CIOs squander social business opportunity

By: Paul Gillin on May 23, 2012

One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group that led the last great corporate revolution.