By: Paul Gillin on November 30, 2011
Seeking to address lingering perception problems about the quality of its customer support, Sprint Nextel decided to leverage its most accessible resource to improve customer relations: its own employees' social interactions.
By: Paul Gillin on December 11, 2006
The near-total collapse of the American newspaper industry as we know it is inevitable.
By: Paul Gillin on February 20, 2013
Events have long been a mainstay of b-to-b marketing, but their high cost has frightened most companies away from realizing their potential as thought-leadership vehicles.