1-10 of 105 entries were found for “Paul Gillin”

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Get customers involved in innovations

By: Paul Gillin on March 12, 2007

In her new book, "Outside Innovation", Patty Seybold tells how companies in all sorts of industries are harnessing customer innovation to create better products, more focused messages and stronger brands.

Using social media to catalyze event promotion

By: Paul Gillin on March 14, 2012

When Doug Kaye first approached O'Reilly Media in 2004 about recording presentations from its Web 2.0 conference and posting them free in his IT Conversations podcast library, organizers thought he was nuts.

CIOs squander social business opportunity

By: Paul Gillin on May 23, 2012

One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group that led the last great corporate revolution.

Indium hot on blog portfolio

By: Paul Gillin on December 08, 2009

Blogs have become a standard way for b-to-b companies to reach constituents with specific interests, but electronics assembly materials company Indium Corp.

Think beyond the brand

By: Paul Gillin on September 16, 2013

...10% of a market of millions. Which would you rather do? Paul Gillin's latest book is “Attack of the Customers: Why Critics Assault...