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B-to-b firmly in social media

By: Paul Gillin on April 12, 2010

Two years ago, most b-to-b marketers were pondering their first tentative steps into the blogosphere and wondering what all the fuss was about a 140-character text message called a “tweet.” Today, with Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field, the question has become how to maximize the value of multiple social marketing channels.

Online content never dies

By: Paul Gillin on September 15, 2008

A marketing manager at one b-to-b technology client has come up with a clever way to repackage and reuse corporate knowledge.