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Big ideas don't have ROI

By: Paul Gillin on September 19, 2011

American Express' OPEN Forum for small-business owners routinely attracts more than 1 million unique visitors a month.

CIOs squander social business opportunity

By: Paul Gillin on May 23, 2012

One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group that led the last great corporate revolution.

Holding media's feet to the fire

By: Paul Gillin on October 12, 2009

B-to-b media company Questex Media Group Holdings and Canada's largest media company, CanWest Global Communications, both declared bankruptcy last week, just one day after Condé Nast closed four publications—including the 70-year-old Gourmet— and laid off 180 people.

Marketers 'get' social

By: Paul Gillin on April 09, 2012

For those who still believe b-to-b companies don't get social media or don't care, last year should have been a wake-up call.