1-10 of 407 entries were found for “Randall Rothenberg”

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LURING MORE HUMANS TO ALIEN CREATURE FANTASIES

By: Randall Rothenberg on July 22, 2002

Commentary by Randall Rothenberg With a programming team that, because of the enormous amount of original material it develops, is recognized as among cable's...

FIVE WAYS SONY'S NEW CHIEF CAN SAVE THE MUSIC BIZ

By: Randall Rothenberg on January 20, 2003

Commentary by Randall Rothenberg Congratulations on taking the top spot at Sony Music, Andrew Lack. Given the music establishment's recent performance, an outsider may...

TWO GENERATIONS SHARE PASSION FOR ADVERTISING

By: Randall Rothenberg on November 04, 2002

Commentary by Randall Rothenberg Microbiologists may never locate it, but evidence exists there is an advertising gene. It has expressed itself in the cases of...

HOW TO MAKE CRM MORE EFFECTIVE

By: Randall Rothenberg on January 21, 2002

Commentary by Randall Rothenberg CRM need not be a waste. It obviously needs to understand the depth of the ownership experience: the consumer's relationship...

DEATH OF THE GREAT ADVERTISING IDEA

By: Randall Rothenberg on June 06, 2004

Commentary by Randall Rothenberg Slowly, without anyone looking, a hallmark of modern advertising for the last 50 years has all but disappeared: The Idea.