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'TIMES' DEBACLE OFFERS A LESSON IN MANAGEMENT

By: Randall Rothenberg on June 23, 2003

Commentary by Randall Rothenberg I think the Times debacle (about which I have only a casual bystander's knowledge) is only marginally about the media...

Dove Effort Gives Package-Goods Marketers Lessons for the Future

By: Randall Rothenberg on March 05, 2007

Since the advent of the internet, many package-goods marketers have been holding back, wondering and worrying whether mass brands traditionally sold through mass media had a digital future. Ogilvy's famed "Campaign for Real Beauty" for Dove answers resoundingly in the affirmative. Here are four important points to learn from that campaign.