1-10 of 407 entries were found for “Randall Rothenberg”

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THE LAUGH IS ON THE COMEDIAN

By: Randall Rothenberg on October 08, 2001

Commentary by Randall Rothenberg This is a column about comedy. It's not funny. It's not funny because of Bill Maher. He also isn...

Chasing Marketing's Holy Grail Into Cyberspace

By: Randall Rothenberg on May 07, 2006

Marketers long have been on their own unconsummated quest, and their holy grail is integrated marketing: The two phrases together garner almost 10,000 Google references. Why (so goes the wish) can't we plan and join all marketing communications in a seamlessly woven campaign that can deliver to all-important segments messages relevant just to them, over the medium most likely to reach and influence them?

HOW TO MAKE CRM MORE EFFECTIVE

By: Randall Rothenberg on January 21, 2002

Commentary by Randall Rothenberg CRM need not be a waste. It obviously needs to understand the depth of the ownership experience: the consumer's relationship...

JUDY PRICE LEAVES 'AVENUE' MAGAZINE

By: Randall Rothenberg on December 03, 2001

Commentary by Randall Rothenberg An editor ends her tenure at a publication for New York's upper crust.