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BRIDGING THE GAP BETWEEN STRATEGY AND EXECUTION

By: Randall Rothenberg on April 22, 2004

Commentary by Randall Rothenberg For years, marketing executives have complained about the difficulty in bridging the gap between strategy and execution. Does the problem lie...

FIVE WAYS SONY'S NEW CHIEF CAN SAVE THE MUSIC BIZ

By: Randall Rothenberg on January 20, 2003

Commentary by Randall Rothenberg Congratulations on taking the top spot at Sony Music, Andrew Lack. Given the music establishment's recent performance, an outsider may...