Results 1-10 of 29 for Rupal Parekh (0.02 seconds)
By: Natalie Zmuda
Published: January 13, 2011
NEW YORK (AdAge.com) -- After dialing back last year's Super Bowl presence, when it used only four spots to advertise Doritos, PepsiCo is coming back to the game in a big way in 2011. In addition to the six spots already promised to Pepsi Max and Doritos for the "Crash the Super Bowl" contest, Ad Age has learned that the company has a seventh spot in the mix.
By: Rupal Parekh
Published: February 12, 2012
PepsiCo's move to slash 65% of its agencies sent widespread panic in adland as shops scrambled to call brand managers. Some were told not to worry, but several others were in the dark.
By: Natalie Zmuda
Published: March 28, 2011
...Balance declined to comment, as did PGR Media and PHD. ~ ~ ~ Contributing: Rupal Parekh
By: Rupal Parekh
Published: November 18, 2011
Under its new top marketing executive Lauren Hobart, the retailer is searching for its first shop. Final presentations are said to take place by the end of this month.
By: Rupal Parekh
Published: May 05, 2013
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
By: Natalie Zmuda
Published: December 21, 2012
...Maybe you'll see it making the rounds in 2014. ~~~ Contributing: Rupal Parekh
By: Natalie Zmuda
Published: July 02, 2009
NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.
By: Natalie Zmuda
Published: March 31, 2013
Scam ads can be damaging to a brand, but there are things marketers can do to ensure they don't end up dealing with one in the first place.
By: Natalie Zmuda
Published: May 03, 2011
...start, grabbing a 6% share of the segment in 2010. ~ ~ ~ Contributing: Rupal Parekh
By: Rupal Parekh
Published: April 10, 2013
The flamboyant marketing veteran's past may offer some clues to JC Penney's future branding strategy, product innovation and agency model.
