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Heineken Drops Berlin Cameron, Taps Wieden

By: Rupal Parekh on December 14, 2007

NEW YORK (AdAge.com) -- Heineken has yanked U.S. creative-advertising chores on its flagship Heineken lager and Heineken Premium Light brands from Berlin Cameron United and awarded it to Wieden & Kennedy, Portland, Ore., without a review, according to people familiar with the matter.

Celebrity Cruises Eyeing Outside Agency Partners

By: Rupal Parekh on October 05, 2010

NEW YORK (AdAge.com) -- Celebrity Cruises, which currently handles most of its advertising in-house, is reaching out to agencies to submit creative ideas. And for a $50,000 price tag, Celebrity Cruises gets to keep those thoughts, executives familiar with the recently launched pitch say.

Extended Stay Is Toilet-Lickin' Good!

By: Rupal Parekh on August 06, 2008

Talk about word of mouth. Extended Stay Hotels wants you to know that the best thing about its rooms is that they're "very clean."

From Sushi and Investing to Having Safe Sex

By: Rupal Parekh on February 11, 2008

NEW YORK (AdAge.com) -- It's getting easier to learn how to do anything -- by going online. And there are a couple of fresh players to the market.

'Come as You Are' to Help Environment

By: Natalie Zmuda on June 10, 2008

NEW YORK (AdAge.com) -- Perfection is not attainable, let alone necessary, when it comes to being green. That was the message delivered by a collection of green experts and marketers at Advertising Age's Green Conference today. In the current environment, accusations of "greenwashing" have become the norm, but that's no excuse to sit on the sidelines, said Peter Seligmann, CEO-chairman of Conservation International, during his keynote address.

Advertising Does Its Part in War on Terror

By: Rupal Parekh on May 10, 2010

NEW YORK (AdAge.com) -- As Lance Orton -- the Vietnam vet turned sidewalk vendor who alerted police to a bomb-filled SUV parked in New York's Times Square in the early morning hours of May 2 -- made his way through a swarm of reporters, he was asked to share a comment with the public about his heroic efforts. The reply was simple: "See something, say something." It would be any marketer's dream.