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At Least Elvis Can't Get Caught Smoking Pot

By: Rupal Parekh on March 11, 2009

NEW YORK (AdAge.com) -- The rise in botched endorsement deals with the likes of Michael Phelps and Chris Brown has marketers rethinking recruiting young, megawatt stars as brand ambassadors, celeb watchers said today at a gathering of top advertisers.

Cadbury to Consolidate Chocolate Brands at SSF Group

By: Rupal Parekh on September 24, 2008

NEW YORK (AdAge.com) -- Cadbury said it is consolidating its estimated $200 million chocolate portfolio at SSF Group, the year-old alliance formed by Publicis Groupe agencies Saatchi & Saatchi and Fallon.

Want More Out of Your Agencies? Write Better Briefs

By: Rupal Parekh on August 17, 2009

NEW YORK (AdAge.com) -- Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own request-for-proposal and briefing process to agencies.

Constellation Buys Fortune Brands' U.S. Wine Portfolio

By: Rupal Parekh on November 12, 2007

NEW YORK (AdAge.com) -- The world's largest winemaker, Constellation Brands, is set to become even bigger following a $885 million deal announced today to purchase Fortune Brands' U.S. wine business, which includes Clos du Bois, Geyser Peak and Wild Horse.