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Diageo Hands Jose Cuervo Creative to Crispin Porter & Bogusky

By: Rupal Parekh on September 30, 2009

NEW YORK (AdAge.com) -- Spirits giant Diageo has shifted creative advertising for its Jose Cuervo tequila brand to Crispin Porter & Bogusky from WPP's JWT, which had the business for only a year, executives familiar with the matter said.

What Spurred Yahoo to Add Goodby to Its Roster

By: Rupal Parekh on October 21, 2009

NEW YORK (AdAge.com) -- Yahoo yesterday surprised the marketing world when it announced it had named a new agency, Goodby Silverstein & Partners, to take over creative duties on the U.S. portion of the biggest integrated campaign push in its history -- just weeks after the rollout began.

BMW's Mini Starts Agency Search

By: Rupal Parekh on January 17, 2012

BMW Mini is talking to agencies, making it the first car account up for grabs in 2012, Ad Age has learned. Independent Butler Shine Stern & Partners has been the creative agency of record since 2005.