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Taxi Chairman Paul Lavoie: We Didn't Want to Change Our Name

By: Rupal Parekh on November 19, 2010

NEW YORK (AdAge.com) -- Consolidation in adland continues with the announcement today by WPP that it has purchased 18-year-old Montreal-based creative network Taxi, and placed it under its Young & Rubicam Brands unit.

Two Ways Agencies Can Make Their Clients' Lives Easier

By: Rupal Parekh on October 03, 2012

The theme of a session at Advertising Week featured three top marketers from Kia, Pepsi and Unilever and focused on the afterlife of a great idea: the pressure that CMOs feel and the work they need to do to get support throughout their organization.

Publicis Shuts Down Honeyshed

By: Rupal Parekh on February 02, 2009

NEW YORK (AdAge.com) -- Publicis Groupe, citing economic pressures, has decided to shutter its much-watched online-shopping venture Honeyshed just months after it finally got up and running.