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Bankruptcy Could Disrupt American Airlines' Rebranding

By: Rupal Parekh on November 29, 2011

American Airlines was ready to undertake an image overhaul, but its bankruptcy has tabled those plans for now. In the interim, the carrier is trying to soothe its frequent fliers and passengers holding tickets.

Zimmerman Emerges Victorious From Jackson Hewitt Review

By: Rupal Parekh on June 04, 2008

NEW YORK (AdAge.com) -- Tax preparer Jackson Hewitt has picked an Omnicom Group team led by Zimmerman Advertising to handle its $30 million marketing account, according to executives familiar with the matter.

AAF President-CEO Wally Snyder to Retire

By: Rupal Parekh on October 01, 2007

NEW YORK (AdAge.com) -- After a 15-year tenure, American Advertising Federation President-CEO Wally Snyder will retire in November 2008, the group said.

TBWA and Toymaker Leapfrog Split

By: Rupal Parekh on December 17, 2008

NEW YORK (AdAge.com) -- Toymaker Leapfrog Enterprises and its creative agency, TBWA/Chiat/Day, Playa Del Rey, Calif., are parting ways after just over two years.