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Why Long-Form Ads Are the Wave of the Future

By: Rupal Parekh on May 03, 2010

NEW YORK (AdAge.com) -- Lady Gaga's nearly 10-minute video for "Telephone" is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it's also just one in a growing batch of examples that signal marketers' desire to engage with consumers for longer than the standard 30 seconds.

Unilever CEO Polman Takes Its Marketing Firmly in Hand

By: Rupal Parekh on February 15, 2010

NEW YORK (AdAge.com) -- Sweeping changes at Unilever -- from the departure of its colorful chief marketing officer, Simon Clift, to intense reviews of its agency partners -- are irrefutable evidence that its CEO of one year is having an immense impact in the marketing suite.

Carnival's $80 Million Account Up for Grabs

By: Rupal Parekh on January 28, 2008

NEW YORK (AdAge.com) -- Carnival Cruise Lines has placed its $80 million creative and media advertising account into review, according to the marketer.

Chip Maker Nvidia Taps Cutwater for Creative

By: Rupal Parekh on May 06, 2008

NEW YORK (AdAge.com) -- As it gears up for its first consumer push, graphic-chip maker Nvidia has chosen Omnicom Group'sCutwater to handle a $30 million to $40 million campaign, executives close to the matter said.