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Giant Claw Game Puts Chevy Sonic Within Consumers' Grasp

By: Rupal Parekh on December 23, 2011

In a first-of-its kind outdoor promotion Goodby, Silverstein & Partners and Pearl Media created a giant, 3-D version of the old-school claw game in front of the Roosevelt Hotel. Passersby lined up for a chance to use a human-sized joystick to direct the claw to pick up an prizes including a 2012 Chevy Sonic.

Ogilvy Wins Creative Duties for UnitedHealthcare

By: Rupal Parekh on March 18, 2009

NEW YORK (AdAge.com) -- Ogilvy, New York, has picked up creative duties for health-care giant UnitedHealthcare following a four-month pitch. The account was most recently parked at Interpublic Group of Cos.' Deutsch, Los Angeles, which now handles creative duties for UnitedHealth rival Wellpoint.

Lowe-Deutsch Conflict Spurs Zicam Agency Review

By: Rupal Parekh on November 18, 2009

NEW YORK (AdAge.com) -- The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.

Arnold Is No. 10 on the Ad Age Agency A-List

By: Rupal Parekh on January 22, 2012

Our pick for Comeback Agency of the Year in 2010 has grown even stronger since then, boosted both by marquee clients such as Volvo and Ocean Spray, and a slew of new accounts, including Dell, Sanofi-Aventis, the Boston Bruins and Tribe hummus.