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Mitsubishi North America Taps Gregory Adams as VP-Marketing

By: Rupal Parekh on June 09, 2010

NEW YORK (AdAge.com) -- Mitsubishi Motors North America has named former Ferarri marketer Gregory Adams its new VP-marketing and product strategy, succeeding Frances Oda, who left amid a reorganization earlier this year.

Sharp to Shift Global Ad Account for Aquos to Lowe

By: Rupal Parekh on December 07, 2007

NEW YORK (AdAge.com) -- Sharp Electronics Corp. is close to shifting its global advertising account for Aquos LCD TVs to Interpublic Group of Cos.' Lowe Worldwide, New York, from independent Wieden & Kennedy, according to executives familiar with the situation.

New VW Work Remembers When Punch Buggy Had No Rules

By: Rupal Parekh on January 28, 2010

Wondering who would replace Max the Beetle, star of Volkswagen's "Das Auto" ads from Crispin Porter & Bogusky? Turns out it's a bad-tempered, potty-mouthed old man named Sluggy, who has a habit of decking people in the face.

For Holding Companies, Downturn Will Slow Already-Slow Deal-Making

By: Rupal Parekh on September 22, 2008

NEW YORK (AdAge.com) -- Megadeals such as Publicis Groupe's buy of Digitas and WPP Group's purchase of 24/7 -- already few and far between -- are set to become even more of a rarity in the coming months, thanks to the financial-market meltdown.

Agency Offers Cash for Creative Clunkers

By: Rupal Parekh on September 23, 2009

"Cash for Clunkers" helped moved metal (for a few weeks anyway), so could a similar strategy help an ad agency bring in some new business?