By: Rupal Parekh on September 30, 2009
NEW YORK (AdAge.com) -- Spirits giant Diageo has shifted creative advertising for its Jose Cuervo tequila brand to Crispin Porter & Bogusky from WPP's JWT, which had the business for only a year, executives familiar with the matter said.
By: Rupal Parekh on June 14, 2012
Next week thousands of adland's biggest names will descend upon the South of France. Here are nearly 100 marketers, media and tech companies that will be making the trip to the Cannes Lions International Festival of Creativity.
By: Rupal Parekh on March 28, 2011
BMW of North America is launching a comprehensive review for U.S. creative work, the car maker said today, five months after parting ways with Omnicom Group's GSD&M.
By: Rupal Parekh on October 21, 2009
NEW YORK (AdAge.com) -- Yahoo yesterday surprised the marketing world when it announced it had named a new agency, Goodby Silverstein & Partners, to take over creative duties on the U.S. portion of the biggest integrated campaign push in its history -- just weeks after the rollout began.
By: Rupal Parekh on May 03, 2012
The holding company will now be responsible for the rollout of a strategic positioning to signal to Wall Street and consumers that it's a new day at the bank.