By: Sally Hogshead on April 16, 2007
Last week, I gave six speeches in five days in four cities. They varied from a half-day brand workshop in Milwaukee to a tech conference in Northern California, with audiences ranging from venture capitalists to marketing executives. Yet no matter what the industry, the topic or the geography, I was asked the very same question: "How do I sell riskier ideas?"
By: Sally Hogshead on March 14, 2007
When Ad Age asked me to write a weekly column, I thought, gosh, that sounds fun, and really, now, how hard could it be if it's only 500 words apiece? Well. To demonstrate the cold splash of reality currently drenching my face, consider that I've already checked the word count of my writing so far (55).
By: Sally Hogshead on February 25, 2010
Why are talent and sweetness unlikely bedfellows, especially in the workplace? Sally Hogshead explores the answer to that question in her follow-up to her...