1-10 of 16 entries were found for “Sally Hogshead”

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How to Write a Weekly Column

By: Sally Hogshead on March 14, 2007

When Ad Age asked me to write a weekly column, I thought, gosh, that sounds fun, and really, now, how hard could it be if it's only 500 words apiece? Well. To demonstrate the cold splash of reality currently drenching my face, consider that I've already checked the word count of my writing so far (55).

How to Do 'Riskier' Work

By: Sally Hogshead on April 16, 2007

Last week, I gave six speeches in five days in four cities. They varied from a half-day brand workshop in Milwaukee to a tech conference in Northern California, with audiences ranging from venture capitalists to marketing executives. Yet no matter what the industry, the topic or the geography, I was asked the very same question: "How do I sell riskier ideas?"

Recession-Proof Your Career Now

By: Sally Hogshead on September 22, 2008

...INTO A FULL-TIME POSITION JUST BECAUSE IT'S SUPPOSEDLY "SAFER." Sally Hogshead is a renowned creative director, author and speaker on brand innovation. Her...