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Places you should have been seen

By: Scott Donaton on December 19, 2005

...Festival. Full disclosure: The panel was moderated by Ad Age's Scott Donaton. But the panelists themselves-a soon-to-depart-News-Corp. Lachlan Murdoch...

How the O.J. Debacle Restored a Bit of Faith in the Media

By: Scott Donaton on November 26, 2006

Thank God we can still feel outrage. That was my first thought on hearing that Rupert Murdoch had scuttled plans for what would've been the most despicable stunt in the history of marketing: a book and two sweeps-period TV specials in which O.J. Simpson was to detail how he would have almost decapitated the mother of his children and viciously stabbed another man to death had he in fact been the one who almost decapitated the mother of his children and viciously stabbed another man to death. Which, of course, he didn't. Unless he did. Or something.

Planes, Trains and Steamrollers: New-Media Juggernaut Powers On

By: Scott Donaton on October 19, 2006

SOMEWHERE OVER THE MIDWEST (AdAge.com) -- I'm on a plane but feel like I've been hit by a train. The carry-on at my feet contains two books, five magazines and printouts of prep material for a panel I will moderate next week at the American Magazine Conference. It all appears a testament to the endurance of an "old" medium.

How NBC Can Save 'Studio 60'

By: Scott Donaton on November 10, 2006

I have an idea for how NBC can save "Studio 60" and experiment with a new business model that ultimately might help save the broadcast networks: Ask me to pay for it. Set a price of $1, or $2, or even $3 per episode, and count me in.