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Why Fooling Your Audience Is Never OK

By: Scott Donaton on January 13, 2006

Commentary by Scott Donaton Memo to those in the media who worship at the altar of Oprah: It is not OK for James Frey to...

Why You Need to Crawl Beneath Your Customer's Table

By: Scott Donaton on November 12, 2006

Sit under the kitchen table. That was by far the best advice handed out at the Idea Conference -- a highly successful (even by objective standards, not just my biased ones) joint venture Ad Age and Creativity held earlier this month in New York. Find out why.

MAGAZINES HURT BY MARKETERS' TV BIAS

By: Scott Donaton on October 21, 2002

Commentary by Scott Donaton The message to publishers: Whether the TV market is up or down, print loses. What's at work is a continued...