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Cautionary tales from Mad & Vine

By: Scott Donaton on June 28, 2004

...Entertainment and Advertising Industries Must Converge to Survive," Ad Age Editor Scott Donaton explains and documents the movement toward branded entertainment. In the following edited...

Category 1994 revenue % chg 1994 pages % chg Automotive* $75,003,347 1.0 1,239.5 -4.9 Direct response cos. $74,312,403 20.6 1,900.6 13.2 Toiletries & cosmetics $44,278,636 26.0 716.4 8.5 Business & consumer svcs. $34,619,467 15.0 923.3 11.4 Food $29,864,789 4.3 408.0 -3.8 Travel, hotels & resorts $29,439,373 19.0 887.6 9.3 Drugs & remedies $28,633,874 -18.7 582.0 -6.2 Computers & office equip. $20,814,821 -5.9 433.4 -0.5 Publishing & media $18,318,939 17.5 215.7 3.2 Sport. goods, toys & games $9,754,232 -4.8 520.5 -5.1 Revenue and page figures are from January 1994. *Includes accessories and equipment. Source: Publishers Information Bureau. AD GROWTH SKIDS TO NEAR HALT IN JAN.

By: Scott Donaton on February 28, 1994