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1-10 of 499 entries were found for “Scott Donaton”

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Category 1994 revenue % chg 1994 pages % chg Automotive* $75,003,347 1.0 1,239.5 -4.9 Direct response cos. $74,312,403 20.6 1,900.6 13.2 Toiletries & cosmetics $44,278,636 26.0 716.4 8.5 Business & consumer svcs. $34,619,467 15.0 923.3 11.4 Food $29,864,789 4.3 408.0 -3.8 Travel, hotels & resorts $29,439,373 19.0 887.6 9.3 Drugs & remedies $28,633,874 -18.7 582.0 -6.2 Computers & office equip. $20,814,821 -5.9 433.4 -0.5 Publishing & media $18,318,939 17.5 215.7 3.2 Sport. goods, toys & games $9,754,232 -4.8 520.5 -5.1 Revenue and page figures are from January 1994. *Includes accessories and equipment. Source: Publishers Information Bureau. AD GROWTH SKIDS TO NEAR HALT IN JAN.

By: Scott Donaton on February 28, 1994

WHERE HAVE ALL THE CHARACTERS GONE?

By: Scott Donaton on May 06, 2002

Commentary by Scott Donaton The lack of characters (with an "s") in the ad business becomes more evident every time someone like Jay Chiat passes...

MAGAZINES HURT BY MARKETERS' TV BIAS

By: Scott Donaton on October 21, 2002

Commentary by Scott Donaton The message to publishers: Whether the TV market is up or down, print loses. What's at work is a continued...