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Why Fooling Your Audience Is Never OK

By: Scott Donaton on January 13, 2006

Commentary by Scott Donaton Memo to those in the media who worship at the altar of Oprah: It is not OK for James Frey to...

Why You Need to Crawl Beneath Your Customer's Table

By: Scott Donaton on November 12, 2006

Sit under the kitchen table. That was by far the best advice handed out at the Idea Conference -- a highly successful (even by objective standards, not just my biased ones) joint venture Ad Age and Creativity held earlier this month in New York. Find out why.


By: Scott Donaton on October 21, 2002

Commentary by Scott Donaton The message to publishers: Whether the TV market is up or down, print loses. What's at work is a continued...