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WHY LOSERS CAN STILL BE A WINNING BRAND

By: Scott Donaton on May 03, 2004

Commentary by Scott Donaton Sports leagues are as marketing-savvy as any business. So if the Yankees are a brand, and a brand is essentially...

REINVENTING THE MARKETING COMMUNICATIONS BUSINESS

By: Scott Donaton on February 10, 2003

Commentary by Scott Donaton The Madison & Vine name is a colorful description of the intersection of content and commerce, but this discussion is not merely...

Advertising Means More Than Advertising Today

By: Scott Donaton on February 23, 2004

Commentary by Scott Donaton It's a conversation I've had periodically with different people over the years, but never with the frequency and intensity...

AN ADVERTISING SUPER BOWL OF NON-IDEAS

By: Scott Donaton on February 09, 2004

Commentary by Scott Donaton A flatulent horse. Tens of millions of Americans open their doors, and this is what marketers drag into their living rooms...